Georgia Center for Ear, Nose, & Throat - www.aaronfletchermd.com - Paige

Will get invoice from Jenna, Chris.

Create Facebook/IG Ad creatives (if needed) - Emface

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A.
Due on
Notes
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Platform - Meta
Service - Emface
Location - 1106 Hospital Dr. Stockbridge, GA 30281
Budget - $2700
Special - $100 off New Client Special
Reference: https://www.aaronfletchermd.com/
Competitors Map (40 miles minimum): Wellife Center
Notes, etc: Sleek, Glam, and upscale

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please drop some Emface creatives. Try to pick some that are "sleek, glamorous, upscale" let me know if we don't have those. 
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany yes let’s assign a Q2 emface to kellie.  add both to the  graphics spreadsheet (please try to continue keeping it organized, as well as canva). Please give her some “benefits” to list. My favorite is “non-surgical facelift”.
Brittany Redding, Digital Marketing Manager at Medstar
Hi Kellie Zelig, Graphic Designer at Medstar Kellie Can you create some Q2 Emface creatives for us? Please include some options that are more sleek/glamorous/upscale. Please include a spot for an offer on all. For now, place $100 OFF. Include New Client Special on some and not on others. 

Here are some slogan ideas to use. Please feel free to research and come up with your own as well. 

non-surgical facelift
non-surgical perfection
rediscover timeless beauty
a non-surgical lift like never before
effortlessly lift & tighten

Benefits:
restore a more youthful appearance
minimize lines and wrinkles
lift and tighten loose skin
non-invasive
no downtime
natural-looking results
20-minute treatments

Treatment areas:
forehead
eyebrows
cheeks
jawline
Ivonne Ackerman, Medstar great thanks!
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  please add a couple using older looking people. thanks!
Kellie Zelig, Graphic Designer at Medstar ok
Brittany Redding, Digital Marketing Manager at Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie How are these Emface creatives coming along?
Ivonne Ackerman, Medstar
I'm re- assigning this to Susanna in the Creative Team folder.

Kellie Zelig, Graphic Designer at Medstar Kellie please disregard this task since you have other high-priority projects on your plate. thanks.
Brittany Redding, Digital Marketing Manager at Medstar 👍
Kellie Zelig, Graphic Designer at Medstar ty
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.