Onboarding Notes
Nicol Razon
Date: 3/2/203
Time: 6:06 PM ET
Attendees: Whitney, Nicol, Doc Rosy Joseph, Martin Joseph, Chris for brief intro
Micro-Site/Website URL: go.hackensackmedspa.com/
Services:
-Service #1. Emsculpt NEO
-Service #2 Dermal Fillers
-Service #3 Botox
Key Notes:
Time: 6:06 PM ET
Attendees: Whitney, Nicol, Doc Rosy Joseph, Martin Joseph, Chris for brief intro
Micro-Site/Website URL: go.hackensackmedspa.com/
Services:
-Service #1. Emsculpt NEO
-Service #2 Dermal Fillers
-Service #3 Botox
Key Notes:
- Was running tattoo removal but "business went down" since the new website hasn't been "pushing tattoo removal". NOT going to pause these ads yet.
- recommended a credit card is taken to hold appt.
- across the street from highest rated hospital in NY, are "a part of hospital". But the hospital began their own medspa called "Beyond Day Spa" when Hackensack MedSpa is searched! It has the highest google hit when searching "Hackensack Med Spa" likely b/c their page is pulling SEO from the hospital here. Beyond even comes up on the google map search when typing in Hackensack Medspa for directions!
- census demographics for Hackensack, NJ here
- currently use the "fake botox" and run it for $13/u but wanting to increase it
- She does treat obesity and refers them to Canadian Phramacies
- Using Versa for Filler $450/syringe is top offer in their market, $225/syringe next deal.
- Throwing in a free page for Semaglutide once they are ready for it. BUT they have to put at least $1000 on Google/Meta (whatever Whitney says)- Hard sell b/c ppl buy $20-$30K for family insurance a year and want everything covered by insurance including Semaglutide. Doc is scared to sell compound v. Weygovy. Study on Weygovy on 2.4 mg but she only gives 1.2 to get started. Later she found out that the reason it was given at 2.4 was to see 20% weight loss to go against gastric bypass surgery. Prefers Ozempic b/c then can dial in the amount down from 2.4. Are same manufacturer, Ozempic is only Weygovy in a smaller dose.
- Wants to know how to cross-sell her medical patients on Semaglutide to NEO but doesn't know how to do that on her patients coming in for insurance.
- Wants B&A's in her office, so good idea for B&As on her site.
Ad Budget Notes:
Service #1-Emsculpt NEO
recommended:
1500 google
1000 META
- Client approved
Service #1-Emsculpt NEO
recommended:
1500 google
1000 META
- Client approved
Service #2- Botox
recommended:
1000 Meta
-Client approved
Service #3- Dermal Fillers
recommended:
1250 google
- Client approved
Specials:
Service #1- Emsculpt Neo
Ad targeting: X Miles: ?
Ad targeting: X Miles: ?
- *Offer*- Buy 3 get 1 Free - Client approved
Service #2 -Botox
Ad targeting: X Miles: ?
Ad targeting: X Miles: ?
- *Offer*- $100 off new client special w/ 30 unit minimum- Client approved
Service #3 - Filler
Ad targeting: X Miles: ?
Ad targeting: X Miles: ?
- *Offer*- 25% off a syringe - Client approved
Info Gathered:
Website URL: https://hackensackmedspa.com/
Micro-Site URL:
Domaine Registrar: GoDaddy
Hosting: GoDaddy (Martin sent access to support@medstarmedia.com)
medstar media will host .go site LPs
Google Adwords ID: 997-046-4970 - have access to ad account BUT it's not showing right, Whit can explain
Website URL: https://hackensackmedspa.com/
Micro-Site URL:
Domaine Registrar: GoDaddy
Hosting: GoDaddy (Martin sent access to support@medstarmedia.com)
medstar media will host .go site LPs
Google Adwords ID: 997-046-4970 - have access to ad account BUT it's not showing right, Whit can explain
Google Analytics: ?
Google My Business: (Martin sent to support@medstarmedia.com)
Facebook Page - ID - Ad Manager: Pending - contact Martin
Main Phone Number: (973) 632-6393
Contact 1: Dr. Rosy Joseph
Office Location: 360 Essex Street, Suite 301, Hackensack, NJ 07601
Financing: Care Credit
Following Treatments Free Consults: All consults are free
Awards & Recognitions for Campaign Pages:
- Ivy League trained docs
- a PhD doing the services, not a nurse or esthetician
- Dr. Joseph is board certified in obesity medicine
Lead notifications:
Website desired Aesthetic:
Google My Business: (Martin sent to support@medstarmedia.com)
Facebook Page - ID - Ad Manager: Pending - contact Martin
Main Phone Number: (973) 632-6393
Contact 1: Dr. Rosy Joseph
Office Location: 360 Essex Street, Suite 301, Hackensack, NJ 07601
Financing: Care Credit
Following Treatments Free Consults: All consults are free
Awards & Recognitions for Campaign Pages:
- Ivy League trained docs
- a PhD doing the services, not a nurse or esthetician
- Dr. Joseph is board certified in obesity medicine
Lead notifications:
Website desired Aesthetic:
Date:
Time:
Attendees:
Micro-Site/Website URL:
Services:
-Service #1
-Service #2
-Service #3
Key Notes:
Time:
Attendees:
Micro-Site/Website URL:
Services:
-Service #1
-Service #2
-Service #3
Key Notes:
Ad Budget Notes:
Service #1-XXX Content
Service #1-XXX Content
- Recommend a budget of $XXXX per month on XXXX Ads- Client approved
Service #2-XXX Content
- Recommend a budget of $XXXX per month on XXXX Ads- Client approved
Service #3- XXX Content
- Recommend a budget of $XXXX per month on XXXX Ads- Client approved
Specials:
Service #1- Ad targeting: X Miles:
- *Offer*- Client approved
Service #2 -Ad targeting: X Miles:
- *Offer*- Client approved
Service #3 -Ad targeting: X Miles:
- *Offer*- Client approved
Info Gathered:
Website URL:
Micro-Site URL:
Domaine Registrar:
Hosting:
Google Adwords ID:
Website URL:
Micro-Site URL:
Domaine Registrar:
Hosting:
Google Adwords ID:
Google Analytics:
Google My Business:
Facebook Page - ID - Ad Manager:
Main Phone Number:
Contact 1:
Office Location:
Financing:
Following Treatments Free Consults:
Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic:
Google My Business:
Facebook Page - ID - Ad Manager:
Main Phone Number:
Contact 1:
Office Location:
Financing:
Following Treatments Free Consults:
Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic:
Comments & Events
Alyssa Workman
Nicol
whitney.zelig@gmail.com
Nicol Razon
Alyssa
Thank you!