Expressions MD - www.expressionsmd.com - EC

Digital Marketing Set Up Service * Digital Marketing Monthly Management Service *

Web Design Project Start Here

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Isaac Klausnser, Medstar Isaac K. Ivonne Ackerman, Medstar Ivonne A. Jayjay, Project Manager Jayjay Mishayl, Writer Mishayl Nolie Nolie
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **

Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  

 
CLIENT SUCCESS MANAGER:
Emily 


DEVELOPERS WORKING ON THIS WEBSITE:


HOSTING: We are 


DNS & DELEGATE ACCESS: Received delegate access to their domain expressionsmd.com which is enough 



FINAL WEBSITE URL: go.expressionsmd.com


REFERENCE(S) URL: https://expressionsmd.com/


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : CoolSculpting
FINAL URL & SLUG:
/coolsculpting
CONTENT:
demo
OFFER:
50% off *disclaimer off a package of 8
BADGES:
#3 provider in the state for Coolsculpting, #1 provider in the state for CoolTone, Physician performed treatments, 5 star Google reviews
NOTES:

SERVICE :
Botox
FINAL URL & SLUG:
/botox
CONTENT:
demo
OFFER:
$150 for 15 units *New Client Special
BADGES:
Physician performed treatments, 5 star Google reviews
NOTES:

SERVICE : Laser Facial (Moxi)
FINAL URL & SLUG:
/laser-facial
CONTENT:
demo
OFFER:
$500 off a package of 3 * New Client Special *disclaimer can't be combined with other offers
BADGES:
Physician performed treatments, 5 star Google reviews
NOTES:



ALL OTHER SERVICE PAGES: 

SERVICE :
CONTENT:
NOTES:

HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
NOTES:

CONSULTS THAT ARE FREE: All free 


FINANCING: Care Credit & Cherry 

 

LEAD NOTIFICATIONS:  lynn@expressionsmd.com


MAIN PHONE NUMBER:651-423-5855


GOOGLE BUSINESS PROFILE:https://goo.gl/maps/p4PZ7x4Hx8P7ifW16


ADDRESS(S) TO USE FOR WEBSITE & ADS TARGETING:15120 Chippendale Avenue, Suite 101
Rosemount, MN 55068


CLIENT COMPETITORS UNDER MEDSTAR:
 Check competitors N/A


NOTES:


DESIGN NOTES:They trust us with whatever we think will look best. They use to have copper as one of their colors but a previous marketer told them that the blues and purples convert the best. 


Website, Microsite, or GHL LPs (Paid or Comped):GHL LP's


----- BEFORE AUDIT ----- CSM IGNORE ----


Comments & Events

Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac Ivonne Ackerman, Medstar Ivonne Emily, Medstar Emily  
please take note that I have secured Delegate access under the name – Glenn Detlefsen = For the domain expressionsmdspa.
Emily, Medstar
Hector Mota, Operations Manager at Medstar Hector  the domain we are using is expressionsmd.com
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Sure. Will do.
Hector Mota, Operations Manager at Medstar
Emily, Medstar Emily most clients have at least 5 to 30 domains under one Godaddy account. However, I cannot write them all down when I do the listing. 
I do see that the one you mentioned is listed there under a WP account -  expressionsmd.com
Emily, Medstar
Hector Mota, Operations Manager at Medstar Hector  no worries, I understand! Just wanted to clarify expressionsmd.com was the correct one since I did notice they had multiple domains in their account. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - I just checked and seeing an active website running on this domain - https://expressionsmd.com/

So wanted to double confirm. If we will be taking it down and then put the Botox and Sciton service templates on it? Please confirm.

Also for the one page templates I have now consolidated all four in one on the below sub-domain. This way they are lot easier to manage and set up on new staged server. 

https://templates.medandwellness.com/botox
https://templates.medandwellness.com/sciton-lasers/
https://templates.medandwellness.com/emface/
https://templates.medandwellness.com/coolsculpting/
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac Ivonne Ackerman, Medstar Ivonne  the template should be copied and placed on the sub-domain
go.expressionsmd.com

Good idea to consolidate the templates. 
Ivonne Ackerman, Medstar thank u!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - OK. Got it. Thank you.
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac perfect thank you! please create on the sub-domain go.expressionsmd.com
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac I want make sure you saw this confirmed request. Thanks for creating the sub-domain when you can!

Brittany Redding, Digital Marketing Manager at Medstar Brittany  once this is set up, please prioritize Botox as the first deliverable. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily  Can you please task out creatives for this client? Thank you!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Sorry. I missed this one. I will set it up asap. Thank you.
Alyssa Workman, Medstar No worries, thx!
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Yes! Sorry I was waiting for her to upload more to the drive but she couldn't find any additional content so we will use what she sent us. Doing it now
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa - I just checked and unable to setup this sub-domain on our SG server because this client is also using the SG server for the website on the root domain. SG don't allows to have the root domain and the sub-domain in different customer accounts.

For this the client will either need to purchase a hosting account on a different service like wpengine or they can provide access to their SG server to us at developer@medstarmedia.com. Below link contains the steps.

https://world.siteground.com/kb/can-add-collaborator-website/
Alyssa Workman, Medstar Ok tagged Em
Alyssa Workman, Medstar
Emily, Medstar Emily will you please reach out to the client regarding Isaac’s comment above? We need access to their site ground or we need a different hosting. Please CC Isaac in the communication.
Emily, Medstar
Alyssa Workman, Medstar Alyssa  ok will do! I am going to recommend option 1 to them first before recommending purchasing anything additional
Alyssa Workman, Medstar
Emily, Medstar Emily  any luck with getting SG access? 
Emily, Medstar
Alyssa Workman, Medstar Alyssa  Isaac is emailing with her trying to assist
Alyssa Workman, Medstar Awesome! Thx
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany lets prioritize https://go.expressionsmd.com/ as the first deliverable. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you please work on this project?

