Basecamp Export

Ivonne A.	We're meeting with client about this. thank you all!	10:53pm
Hector M.	I also have them on my problematic sheet. This drop began back in July. Then again back on 10/31	7:46pm
Hector M.	Thank you Shane. Brittany, Chris should be aware since as Shane said, we covered this.	7:45pm
Brittany R.	Ivonne Chris	8:56am
Shane Q.	Brittany We've discussed this quite a bit in multiple tasks. This client has two states of being: one with search partners on and a huge lead volume but completely worthless leads, or one with search partners off with lower lead volume but higher quality leads. I've attached a screenshot, but he is dissatisfied with both outcomes.	8:23pm
Shane Q.	image.png 231 KB • Download	8:23pm
Brittany R.	Shane Client sent an email asking if there was something going on with their campaign because he only had 3 conversions this month so far. Can you look into it?	8:05pm
Hector M.	Yes, we covered this during the ads meeting.. same for Willow, Vitalyc...	7:40pm
Shane Q.	Brittany Yes	3:33pm
Brittany R.	Disregard this everyone! Client reduced budget mid month and caused this. He's out of ad spend til the 1st	9:13pm
Brittany R.	Screenshot 2023-10-30 at 3.12.31 PM.png 461 KB • Download	8:21pm
Brittany R.	The client sent an email with this screenshot saying it appears they are offline	8:21pm
Shane Q.	👍	5:10pm
Ivonne A.	aaah thanks for the reminder. Shane I've made some modifications. The options in yellow are approved.	8:56pm
Alyssa W.	Ivonne can you approve this for Shane please since you know the most about this client. I could choose but don't know if you have an specific agreement in place.	7:51pm
Nicol R.	Alyssa following up on this ^ new ad copy for approval needed.	5:34pm
Shane Q.	Who can approve these?	7:23pm
Shane Q.	New ad copy options in yellow: https://docs.google.com/spreadsheets/d/1lXUtEAE0cG5oG4IMg3ElMpBK2m21ddhRNDsC4DQMYoo/edit#gid=0	7:23pm
Alyssa W.	I will take care of this right now.	11:55pm
Shane Q.	Those words need to be removed.	10:22pm
Shane Q.	Hector do you have the ability to edit this page? 1. The Hair Transplant LP has "DUTASTERIDE" in one location https://ileahair.com/hair-transplant/ 2. The Hair Transplant Lp has two instances of "FINASTERIDE"	10:22pm
Shane Q.	👍	3:12pm
Ivonne A.	Hi Shane let's leave it for now. thank u!	3:11am
Shane Q.	That's up to the client. It won't officially exit "Learning Mode" without 50 conversion events over a short period of time. We can set up an additional conversion event, like time on site, but it will likely be misleading in the performance to the client.	4:26pm
whitney.zelig@gmail.com	82 days in learning mode on FB Shane . any suggestions? is this campaign worth it? Ivonne can you ask client for feedback	8:37pm
Ivonne A.	ok thank you Shane	8:22pm
Shane Q.	LP improvements will take this to another lvl as well	7:18pm
Shane Q.	I like to live by the theory that you can't communicate good news too often.	7:18pm
Ivonne A.	Shane is it too soon to tell Dr. Cesar the good news? Only asking because you know how he has been watching adamantly.	6:48pm
Shane Q.	last 14 days vs 14 prior, leads are up 67% and CPA is down 12.5%. Last 7 days vs 7 days prior, leads are up 467% and CPA is down 79.6%. Still very expensive, but things are moving quickly in the right direction.	6:43pm
Shane Q.	whitney.zelig@gmail.com Quick update on how we're doing for hair transplant	6:40pm
Hector M.	Thank you for taking care of it Alyssa. I was gone for the day yesterday. it was My aunt's Bday..	2:28pm
Hector M.	I had explained in another task about links that have PRP or the words platelet rich plasma spelled out. They needed to be removed and changed. I will double check this again just in case.	2:28pm
Hector M.	Good morning Shane, team,	2:26pm
Ivonne A.	Thank u!	3:59am
Alyssa W.	I removed them earlier	3:57am
Ivonne A.	Alyssa please remove.	8:20pm
Shane Q.	We need to have it removed from the text completely.	8:19pm
Alyssa W.	I looked at the articles they did not have PRP specifically spelled out that I saw. I updated the descriptions though.	7:37pm
Alyssa W.	Ugh I had removed those previously...someone must have put them back. Shane can they be linked and I change the name of the title? Or should I remove the full segment and link?	7:29pm
Shane Q.	image.png 263 KB • Download	6:56pm
Shane Q.	Client has PRP on their site	6:56pm
Shane Q.	Hector EMERGENCY!	6:56pm
Hector M.	Thanks. I created a task for Shane and me.. this will also help us if we ever need to go back to check	10:13pm
Ivonne A.	Thanks Hector ! Will do moving forward.	8:37pm
Hector M.	thanks.	8:37pm
Hector M.	Ivonne please tag me in any budget updates. I went ahead and updated the spreadsheet with the new one.. .	8:37pm
