Lifestyle Change Trends - www.lifestylechangenj.com - EC

I will update once I get client's invoice and info from Chris.

Create Facebook/IG Ad creatives (if needed)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A.
Notes
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  Let me know if you have any questions, Thanks! 

Platform - Meta
Service - Mounjaro/Semaglutide
Location - 1182 Stuyvesant Ave Irvington NJ 07111
Budget - $1000
Special - $50 off new client special
Targeting -  10-12 Mile Radius
Landing Page - go.lifestylechangenjaesthetics.com/weight-loss
Facebook ID: TBD
Facebook Page: still need access https://www.facebook.com/LifestyleChangeTrends
Competitors: Heritage Veins & Aesthetics | Dr. Nirman Tulsyan - 12.5 miles away and FellowshipLife - 34.8 miles away 
Notes, etc:

Platform - Meta 
Service - Emsculpt Neo
Location - 200 Perrine Rd, Suite 229 Old Bridge, NJ 08857
Budget - $1333
Special - 30% off 
Targeting -  10-12 Mile Radius
Landing Page - go.lifestylechangenjaesthetics.com/emsculpt-neo
Facebook ID: TBD
Facebook Page: still need access https://www.facebook.com/LifestyleChangeTrends
Competitors: Heritage Veins & Aesthetics | Dr. Nirman Tulsyan - 12.5 miles away and FellowshipLife - 34.8 miles away 
Notes, etc:
 

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved
*if the task is clean (use best judgment)* re-assign the task to Hector and tell him that the creatives are approved for ads set up. Hector will notify Shane when everything is ready.
*if the task is not clean enough (use best judgment)*  add approved creatives into the zip file and tag Hector. 

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily Ivonne Ackerman, Medstar Ivonne  I see that this is a doctor. Am I good to drop creatives with the word Semaglutide?
Ivonne Ackerman, Medstar No
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please drop without semag.
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne How are these?

Emsculpt Neo:

Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  can you please drop the new Sema G that doesn't say Skinny Shots? Also, for NEO most of these look too busy, are these the way the designer made them? Please drop the newer versions. thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  I updated my comment above with new creatives
Ivonne Ackerman, Medstar
Emily, Medstar Emily  all of these creatives are good to go. 
Emily, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  Thank you, ladies! Passing it off to Hector now
Ivonne Ackerman, Medstar thanks!
Emily, Medstar
Emily completed this to-do.