Five Forks Family Eye Care - www.fffeyecare.com - Katharine

This is for a client Prepaid CYNOSure client. I will get info from Chris later.

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah
Notes
Platform -Meta
Service -Tempsure Envi
Special - $400 off a 3 treatment package
Reference site - fffeyecare.com
Competitors Map (40 miles minimum):Northside Vision- 21 miles
Design Notes, etc:

Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'



Comments & Events

Alyssa Workman, Medstar
Judi Vallano, Medstar Judi  can you please task these out when you get a chance? Thank you!
Alyssa Workman, Medstar
Thanks, Judi Vallano, Medstar Judi !

Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany we can proceed with getting these started. Thanks for your help!
Hannah, Client Success Manager at Medstar On it!
Brittany Redding, Digital Marketing Manager at Medstar
Judi Vallano, Medstar Judi  Videos are in the task notes. These are good to go!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.