Ivonne A.	Thank you~!	8:07pm
Shane Q.	I'm on it!	8:05pm
Ivonne A.	Shane can we make the budget for Hair Transplant $4500 ?	8:05pm
Ivonne A.	Thank you Shane !	7:10pm
Shane Q.	"while this number is informative, It's not something to overly concern yourself with. 100% of the time the "Recommendations" favor Google. For example, currently you're losing 18% of the optimization score because Google wants you to increase your budget by $591, which obviously favors them. We look at these numbers regularly and take action when appropriate. But unless you're able to increase your budget by more than $2k / month, this will keep coming up. Over time Google will add more "recommendations' that favor them and your score may fluctuate"	6:10pm
Shane Q.	Semantics, but it's 60% not 42.5%.	6:08pm
Ivonne A.	Hi Shane , this client sent us an email asking about the reported Google Ads optimization rate. He’s seen it consistently go down the past months and that now it’s down to 42.5%. He says he’s seeing a drop in number of impressions and clicks. How can we reply?	11:07pm
Ivonne A.	whitney.zelig@gmail.com I’ll change it.	5:14pm
Shane Q.	That might help.	5:08pm
whitney.zelig@gmail.com	wondering if we should change the offer on hero image to "GET COUPON" Ivonne would the doctor be okay with that?	2:45am
Ivonne A.	Shane so we just have to give it more time?	8:30pm
Shane Q.	ah, i didn't even notice it down there. Thanks	8:07pm
Hector M.	Screenshot_20220105-142052_Samsung Internet.jpg 609 KB • Download	6:23pm
Hector M.	Screenshot_20220105-142014_Samsung Internet.jpg 638 KB • Download	6:23pm
Hector M.	Shane Ivonne is correct. I just checked both the home page and hair restoration page and I see it fine..	6:22pm
Ivonne A.	Thanks Shane ! I’m showing this on mobile (number and hair)	6:16pm
Hector M.	Thanks for looking into this Shane. I will task out to team to fix those 2 issues you mentioned.	6:13pm
Shane Q.	2 - on the mobile hero image you can't see the guys hair, which is supposed to be the entire point of the page.	5:41pm
Shane Q.	1 - phone number doesn't show on mobile so i can't track click to call.	5:40pm
Shane Q.	Conversion rate looks a bit low, but nothing that is alarming.	5:40pm
Ivonne A.	Shane I was also looking at this ad, can you take a look at the page and let me know if you have any suggestions?	2:30am
whitney.zelig@gmail.com	Shane is this a normal conversion rate?	7:46pm
Hector M.	👍	8:37pm
Shane Q.	thank you Hector.	7:06pm
Hector M.	Good morning to all. As of this morning I am still seeing that the site has not been crawled again and the PRP - PRF is still showing on the search results. I went ahead and resubmitted the sitemap one more time.. We should be good to go by tomorrow or Wednesday.	1:45pm
Ivonne A.	Thank you all!	11:12pm
Alyssa W.	Noted, thanks for the info.	4:33pm
Hector M.	I had to go back into account since Chris mentioned that PRF is also not allowed by Google ads. I removed that as well.	2:08pm
Hector M.	You're welcome... and thanks.	1:41pm
Ivonne A.	you are the best Hector ! Thank you!	2:33am
Hector M.	image.png 33.7 KB • Download	8:36pm
Hector M.	I also took care of YOAST indexing issues..	8:35pm
Hector M.	I have finished adding the missing meta descriptions, removing any remmants of PRP.. Also added HTML code to site, verified on Google search console, resubmitted sitemap for faster reindexing by Google bots.	8:33pm
Hector M.	I will take care of the meta descriptions ... I will also check to see if any of the images have any PRP alt text or keywords.	7:39pm
Ivonne A.	Alyssa I was just going to ask who can help me. Thank you! Hector can you please add the missing ones? Thank you both!	7:06pm
Alyssa W.	I went ahead and updated the meta descriptions already Vania & Shane I did notice that meta descriptions are missing other than the homepage. Hector if you have time.	7:03pm
Vania J.	Ivonne ^^	6:31pm
Shane Q.	image (28).png 17.7 KB • Download	5:12pm
Shane Q.	image (29).png 69.8 KB • Download	5:12pm
Shane Q.	the website has both PRP and plasma in the meta description. I cannot get ads approved until this is resolved.	5:12pm
Shane Q.	Finally figured out the suspension issue	5:12pm
Chris Z.	In other markets	11:29pm
Chris Z.	IMG_5441.PNG 2.08 MB • Download	11:29pm
Chris Z.	I am seeing ads for it	11:29pm
Shane Q.	I'm wondering if this "FUE Hair Transplant" is disallowed by google.	9:02pm
Shane Q.	Ads are still not approved. Waiting on google.	9:01pm
whitney.zelig@gmail.com	Shane could you give us insight on what we could tell client WHY impressions/clicks haven't been showing up just yet for hair transplant. I believe it's because it takes google a few days to learn the ads, am I correct? Ivonne	8:57pm

