remove video from top.
- can place it below with image and light box.

send new image for coolsculpting.
- doc & chris will select it

simplify form
submit button 100% full width
name, email, phone, message 
25% more visible 

Add more before & after photos. 
strong words resembling claim need to be removed 

find right area of video- light box solution with graphic. put videos in section. 

FAQs- accordion. / toggles
Paragraphs are out of order. Reorganize content. 
Add benefits section with bullet points really close to the top

when making website changes-do on another URL. 

why to choose LAC at very bottom. 

"Coolsculpting has been featured in some of these publications"

putting "coolsculpting certified practice" and "ranking" logo

mobile menu at bottom. "Mobi Menu" phone call button in front of consumer at all times. 

'How the coolsculpting procedure works"  graphic should be width of phone.

organize videos into one section

a clean layout of "what is coolsculpting.. what are the benefits.. how does it work, etc." 

nest pages under main confirmation page. 

Create each one as goals in anaylitcs. create dashboard. determine what source of traffic is generating the leads. 

will follow up with pop-up, etc. 

follow-up with what image to use on homepage
follow-up with ad copy notes in spreadsheet.