Hollywood Body Laser Center - 🔴 SEO client 🔴 - Ella

www.hollywoodbodylaser.net - We are doing two treatment-related articles (CooLSculpting / Cooltone) and optimizing their two pages. We are running two different ad campaigns to their two different locations

Hollywood Body Laser August 2020 Google Ads + Social Media Campaign

Hi Hollywood Body Laser Team,
How is the top team doing?

We put together your marketing report for this month and the results are
good.
Overall, you had 45 Facebook leads and 46 Google ads conversions. The cost
per click on Google is a bit higher than what we would like. However, that
is expected with all of the competition.

One area of concern we wanted to bring to your attention is your overall
impression share percentage. Right now you are at 29.96% which is low. It
is recommended to be anywhere
between 70% to 95%. Anything under 95% means that your budget is not high
enough and there are more people searching for your services than what your
budget allows Google to show them.
We can discuss this and any other ideas when you get a chance.

Below are the details of the ad report.

Google Ads Ad Spend Vs Impression Share
Overall Impression Share 29.96%
coolsculpting denver: Ad Spend $5,989.83 / Impression Share 29.92%
coolsculpting colorado springs: Ad Spend $2,958.23 / Impression Share
30.11%

Below are the metrics, please let me know if you have any questions.

August Ad Campaign Metrics

Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $8,948
Total Conversions (Leads): 46
Average Cost Per Conversion: $194.52
Total Clicks: 951
Average Cost Per Click: $9.41
Search Impression Share: 29.96%

Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,233.27
Total Conversions (Leads): 45
Average Cost Per Conversion: $27.41
Total Clicks: 438
Impressions: 56,107

You can contact us if you have any questions or concerns about this report
or anything
else.
Thanks.