Ivonne A.

We're meeting with client about this. thank you all!

10:53pm

Hector M.

I also have them on my problematic sheet. This drop began back in July.
Then again back on 10/31

7:46pm

Hector M.

Thank you Shane.
Brittany, Chris should be aware since as Shane said, we covered this.

7:45pm

Brittany R.

Ivonne

Chris

8:56am

Shane Q.

Brittany

We've discussed this quite a bit in multiple tasks. This client has two states of being: one with search partners on and a huge lead volume but completely worthless leads, or one with search partners off with lower lead volume but higher quality leads. I've attached a screenshot, but he is dissatisfied with both outcomes.

8:23pm

Shane Q.

image.png 231 KB • Download

8:23pm

Brittany R.

Shane

Client sent an email asking if there was something going on with their campaign because he only had 3 conversions this month so far. Can you look into it?

8:05pm

Hector M.

Yes, we covered this during the ads meeting.. same for Willow, Vitalyc...

7:40pm

Shane Q.

Brittany

Yes

3:33pm

Brittany R.

Disregard this everyone! Client reduced budget mid month and caused this. He's out of ad spend til the 1st

9:13pm

Brittany R.

Screenshot 2023-10-30 at 3.12.31 PM.png 461 KB • Download

8:21pm

Brittany R.

The client sent an email with this screenshot saying it appears they are offline

8:21pm

Shane Q.

👍

5:10pm

Ivonne A.

aaah thanks for the reminder.

Shane

I've made some modifications. The options in yellow are approved.

8:56pm

Alyssa W.

Ivonne

can you approve this for Shane please since you know the most about this client. I could choose but don't know if you have an specific agreement in place.

7:51pm

Nicol R.

Alyssa

following up on this ^ new ad copy for approval needed.

5:34pm

Shane Q.

Who can approve these?

7:23pm

Shane Q.

New ad copy options in yellow: https://docs.google.com/spreadsheets/d/1lXUtEAE0cG5oG4IMg3ElMpBK2m21ddhRNDsC4DQMYoo/edit#gid=0

7:23pm

Alyssa W.

