‹ Home
Exported

Healthy Solutions - www.healthysolutionsdr.com

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at Medstar

Looking for something specific? You can type Ctrl+F (for Windows or Linux) or ⌘-F (on Macs) to find something on this page using your browser’s built-in search.

Hector M.
Hector M.
He marked it complete 
Hector M.
I create a task for Shane a few days ago to pause the ads... 
whitney.zelig@gmail.com
Shane Quast Shane
 do we know anything about this?
Alyssa W.
Facebook ads should be off, can someone check? I don't have access. Client says they are still on. 
Hector M.
👍
whitney.zelig@gmail.com
Hector Mota Hector
 we have had sydney task out all these messages
Hector M.
Ivonne Ackerman Ivonne
 can you help?
Shane Q.
We could use some static FB creative. 
Shane Q.
👍
Alyssa W.
Thanks so much!
Alyssa W.
Hey
Shane Quast Shane
, Isaac made some adjustments, things seem to be operating at a more optimal speed now. 
Would you please test on your end again and see if the speeds are better for you too? 
Shane Q.
👍
Alyssa W.
Thanks for the update, I'll task out to Isaac to see what can be done to speed things up and get the phone number to show. 
Shane Q.
A few thoughts 1) When I went to the site it took 15 seconds to load. If that's the case, it's a conversion death sentence. 2 ) Phone number doesn't show on mobile devices. 3 ) Lead form took about 5 seconds to submit. That's an eternity on mobile devices. 
Alyssa W.
Shane Quast Shane
 I am seeing that Qwo is not converting at all. Is there any reason or just not getting traction in general across all clients? 
whitney.zelig@gmail.com
i am just seeing this- did we ever figure this out?
Chris Z.
whitney.zelig@gmail.com whitney.zelig@gmail.com
- research
whitney.zelig@gmail.com
Chris Zelig Chris
 what should i do here?
Shane Q.
Unfortunately I know very little about page creation and management of multiple locations from the same brand page. It doesn't come up very often in the way I run ads. 
whitney.zelig@gmail.com
Shane Quast Shane
can you give me some insight to chris' question, they are opening up new locations: Whitney - Inna is only going to use one Facebook business page and one Instagram account. They will remain the same as they are now. Please find out how she could create multiple locations geo tags in Instagram / Facebook without creating another account. For example, Skinney only has one FB/Insta but they have multiple locations which they can tag. 
Shane Q.
results are terrible because of everything she has requested
whitney.zelig@gmail.com
I don't know what to do about this account. the lady doesn't trust us. 
Hector M.
Okay that is what I mentioned above. You would need to speak to
whitney.zelig@gmail.com whitney.zelig@gmail.com
 about that since she had Selena design the page. Maybe that is the way the client wanted it. 
Shane Q.
The CS page
Hector M.
What page are you referring to that pushes people to the BOOK now - the CS page?
I am seeing that they have the Book now on top but the regular side form right below... 
I will test more on my end to see. 
Hector M.
Shane, we have just launched the new QWO campaign for them... I tested the LPs, they seem fine.. 
Shane Q.
Not really sure what is going on with this client's website, but conversions have slowed to a crawl. They have a type of call-tracking active that makes it difficult for me to track from our campaigns. It also looks like they prefer to push users to the Schedule Appt section vs Submit a Lead.  I tried to submit the lead form and it was VERY slow to get to the confirmation page. Something we need to look into as I'm sure this client will complain very soon. 
Shane Q.
👍
Hector M.
Yes, it is still down.. not sure what is going, 
Will let you know once it is back up so you can restart the campaigns. 
Shane Q.
Bummer. Thanks for the heads up. 
Hector M.
Shane Quast Shane
, I had to pause all campaigns for this client. Their site has been down since last night.. 
Shane Q.
Great, pls keep me posted. 
Hector M.
I will have Isaac or J. create one right away. 
Shane Q.
The form on this page doesn't direct to a confirmation page. https://healthysolutionsdr.com/lip-fillers-dermal-fillers-injectables/ I cannot track conversions until this is resolved. 
Shane Q.
👍
Hector M.
I will bring this up with him today during our meeting later on. 
whitney.zelig@gmail.com
Their CTR is not bad. Their Conversion rate is. It's a landing page issue. Yeah we might have to create a microsite. 
Hector Mota Hector
ask Chris to reach out to client with this, and if she's okay with it, let's get one up .  
Hector M.
Too bad I did not see this a few minutes ago. I just got off a meeting phone call with Chris. 
I will let him know to see what he says. 
whitney.zelig@gmail.com
hey
Hector Mota Hector
 can you consult with chris? we might have to do a microsite with them
Shane Q.
I also asked a series of questions earlier that I need answered that would help me improve copy further. 
Shane Q.
Also, they made mention of lots of 5-star reviews, but I cannot find great text to go with it. 
Shane Q.
I can't compete with that
Shane Q.
Their clients are offering 50% discounts, they are not
Shane Q.
I did the best I could on the ad copy with what I have. 
Shane Q.
Yeah, we are going around and around here
Hector M.
Shane Quast Shane
 
