March promotion

Attendees: Will, Val, VJ
Date: 2.8.21
Time: 9am

We can touch base to discuss I told Will I'd loop you in then follow up with an email.

Recap
- Promo: 50% off coolsculpting
- Launch: March 1st.
- Goal: sell 400 cycles
- Initial Run: March 1st-14th
- Secondary Run: March 14th will pause for a few days, analyze ROI, then relaunch as a "back by popular demand" where there will be a second text blast.

Notes:
- purchase online, shop has item active still from Dec.
- they will handle email blast. We will do text blasts.
- wants information about adjusting Google ad words and ad spend during promotion
- Client wants to run FB ads with text specifically mentioning special during those 2 weeks. I told him I'd ask the ads team opinion and get back to him.
 
- Will is going to work on bumping up the number of contacts in his highlevel account. Will provide us with a list soon.
- team is going to work on managing pipeline in high-level.
-extra $2000  for March for promotions

Follow up: Feb 18th, 2021
-pop-up on the homepage about special, no form fill and links to shopping cart
-sticky banner, bigger than usual and leads to CS shop page

-Have Kellie create graphics for them for their email "50% off", add badges (Will will send)

creative and video: New elite video, WZ will get, and we will test with Chelsie's video

**wants to change ad copy to 50% off for the whole year let JJ's know to update lp and popups** 
shopping cart 1-10 cycles set 10 at $3000

UPDATE: 2.24.21
- wants a banner or pop-up on every page-stating the promo (CoolSculpting 50% off), clickable, leads to the coolsculpting item in shop.
-wants it to stand out more than the current banner.