Celeste call to WZ 4/3/23
4/3/23
WZ and Celeste
10 am PT - 10:50 am
Summary:
- take exosomes off her new page and fix the justification on some headings (tasked)
-doesn't know what she'll do with hydrofacials yet for site
WZ pulls up the performance of ads for last 30 days. Ads are really healthy and her KPIs are better than average.
WZ asks Celeste to keep tabs on competitors to understand their pricing strategies and see where improvements can be made.
Celeste asked how secret shopping her competitors could be helpful and WZ gave her several ways it would help her business. She suggests Celeste keep notes on what competitors are charging. Recommended PatientNow.
WZ tells her Celeste's next marketing agency needs to set up Google Tag Manager to track conversions from ads to the website.
WZ will provide website access, hosting, and ad access to the new agency for a good transition. While on zoom, WZ suggests not to click on the google suggestions in the ads interface.
WZ and Celeste
10 am PT - 10:50 am
Summary:
- take exosomes off her new page and fix the justification on some headings (tasked)
-doesn't know what she'll do with hydrofacials yet for site
WZ pulls up the performance of ads for last 30 days. Ads are really healthy and her KPIs are better than average.
WZ asks Celeste to keep tabs on competitors to understand their pricing strategies and see where improvements can be made.
Celeste asked how secret shopping her competitors could be helpful and WZ gave her several ways it would help her business. She suggests Celeste keep notes on what competitors are charging. Recommended PatientNow.
WZ tells her Celeste's next marketing agency needs to set up Google Tag Manager to track conversions from ads to the website.
WZ will provide website access, hosting, and ad access to the new agency for a good transition. While on zoom, WZ suggests not to click on the google suggestions in the ads interface.
WZ suggested good promo ideas based on what competitors are putting up on google and web. Advised to get photos and recommended a photog.