👍 Notes: Mtg with CZ and CSMs 5/17/23
Attendees: CZ, HM, EC, VJ
Notes:
-building out new big space
-has made a tentative list of what she needs going forward
-Ari will make sure emails are responded too
-Wants Chris to tell her "how to move forward with more growth"
-Semaglutide campaign is good
-Dermal Filler she isn't "seeing good performance"
-other marketing company make it cute but keep our layout
-Grand Opening Event, waiting on some power issue to be able to set an opening date.
-they arent sure what day they will be able to open. Probably Sept. grand opening will want to be a month after that.
-The last grand opening was the end of September and did well. They're aiming for the first week of October.
-SEO plan
-CZ asked if they have a list of news people they can target. He explained how he got local news involved when he made viral videos. Suggested they start working on "their media angles" and giveaways.
-on our part we will do an email and text blast
Hydrafacial:
-just added hydrafacial
-requests SEO work for the hydrafacial
-Chris suggested a $50 off new client special promo
-other team will not be building out the hydra facial page for them
-hydrafacial page with original content (task out)
-$1000 on meta for hydrafacial
-we NEED CONTENT FROM THEM
Dermal Filler Ads:
-she says the leads aren't buying and they are price shopping too much. Chris said we could do some of the exclusions but doesn't want to exclude people that could still be likely leads.
-wants to geofence for daybreak or south jordan too
-they will be the only medspa in daybreak. The other closest is in river bend
-Chris recommended more budget. Celeste disagrees. Wants to revisit budget increase at end of summer beginning of fall
Training:
-they have a class already happening
-they want a tab, not a microsite
-NO SEXY on it. they dont like glam and they dont like "unattainable beauty". she hates the AI model look.
-she thinks the shop we made looks like crap
-they have a new logo
Notes:
-building out new big space
-has made a tentative list of what she needs going forward
-Ari will make sure emails are responded too
-Wants Chris to tell her "how to move forward with more growth"
-Semaglutide campaign is good
-Dermal Filler she isn't "seeing good performance"
-other marketing company make it cute but keep our layout
-Grand Opening Event, waiting on some power issue to be able to set an opening date.
-they arent sure what day they will be able to open. Probably Sept. grand opening will want to be a month after that.
-The last grand opening was the end of September and did well. They're aiming for the first week of October.
-SEO plan
-CZ asked if they have a list of news people they can target. He explained how he got local news involved when he made viral videos. Suggested they start working on "their media angles" and giveaways.
-on our part we will do an email and text blast
Hydrafacial:
-just added hydrafacial
-requests SEO work for the hydrafacial
-Chris suggested a $50 off new client special promo
-other team will not be building out the hydra facial page for them
-hydrafacial page with original content (task out)
-$1000 on meta for hydrafacial
-we NEED CONTENT FROM THEM
Dermal Filler Ads:
-she says the leads aren't buying and they are price shopping too much. Chris said we could do some of the exclusions but doesn't want to exclude people that could still be likely leads.
-wants to geofence for daybreak or south jordan too
-they will be the only medspa in daybreak. The other closest is in river bend
-Chris recommended more budget. Celeste disagrees. Wants to revisit budget increase at end of summer beginning of fall
Training:
-they have a class already happening
-they want a tab, not a microsite
-NO SEXY on it. they dont like glam and they dont like "unattainable beauty". she hates the AI model look.
-she thinks the shop we made looks like crap
-they have a new logo