KP Aesthetics August 2020 Google Ads + Social Media Campaign
Hi KP Aesthetics Team,
How is my KP team doing?
My team has put together your monthly marketing report. Overall, KP had 35
Facebook leads and 59 Google conversions which is very impressive. The
average cost per click is also good at only $4.69 per.
One area of concern we have is your overall search impression share. For
optimal performance
and results, we recommend a 70% to 95% percentage. However, you are only
doing 27.01% which is significantly lower.
The reason search impression share is important is because this measures
the number of people who actually get to see your ads. Whenever your
percentage is too low, it means your budget is not high enough. As a
result, more potential leads are searching for your services than the
number who actually get to see it.
We can discuss how to improve this and other areas whenever you get a
chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 27.01%
coolsculpting: Ad Spend $2,480.19 / Impression Share 28.48%
laser hair removal: Ad Spend $502.43 / Impression Share 19.77%
hydrafacial: Ad Spend $394.84 / Impression Share 96.75%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,377
Total Conversions (Leads): 59
Average Cost Per Conversion: $56.65
Total Clicks: 720
Average Cost Per Click: $4.69
Search Impression Share: 27.01%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,024.33
Total Conversions (Leads): 35
Average Cost Per Conversion: $29.27
Total Clicks: 444
Impressions: 42,529
Please let us know if you have any concerns or questions about your report
or anything else.
Thanks.
How is my KP team doing?
My team has put together your monthly marketing report. Overall, KP had 35
Facebook leads and 59 Google conversions which is very impressive. The
average cost per click is also good at only $4.69 per.
One area of concern we have is your overall search impression share. For
optimal performance
and results, we recommend a 70% to 95% percentage. However, you are only
doing 27.01% which is significantly lower.
The reason search impression share is important is because this measures
the number of people who actually get to see your ads. Whenever your
percentage is too low, it means your budget is not high enough. As a
result, more potential leads are searching for your services than the
number who actually get to see it.
We can discuss how to improve this and other areas whenever you get a
chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 27.01%
coolsculpting: Ad Spend $2,480.19 / Impression Share 28.48%
laser hair removal: Ad Spend $502.43 / Impression Share 19.77%
hydrafacial: Ad Spend $394.84 / Impression Share 96.75%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,377
Total Conversions (Leads): 59
Average Cost Per Conversion: $56.65
Total Clicks: 720
Average Cost Per Click: $4.69
Search Impression Share: 27.01%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,024.33
Total Conversions (Leads): 35
Average Cost Per Conversion: $29.27
Total Clicks: 444
Impressions: 42,529
Please let us know if you have any concerns or questions about your report
or anything else.
Thanks.