Laser + Skin Institute - LSINJ - Dr. Lisa Breslauer

www.lsinj.com New website build-out (CoolSculpting) Coolsculpting content, Digital Marketing Setup, Digital Marketing Management

Laser + Skin Institute November 2020 Google Ads + Social Media Campaign

Hi Dr. Breslauer,

Happy Holidays! We’ve sent you a little gift in the mail, so please keep an
eye out for it.

CoolSculpting demand wanes during the holidays. Sells spike up again at the
first of the year. So, hang in there! The slow season is almost over.

Below are the details of the ad report.

Google Ads Ad Spend Vs Impression Share
Overall Impression Share 35.69%
coolsculpting: Ad Spend $1,499.81 / Impression Share 82.65%
coolsculpting exp: Ad Spend $1,499.98 / Impression Share 32.02%

Below are the metrics, please let me know if you have any questions.

November Ad Campaign Metrics

Google Ads (Date Range: 11/1/2020 - 11/30/2020)
Total Cost: $3,000
Total Conversions (Leads): 10
Average Cost Per Conversion: $299.98
Total Clicks: 253
Average Cost Per Click: $11.86
Search Impression Share: 35.69%

Facebook / Instagram Ads (Date Range: 11/1/2020 - 11/30/2020)
Total Cost: $1,999.14
Total Conversions (Leads): 27
Average Cost Per Conversion: $74.04
Total Clicks: 757
Impressions: 36,159