Good morning. 
In a previous message you said you took care of everything. 
But then you say you need AD COPY for everything?
Can you clarify what services you are referring to?
I already provided you with two ad copies for Botox. 
whitney.zelig@gmail.com
Okay, so
Hector Mota Hector
 please give shane some better ad copy as assigned
Shane Q.
I did the best I could for all services for now
Shane Q.
I need good ad copy for everything. Their competitors are kicking their butts w/ more info and better offers. 
whitney.zelig@gmail.com
So
Shane Quast Shane
 the only thing you need now is ad copy for lip fillers?
Shane Q.
I already took care of it, there is just no info to pull from their site. As a result, the ads are not great. 
whitney.zelig@gmail.com
Shane Quast Shane
I understand your frustration. I am having
Hector Mota Hector
 re-write some ad copy, unless it was already taken care of? I have sent their developer some info on how to beef up CS page. It sounds like we might have to create them their own microsite. I will consult with Chris.
Shane Q.
I'm really stuck here.  I cannot be successful with this account/ website as is and the feel like the client is just pointing the blame back at us. 
Shane Q.
5. All of their competitors have stronger offers and/or ads.  For example, some are running 50% off cs. $8.90 / unit botox. Juvederm for $650. Lip Fillers for $350 or Save up to 60%.
Shane Q.
- The events page on their website still lists events from November 18. This makes it look like they're out of business. 
Shane Q.
- They were all over us about adding "review" language to their ads, but their review page DOESN'T EVEN HAVE ANY REVIEWS ON IT! https://healthysolutionsdr.com/reviews/
Shane Q.
- Top Allergan Cosmetic Injection Provider? 
Shane Q.
- Any national recognition? 
Shane Q.
- Diamond Level Injectors for Botox & Dermal? 
Shane Q.
- Are they a CS volume leader in their area? 
Shane Q.
- Are they CS certified? 
Shane Q.
- How many CS treatments have they performed (ie 10k+)
Shane Q.
- Is the staff made up of licensed pros, or medical aestheticians? 
Shane Q.
4. Writing good ad copy that speaks to "why choose Healthy Solutions" is proving to be incredibly difficult. Client made it sound like all of the info was readily available on their site, but it is not. 
Shane Q.
3. Updated ad extensions. 
Shane Q.
2. Added "Bucks County" to all ads possible.  However, there are some instances where I have to say "PA" instead of Bucks County. The headlines are limited to 30 characters and I cannot possibly get this to fit in every case. 
Shane Q.
1. Lip filler campaign split off w/ own budget. 
Shane Q.
whitney.zelig@gmail.com whitney.zelig@gmail.com
 I wasn't really with it enough on the client call to give them a rundown of what the real issues are. I did make some changes to the account, but here is a major summary we need to get back to them.  We should probably schedule a follow up call to review with them as well. 
whitney.zelig@gmail.com
I love when clients think they can outsmart shane! We have a meeting with them tomorrow 
Hector M.
I also understand how you feel. You work hard on these campaigns - knowing what you know - to have someone that THINKS they know more or better mess with it. 
Hector M.
No need Shane. 
I like your rants. I learn a lot from you each time so..... rant on.. 
Shane Q.
Thanks Hector. Got on a bit of a rant there. Clients making changes to campaigns without telling us is just a recipe for disaster. 
Hector M.
thanks. 
Hector M.
Shane good morning. 
I understand your frustration with this client. I have fwd your message to Chris to see what he wants to do. 
Shane Q.
whitney.zelig@gmail.com whitney.zelig@gmail.com
 This client is making changes to their campaigns that are highly destructive. They continue to ignore our advice, have made numerous "improvement" requests that make no sense, and are competing with an offer that is significantly lower than that of all their competition. I cannot possibly be successful with this account given all this.  I have paused all of our campaigns until it can be discussed with them. 
whitney.zelig@gmail.com
😢
Shane Q.
Great. We'll get crushed on the 10 highest volume search days of the year though. 
whitney.zelig@gmail.com
Shane Quast Shane
 will know by the 11th if allergan is keeping with the MAP policy 
Shane Q.
👍
whitney.zelig@gmail.com
I just reached out to an allergan rep. will get back to you. 
Shane Q.
Push back aggressively to Allergan? 
whitney.zelig@gmail.com
Yeah I spoke to you in another task about this. what can we do? I thought that sale was seasonal and against allergan policy?
Shane Q.
image.png 350 KB • Download
Shane Q.
whitney.zelig@gmail.com whitney.zelig@gmail.com
 Issue here as well w/ our client running a 25% off promo right alongside a 50% off promo by ideal image
Shane Q.
whitney.zelig@gmail.com whitney.zelig@gmail.com
 Can you also check with client as to how many leads they think they're getting from Facebook? I warned Chris about this from the beginning, but if they're only looking at the lead sheet that is a recipe for poor decision making. In Facebook both calls and leads are set as conversions. They have no way to tell which calls came from Facebook, so they could be severely underestimating how much value they're getting from the platform. 
whitney.zelig@gmail.com
Chris Zelig Chris
 
