Laser + Skin Institute August 2020 Google Ads
Hi Laser + Skin Team,
How is everything going with you guys?
The monthly marketing report is ready for you and we see
that you had 23 total conversions. The cost per click was low at only
$2.73 per which is good. However, you are only showing an overall search
impression share
percentage of 16.85%. That is extremely low and as such, highly concerning.
On average, we recommend 70% to 95% impression share. This measures the
percentage of people who are seeing your ads. Since your budget is so low,
more than 83 out of a 100 potential leads are not seeing your ads.
We can discuss how to improve this and other areas when you get a chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 16.85%
coolsculpting: Ad Spend $1,489.07 / Impression Share 16.85%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,489
Total Conversions (Leads): 23
Average Cost Per Conversion: $64.74
Total Clicks: 545
Average Cost Per Click: $2.73
Search Impression Share: 16.85%
Please let us know if you have any questions or concerns.
Thanks.
How is everything going with you guys?
The monthly marketing report is ready for you and we see
that you had 23 total conversions. The cost per click was low at only
$2.73 per which is good. However, you are only showing an overall search
impression share
percentage of 16.85%. That is extremely low and as such, highly concerning.
On average, we recommend 70% to 95% impression share. This measures the
percentage of people who are seeing your ads. Since your budget is so low,
more than 83 out of a 100 potential leads are not seeing your ads.
We can discuss how to improve this and other areas when you get a chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 16.85%
coolsculpting: Ad Spend $1,489.07 / Impression Share 16.85%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,489
Total Conversions (Leads): 23
Average Cost Per Conversion: $64.74
Total Clicks: 545
Average Cost Per Click: $2.73
Search Impression Share: 16.85%
Please let us know if you have any questions or concerns.
Thanks.