Please update this page https://go.expressionsmd.com/ with the client's information first (this is the Botox page)

and then work on this page: https://go.expressionsmd.com/moxi/

Isaac Klausnser, Medstar Isaac  Where is the Coolsculpting page?
Nolie Noted, Brittany
Nolie Done, Brittany
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany we need to update the template first since we copied the Emface design.
https://templates.medandwellness.com/coolsculpting/ then Isaac Klausnser, Medstar Isaac can transfer it over once the template is updated. 

Can you assign someone in the Medstar Creative project to update the Coolsculpting page? Maybe Mark could or Gerlie? If it is mostly visuals and text that need to be updated. If there are a lot of design elements, then Selena or Kristabel. Thanks!
Brittany Redding, Digital Marketing Manager at Medstar Got it! Thx!
Isaac Klausnser, Medstar 🙌
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie On the laser facials page, please remove any mention of BBL Hero and only have information about the Moxi laser.

Emily, Medstar Emily  Can you confirm which neuromodulators this client uses so I can make sure the page has the correct ones? Is it only Botox? Or do they have Xeomin, Dysport, etc?
Nolie Done, Brittany
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  correct! they only have Botox 
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie  Please remove any other mention of neuromodulators that aren't Botox from the Botox page. 
Nolie Done, Brittany
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you update this page with the client's info?

https://go.expressionsmd.com/coolsculpting-elite/

Please also create new gravity forms and add them to the page.
Nolie Done, Brittany
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie  Thank you. Please continue with the developer checklist
Nolie Done, Brittany
Nolie
Hi,  Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa Jayjay, Project Manager Jayjay  I already completed the dev checklist. 
Jayjay, Project Manager Thank you!😊
Jayjay, Project Manager
Hi Alyssa Workman, Medstar Alyssa and Emily, Medstar Emily can I confirm the promo for botox?
Is it still this SERVICE : Botox OFFER:$150 for 15 units *New Client Special? or it's been updated to $9/unit? 
Alyssa Workman, Medstar
Jayjay, Project Manager Jayjay good catch, see video for my reply.

Nolie Nolie will you please ensure the pages have the correct offers that are outlined in the task notes? Will you also please add the services to the menu so they can all link to each other so it looks like a nav bar? 

Thanks for working this
Nolie Done, Alyssa
Emily, Medstar
Jayjay, Project Manager Jayjay  Yes the botox offer is suppose to be $150 for 15 units * New Client Special. please update it. Thank you!! 
Alyssa Workman, Medstar
Jayjay, Project Manager Jayjay  is this ready for audit? 
Jayjay, Project Manager Yes! Good to go
Alyssa Workman, Medstar
I passed this all over for Aduit and also for the AD Checklist. For any edits, we will follow-up with the developer after the audit. Thanks, team!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena can you please add some unique features to these pages? Please see my notes here: https://watch.screencastify.com/v/a4NcuRCbyXh9by9NSm6Y

Here is a screenshot of what we can add for the botox:



Here is the site that I want to pull some ideas from:
https://elitesculptmd.com/coolsculpting-elite/

After you make some changes and add these things, I would also like to add them to the templates. 
Ivonne Ackerman, Medstar
Ivonne Ackerman re-opened this to-do.
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar looks beautiful!
Ivonne Ackerman, Medstar thank you!
Ivonne Ackerman, Medstar
Mishayl, Writer Mishayl can you please write blurbs for this new section that isn't yet live on the site (because the website is live and we would like to give Selena the blurbs before she adds it to the website. Please make the blurbs a little generic so we can reuse them for other clients.
Mishayl, Writer Sure, on it!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  can you please make sure Selene updates these templates with these types of graphics (with the neutral blue color). I am trying to make our landing pages better with clients' usp (slightly generic, but still giving visitors a reason to choose that medical spa over the others). 
Alyssa Workman, Medstar Yes will do
Brittany Redding, Digital Marketing Manager at Medstar
Mishayl, Writer Mishayl Thank you so much. See my notes below:

https://watch.screencastify.com/v/3uXY2xsc9IVgXOwkc7J2

Selena Vujatov, Medstar Selena Is there another icon we can use as either the first one in this section:


or the middle one in this section


since they are the same? Unless I am mistaken and they aren't on the same page, then leave it alone. 
Alyssa Workman, Medstar Different pages
Mishayl, Writer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Thank you! I’m so sorry, I thought the blurb was supposed to be the same because of the icon. I made the changes to the blurb for the first icon and also added an alternate blurb for the repetition just in case it’s on the same page! 
Brittany Redding, Digital Marketing Manager at Medstar
Mishayl, Writer Mishayl Thank you! They aren't on the same page so we are good to keep the same title. Thanks for updating the other blurb. It's perfect.

Selena Vujatov, Medstar Selena Disregard my notes above. Alyssa confirmed they are different pages. You can update them with these blurbs. Thank you so much!

https://docs.google.com/document/d/12egvKhvKhLwC2gMf1-nVSW16UTY4NLV49MCrVQglMQU/edit
Ivonne Ackerman, Medstar
Mishayl, Writer Mishayl  thank you! Please make sure the blurbs are always added to the blurb mastersheet. You can create a tab called Icons. Please keep the blurb mastersheet organized so you don't always have to recreate them. 
Mishayl, Writer Got it!
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Thanks! I published changes.
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  Anything else need to be done?
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.