Shane Q.
Check out how good their search terms are, yet nothing converts
Shane Q.
image (4).png 164 KB • Download
Shane Q.
Call tracking metrics is messing everything up. 
whitney.zelig@gmail.com
thank you
Shane Q.
1. call tracking metrics 2. don't know yet. on my list of things to look at
whitney.zelig@gmail.com
what do you think is wrong with it? 
Shane Q.
There is something seriously wrong w/ their LP or conversion tracking. We never see the CPA this high. 
whitney.zelig@gmail.com
Okay- yes let's see if that works
Shane Quast Shane
 
Shane Q.
CPA on Google is more than $750. I cannot recommend them to put more money into it
Shane Q.
I can restrict income level to higher. 
whitney.zelig@gmail.com
They say either "wrong number" or cant afford it. I just set them up with automatic texting- that might help, but we might want to move budget away from FB and put towards google. they said they haven't converted one lead
Shane Q.
How are they defining a bad lead? We're targeting Women ages 25-64, within 10 miles of their office, with top 50% income. There's also getting leads for $19. I would be curious if it costs more or less to get one patient to the office versus Google. The number of leads and cost / lead is almost irrelevant in that location. 
whitney.zelig@gmail.com
Shane Quast Shane
 
Vania J.
they are considering switching coolsculpting budget funds to botox
Vania J.
Client says they are getting a lot of bad leads from FB and WZ wanted to know if their ads have been optimized completely. 
Shane Q.
👍
Hector M.
Shane, I tested the CS form and it went through fine. 
However, you are correct about the dermal fillers side form. I am getting the same error. 
I will let Chris know about this. Not sure why they are using this particular side form which is different than all other websites. 
Shane Q.
3rd - CallTrackingMetrics is terrible. It won't import conversions back into Google and it won't let me use Google's call tracking. So i have no ability to see any calls. 
Shane Q.
most likely due to whatever this issue is: 
Shane Q.
image.png 647 KB • Download
Shane Q.
2nd - I try to click the form on the dermal fillers page and it tries to make a phone call
Shane Q.
First, on the CS form, I had to click submit a half dozen times to get the form to submit
Shane Q.
There are so many problems with this site that has been catastrophic to the performance. 
Shane Q.
They did something. Leads are down 74% last 14 days versus the 14 days prior. Conv rate is also down 72%. That doesn't happen unless someone broke something. 
Hector M.
Shane I am not seeing any changes on the site.
On the special on Botox, we would have to discuss it with client.
Chris Zelig Chris
and
whitney.zelig@gmail.com whitney.zelig@gmail.com
 will need to bring it up with them
Shane Q.
Did the client make any changes to their site? We're having a ton of performance issues again. Plus Ideal Image is running a botox promo in their area for $8.99 / unit. They're getting their behind kicked. 
Shane Q.
 Confirming I have access. Thank you guys for your help!
Chris Z. We now have access to both
Hector M.
Shane Quast Shane
, we now have access... please check again.. 
70129389328558
Hector M.
in our list of fb accounts you mean Shane?
If that is what you are referring to, then you are not going crazy.... we are still waiting for them to grant us access to their FB page..
Shane Q.
Hector Mota Hector
 Can you help me out here? I might just be going crazy but I swear I don't see this page in our list.
Hector M.
Shane, that fb page was on their spreadsheet which you have access to.. 
Hector M.
Shane Q.
Hector Mota Hector
 That's the ad account ID, not the Facebook page. I need the Facebook page
Hector M.
10151397343774262
Hector M.
Shane Quast Shane
,
I tried adding them from my account. But it says that I need admin status to send a request. 
Shane Q.
Hector Mota Hector
Chris Zelig Chris
  I don't see that we have access to this clients Facebook page. I need this to launch ads. Is it possible I'm just overlooking it?