✔ Update Targeting and best protocol to ensure correct targeting.
Completed by Shane Q.
- Assigned to
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Shane Q.
- Notes
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I was on a meeting and saw that his FB campaigns for CoolSculpting were running when they were supposed to be paused as of 9-04. This was updated in the sheet. I did pause them myself. Then the guy noticed that we running ads in Google to areas around the neighborhood that were supposed to be excluded.
I made an update to targeting on Google. The excluded neighborhoods should also be excluded from Facebook. I believe there are additional exclusions in Facebook.
Moving forward I think it is best we take a screenshot of the targeting and the budgets and send them to the client. This will prevent future errors. Would the best way to do this with a client be to set up a campaign just for targeting ande you can duplicate the targeting in the actual campaigns you build out. Is there a simulator. Curious as how we can scale and not make budget and targeting mistakes. I will handle the communication with the client just want to make it easy on you and them.
Re: Facebook being paused on 9/4 - was there a task for that or just an update made to our tracking sheet?
Re: Location targeting - There was an issue when this account was launched that it was not showing impressions due to the overlapping included and excluded locations.
On 3/26 I added all the excluded locations the client requested. The account showed no ads for a week. I removed them on 4/1 and the campaigns started serving ads.
I suspect now that the changes have been made again the campaign might stop showing ads again.
Should I make the same location changes to the other campaigns?