I will take care of this right now.

11:55pm

Shane Q.

Those words need to be removed.

10:22pm

Shane Q.

Hector

do you have the ability to edit this page? 1. The Hair Transplant LP has "DUTASTERIDE" in one location
https://ileahair.com/hair-transplant/

2. The Hair Transplant Lp has two instances of "FINASTERIDE"

10:22pm

Shane Q.

👍

3:12pm

Ivonne A.

Hi

Shane

let's leave it for now. thank u!

3:11am

Shane Q.

That's up to the client. It won't officially exit "Learning Mode" without 50 conversion events over a short period of time. We can set up an additional conversion event, like time on site, but it will likely be misleading in the performance to the client.

4:26pm

whitney.zelig@gmail.com

82 days in learning mode on FB

Shane

. any suggestions? is this campaign worth it?

Ivonne

can you ask client for feedback

8:37pm

Ivonne A.

ok thank you

Shane

8:22pm

Shane Q.

LP improvements will take this to another lvl as well

7:18pm

Shane Q.

I like to live by the theory that you can't communicate good news too often.

7:18pm

Ivonne A.

Shane

is it too soon to tell Dr. Cesar the good news? Only asking because you know how he has been watching adamantly.

6:48pm

Shane Q.

last 14 days vs 14 prior, leads are up 67% and CPA is down 12.5%. Last 7 days vs 7 days prior, leads are up 467% and CPA is down 79.6%. Still very expensive, but things are moving quickly in the right direction.

6:43pm

Shane Q.

whitney.zelig@gmail.com

Quick update on how we're doing for hair transplant

6:40pm

Hector M.

Thank you for taking care of it Alyssa. I was gone for the day yesterday. it was My aunt's Bday..

2:28pm

Hector M.

I had explained in another task about links that have PRP or the words platelet rich plasma spelled out. They needed to be removed and changed.
I will double check this again just in case.

2:28pm

Hector M.

Good morning Shane, team,

2:26pm

Ivonne A.

Thank u!

3:59am

Alyssa W.

I removed them earlier

3:57am

Ivonne A.

Alyssa

please remove.

8:20pm

Shane Q.

We need to have it removed from the text completely.

8:19pm

Alyssa W.

I looked at the articles they did not have PRP specifically spelled out that I saw. I updated the descriptions though.

7:37pm

Alyssa W.

Ugh I had removed those previously...someone must have put them back.
Shane
can they be linked and I change the name of the title? Or should I remove the full segment and link?

7:29pm

Shane Q.

image.png 263 KB • Download

6:56pm

Shane Q.

Client has PRP on their site

6:56pm

Shane Q.

Hector

EMERGENCY!

6:56pm

Hector M.

Thanks. I created a task for Shane and me.. this will also help us if we ever need to go back to check

10:13pm

Ivonne A.

Thanks

Hector

! Will do moving forward.

8:37pm

Hector M.

thanks.

8:37pm

Hector M.

Ivonne
please tag me in any budget updates.
I went ahead and updated the spreadsheet with the new one.. .

8:37pm

Ivonne A.

Thank you~!

8:07pm

Shane Q.

I'm on it!

8:05pm

Ivonne A.

Shane

can we make the budget for Hair Transplant $4500 ?

8:05pm

Ivonne A.

Thank you

Shane

!

7:10pm

Shane Q.

"while this number is informative, It's not something to overly concern yourself with. 100% of the time the "Recommendations" favor Google. For example, currently you're losing 18% of the optimization score because Google wants you to increase your budget by $591, which obviously favors them. We look at these numbers regularly and take action when appropriate. But unless you're able to increase your budget by more than $2k / month, this will keep coming up. Over time Google will add more "recommendations' that favor them and your score may fluctuate"

6:10pm

Shane Q.

Semantics, but it's 60% not 42.5%.

6:08pm

Ivonne A.

Hi
Shane
, this client sent us an email asking about the reported Google Ads optimization rate. He’s seen it consistently go down the past months and that now it’s down to 42.5%. He says he’s seeing a drop in number of impressions and clicks. How can we reply?

