thanks!

Shane

 please leave this as is. 

Shane, I have notified Chris so he can respond directly to your comment. 

Hector

Chris

 It isn't possible to update the address on the Inspire University campaign. Since I launched this campaign, Facebook has updated its policy that you cannot launch an ad set if targeting doesn't reach a specific audience size. To hit this size, I must either remove the targeting, such as "nurse," and expand to cover the entire state. 

Chris took care of this. thanks!

Nice work Shane... 
Chris, did you or Paige fwd this to the client?

Chris

 The consolidated campaign launched on 2/15 and has had the correct geo-targeting since day one. The only spend that could have occurred outside of her geo-targeting is on the Inspire University campaign. 

Shane, could you please calculate the totals from FB again. Her Injector Academy has a much wider radius to ad waste would not apply in this situation. So only the dermal fillers would be the issue and the spend was low. Also can we update that campaign 

The changes she is making to both platforms are detrimental, and the advice she is receiving from Allergan is inaccurate and harming her performance. 

Year-over-year 

Feb vs Jan 

2/12-2/26 vs previous period

Additionally, the client claimed that as soon as they updated the geographic location on 2/12, the conversions increased, and cost/lead decreased. This is only partially accurate. Here is a comparison of 2/12-2/26 vs 1/28-2/11. Conversions indeed increased by 21.4%. However, there was a 20.26% increase in ad spending on the campaign. The average cost/conversion (CPA) decreased by less than 1% (0.97%). The net change in conversions was only from 14 to 17, which is not statistically significant. If we look at the performance of 2/12-2/26 vs. 1/12-1/16, conversions decreased by 43%, and the CPA increased by 108.5%. Going even further, year over year, 2/12/24-2/26/24 vs. 2/12/23-2/26/23, the conversions declined by 54%, and the CPA increased by 103%. 

The total spend outside of their current geo-target is $1,031.75. 

It is impossible to produce the same location report for Facebook Ads, but it is safe to assume that the performance by ZIP code was similar to Google Ads. Let's extend the percentage of spending outside of correct geo-targeting to 20% to be on the safe side. From 12/1-2/26, the only active campaign spent $2903.04. 20% of this total is $580.61.  

Of $3,479.77 spent on Google Ads from 12/1-2/11, only $451.14 occurred in ZIP codes outside of their current targeting, ~13% of the spend. 

Here is a screenshot of their current targeting (blue) and ZIP codes outside their current geo-targeting where clicks occurred (red) 

Here is a sheet that shows a breakdown of performance by ZIP code from 12/1-2/11. This is the actual ZIP code where the click occurred, not what was targeted. I have highlighted all ZIP codes at least 1/2 outside their current target radius in red. https://docs.google.com/spreadsheets/d/1X33tz2HQt0o0fVRGJuLqBz9iISy5HmSqv7gmZIApWfY/edit#gid=0

Thanks

Shane

 

Paige

Hector

Chris

 I have prepared some data that you can present to the client. I will also send via email. 

Paige, it is always best to create a task for Shane and myself since this will ensure it does not fall under the cracks. 

We are getting lots of clients who think they have what it takes to run their own ads.. 

Shane, this is the address 10420 S. Rubicon Road Suite B104
South Jordan,
UT 84009 - The town or area is known as Daybreak, so I would write it as Daybreak in South Jordan

Shane

 Just looked through tasks, and no. This was my error. There was a task for an updated address but for the website, not the ads. 

Paige

 was there ever a task for this? 

Thank you

Please update all targeting to the new location. 

Should I update? 

The Inspire University campaign still has this address: 

No changes have been made by anyone w/ that name since 1/1 on FB

Celeste Hicken 

what's her name? 

idk why she said she did if she didnt.. 

she made no changes to meta

agreed. 

This is a mess now

She isn't telling me before shes doing it, shes doing it after and blaming us for the issue and changing things around to "fix' the issue.

I'm not seeing that she updated the location on meta. 

Because that would be too logical.. 

I cannot emphasize enough that clients cannot make changes to their meta campaigns. They will likely get their account suspended. 

Paige

 She got all of her videos for Weight Loss Injections on meta rejected now by making that change 

Why not just ask us to update? 

