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Hackensack MedSpa - www.hackensackmedspa.com - EC

I will update once I have invoice
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
Posted by Hector Mota ·

💻 Client Overview 📋

Comments & Events

Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager

 Digital Marketing Set Up  

•Set Up Google Ads to target people searching for aesthetic treatments 
• Perform keyword research, create ad groups and ad copy
• Set up Facebook/Instagram ad campaigns by client request
• Set up conversion tracking
VIP BONUS INCLUDES: up to 3 free landing pages 
Additional pages will be billed at $*** per page 

Digital Marketing Monthly Management Service  

• Manage & optimize digital marketing campaigns on Google Ads + active Meta campaigns
• Call tracking & reporting
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Conversion tools + lead nurture technology 
Notified 8 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager

***** Chris notes *** 


Hi Team, 
We have a new client!  *rings gong*

Business Name: Hackensack MedSpa
Business Location: 360 Essex Street, Suite 301, Hackensack, NJ 07601
Current Site URL: https://hackensackmedspa.com/
Primary Contact Name: Dr. Rosy Joseph
Primary Contact Role: Medical Director
Primary Contact Email: bsdnephrology@gmail.com
Primary Contact Phone: (973) 632-6393
Secondary Contact Name: Martin Joseph
Secondary Contact Role: Doc's Son
Secondary Contact Email: bsdnephrology@gmail.com
Secondary Contact Phone: (973) 632-6393
Website, Microsite, or LPs: Landing pages, up to 3 free (additional pages at $750 per page)
Treatment pages: Emsculpt NEO, dermal fillers, Botox
Services we will run ads for: Emsculpt NEO, dermal fillers, Botox
Referred by: Aimey Kaur - BTL
Additional notes: 

Let's discuss which treatments they want to start ads for
Breast Cancer survivor
Only doc there that has a bunch of NP
Sees 40 patients a day. Super busy
Wants to retire in cosmetic practice. ten years in practice
Doing lasers, injectables, not doing so well
Got the NEO Device
Does weight loss medicine having a hard time getting people approved

May want to add SemaG and tattoo removal ads in the future
Notified 8 people
Jenna Maschino, Senior Support Specialist at Medstar Jenna Maschino, Senior Support Specialist
Martin Joseph, Dr. Rosy Joseph's son has booked the onboarding for:  

Thursday, March 2nd at 6:00pm EST (3pm PST). 
Notified 8 people
Nicol Razon, Medstar Nicol Razon
Date: 3/2/203
Time: 6:06 PM ET
Attendees: Whitney, Nicol, Doc Rosy Joseph, Martin Joseph, Chris for brief intro

Micro-Site/Website URL: go.hackensackmedspa.com/

Services:
-Service #1. Emsculpt NEO
-Service #2 Dermal Fillers
-Service #3 Botox

Key Notes:
  • Was running tattoo removal but "business went down" since the new website hasn't been "pushing tattoo removal". NOT going to pause these ads yet.
  • recommended a credit card is taken to hold appt.  
  • across the street from highest rated hospital in NY, are "a part of hospital". But the hospital began their own medspa called "Beyond Day Spa" when Hackensack MedSpa is searched!  It has the highest google hit when searching "Hackensack Med Spa" likely b/c their page is pulling SEO from the hospital here. Beyond even comes up on the google map search when typing in Hackensack Medspa for directions!
  • census demographics for Hackensack, NJ  here
  • currently use the "fake botox" and run it for $13/u but wanting to increase it
  • She does treat obesity and refers them to Canadian Phramacies
  • Using Versa for Filler $450/syringe is top offer in their market, $225/syringe next deal.
  • Throwing in a free page for Semaglutide once they are ready for it.  BUT they have to put at least $1000 on Google/Meta (whatever Whitney says)- Hard sell b/c ppl buy $20-$30K for family insurance a year and want everything covered by insurance including Semaglutide. Doc is scared to sell compound v. Weygovy. Study on Weygovy on 2.4 mg but she only gives 1.2 to get started. Later she found out that the reason it was given at 2.4 was to see 20% weight loss to go against gastric bypass surgery.  Prefers Ozempic b/c then can dial in the amount down from 2.4. Are same manufacturer, Ozempic is only Weygovy in a smaller dose. 
  • Wants to know how to cross-sell her medical patients on Semaglutide to NEO but doesn't know how to do that on her patients coming in for insurance.
  • Wants B&A's in her office, so good idea for B&As on her site.

Ad Budget Notes:
Service #1-Emsculpt NEO
recommended:
1500 google
1000 META
- Client approved

Service #2- Botox
recommended:
1000 Meta
-Client approved

Service #3- Dermal Fillers
 recommended:
1250 google
- Client approved

 Specials:

Service #1- Emsculpt Neo
Ad targeting: X Miles: ?
  • *Offer*-  Buy 3 get 1 Free  - Client approved
Service #2 -Botox
Ad targeting: X Miles: ?
  • *Offer*- $100 off new client special w/ 30 unit minimum- Client approved
Service #3 - Filler
Ad targeting: X Miles: ? 
  • *Offer*- 25% off a syringe - Client approved

Info Gathered:
Website URL: https://hackensackmedspa.com/
Micro-Site URL:
Domaine Registrar: GoDaddy
Hosting: GoDaddy (Martin sent access  to support@medstarmedia.com)
medstar media will host .go site LPs
Google Adwords ID: 997-046-4970 - have access to ad account BUT it's not showing right, Whit can explain
Google Analytics: ?
Google My Business: (Martin sent to support@medstarmedia.com)
Facebook Page - ID - Ad Manager:  Pending - contact Martin
Main Phone Number:  (973) 632-6393
Contact 1: Dr. Rosy Joseph
Office Location:  360 Essex Street, Suite 301, Hackensack, NJ 07601
Financing: Care Credit
Following Treatments Free Consults:  All consults are free
Awards & Recognitions for Campaign Pages:
- Ivy League trained docs
- a PhD doing the services, not a nurse or esthetician
- Dr. Joseph is board certified in obesity medicine
Lead notifications:
Website desired Aesthetic: 
Notified 8 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Legal Business Name:                                 Hackensack Medical Laser DBA: Hackensack Medspa & Laser
Business Type                                             Sole Proprietorship
EIN (Employer Identification Number/Tax ID):                    45-5411972
Business Owner Name:                                         Rosy Joseph
Business Owner Email Address:                    bsdnephrology@gmail.com
Business Owner Phone Number:                           973-632-6393
Notified 8 people
Jenna Maschino, Senior Support Specialist at Medstar Jenna Maschino, Senior Support Specialist
Thank you H!
Hector Mota, Operations Manager at Medstar You're Welcome!
Notified 8 people