11:07pm

Ivonne A.

whitney.zelig@gmail.com

I’ll change it.

5:14pm

Shane Q.

That might help.

5:08pm

whitney.zelig@gmail.com

wondering if we should change the offer on hero image to "GET COUPON"

Ivonne

would the doctor be okay with that?

2:45am

Ivonne A.

Shane

so we just have to give it more time?

8:30pm

Shane Q.

ah, i didn't even notice it down there. Thanks

8:07pm

Hector M.

Screenshot_20220105-142052_Samsung Internet.jpg 609 KB • Download

6:23pm

Hector M.

Screenshot_20220105-142014_Samsung Internet.jpg 638 KB • Download

6:23pm

Hector M.

Shane

Ivonne is correct.
I just checked both the home page and hair restoration page and I see it fine..

6:22pm

Ivonne A.

Thanks

Shane

! I’m showing this on mobile (number and hair)

6:16pm

Hector M.

Thanks for looking into this Shane.
I will task out to team to fix those 2 issues you mentioned.

6:13pm

Shane Q.

2 - on the mobile hero image you can't see the guys hair, which is supposed to be the entire point of the page.

5:41pm

Shane Q.

1 - phone number doesn't show on mobile so i can't track click to call.

5:40pm

Shane Q.

Conversion rate looks a bit low, but nothing that is alarming.

5:40pm

Ivonne A.

Shane

I was also looking at this ad, can you take a look at the page and let me know if you have any suggestions?

2:30am

whitney.zelig@gmail.com

Shane

is this a normal conversion rate?

7:46pm

Hector M.

👍

8:37pm

Shane Q.

thank you Hector.

7:06pm

Hector M.

Good morning to all.
As of this morning I am still seeing that the site has not been crawled again and the PRP - PRF is still showing on the search results. I went ahead and resubmitted the sitemap one more time.. We should be good to go by tomorrow or Wednesday.

1:45pm

Ivonne A.

Thank you all!

11:12pm

Alyssa W.

Noted, thanks for the info.

4:33pm

Hector M.

I had to go back into account since Chris mentioned that PRF is also not allowed by Google ads. I removed that as well.

2:08pm

Hector M.

You're welcome... and thanks.

1:41pm

Ivonne A.

you are the best

Hector

! Thank you!

2:33am

Hector M.

image.png 33.7 KB • Download

8:36pm

Hector M.

I also took care of YOAST indexing issues..

8:35pm

Hector M.

I have finished adding the missing meta descriptions, removing any remmants of PRP..
Also added HTML code to site, verified on Google search console, resubmitted sitemap for faster reindexing by Google bots.

8:33pm

Hector M.

I will take care of the meta descriptions ... I will also check to see if any of the images have any PRP alt text or keywords.

7:39pm

Ivonne A.

Alyssa

I was just going to ask who can help me. Thank you!

Hector

can you please add the missing ones? Thank you both!

7:06pm

Alyssa W.

I went ahead and updated the meta descriptions already
Vania
&
Shane

I did notice that meta descriptions are missing other than the homepage.
Hector
if you have time.

7:03pm

Vania J.

Ivonne

^^

6:31pm

Shane Q.

image (28).png 17.7 KB • Download

5:12pm

Shane Q.

image (29).png 69.8 KB • Download

5:12pm

Shane Q.

the website has both PRP and plasma in the meta description. I cannot get ads approved until this is resolved.

5:12pm

Shane Q.

Finally figured out the suspension issue

5:12pm

Chris Z.

In other markets

11:29pm

Chris Z.

IMG_5441.PNG 2.08 MB • Download

11:29pm

Chris Z.

I am seeing ads for it

11:29pm

Shane Q.

I'm wondering if this "FUE Hair Transplant" is disallowed by google.

9:02pm

Shane Q.

Ads are still not approved. Waiting on google.

9:01pm

whitney.zelig@gmail.com

Shane

could you give us insight on what we could tell client WHY impressions/clicks haven't been showing up just yet for hair transplant. I believe it's because it takes google a few days to learn the ads, am I correct?

Ivonne

8:57pm