She mentioned she also updated the location on meta

Shane

 FYI

Shane

  I will let her know, and Idk why we are- she just texted me today. Can provide screenshots. 

Paige

  The bidding algorithm will ignore the bidding adjustments she tried to make. Please ask her not to change the campaigns without letting us know because it hugely impacts what we're doing and will often be overwritten by a script within hours. She changed the location on Feb 12; why are we just hearing about this? 

Shane

 Client updated it herself. she also updated the bidding

Paige

 that is what I am already targeting (screenshot) - are they perhaps seeing an old Google My Business reference? 

The client noticed the ads have not been updated on google with their new location. Can this be corrected ASAP?

Shane

 

It was their in-house developer. Most likely they weren't aware of the intentions of that page. They have been making all kinds of updates to the website we built. CSM has been in contact with the client.

Do we know who deleted the page? and why?

Update on this - we found the page in the version history. Isaac is working on restoring it. I will create a task for Shane and CSM once this has been corrected. CSM has already been notified and will be contacting the client about this issue. 

Brittany

- Yes. Will look into it asap.

Shane

It looks like the page was deleted entirely. I followed up on the task Brittany created for Isaac. Hopefully, we can restore it. I couldn't find the page in drafts or trash. Might have to pause this campaign for now. Will follow up once resolved.  

Isaac

Can you look into this? I created a task for you here: Site Broken - Inspire Medical Spa - www.inspiremedicalspas.com - Paige

This client broke their SG landing page and leads have dropped to 0 https://inspiremedicalspas.com/wl/

It seems fine. If there was an issue, it's resolved now. 

Shane

 can you take a look at this client's dermal fillers google ad campaign? It appears to be overreporting. 

Hannah

 let's make a new fb business page and connect in their meta business suite and disconnect the old one... because I need to launch those DM campaigns and we cant use one of our pages to connect them to GHL

Instagram is owned by Meta.... 

It affects both platforms

Shane

 - Since this FB page is restricted, does that mean they won't be able to run an Instagram DM campaign from their account? Or does it not affect Instagram?

Hector

 the FB page is still restricted for this account. What page should I move to, if any? 

👍

whitney.zelig@gmail.com

- I have asked Shane to share the full UTM url. I will manually test the form using that link.

We are having the same problem with Coastal Carolina..  the UTM is not showing in the leads. 

Isaac

Shane

 lead source is not showing on leadsheet/GHL for these ads coming in. Clients think it's organic that's coming in, and it's hard to convince them that was indeed us.

My fault

whitney.zelig@gmail.com

 Check the task notes. Publish error. 

I've followed up with Shane on BC3 task as well

Ivonne

 screenshot please?

on semaglutide META ads

Shane

 inspire has incorrect ad copy- it says contour

we probably put that number by mistake. it is only off by one number... 423 instead of 443...  

let's make sure the number is correct, not sure why the smart campaign displayed that number

We are LIVE

Smart campaigns are off now no? I see dermal fillers campaigns on

Shane

Hector

 

what could've happened? here is screen shot they sent me

I haven't changed anything

unless shane fixed it

It's displaying wrong on google

I am seeing that the number on the smart campaigns is 385-443-1128 

number is incorrect please update asap

Shane

 on ads ( smart campaigns) 385-443-1128 

thanks super

Hector

 

Done WWW... .... SISVP....

whitney.zelig@gmail.com

 ... 

super

Hector

 letssss do it

I can upgrade the priority, but need GTM to fully launch

Let's try to go live by tomorrow team ( if possible)

👍

I will have it set up for you shortly.... Whitney, will do... 

Hector

Shane

 once you are live please lmk so i can inform client

Hector

 I need GTM

I added that note to Shane on both of the Google and FB campaign tasks. 
Thanks

whitney.zelig@gmail.com

 

Hector

 note about this client: all ad copy ( including facebook) needs to be different than the haus of aesthetics

i can explain on our next meeting

we are taking care of it

also this:

Hey

Hector

, in

whitney.zelig@gmail.com

 emails this morning, and got this from Inspire. How would you best advise I reply?