Living Waters Regenerative Medicine - www.viglionemd.com - EC

Cynosure client -

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Emily, Medstar Emily Ivonne Ackerman, Medstar Ivonne A.
Due on
Notes
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  

Platform -Meta 
Service -Potenza
Location - 103 Nightingale Lane Gulf Breeze FL 32561
Budget - $1000
Special - $100 off *New Client Special 
Targeting -  50 Mile Radius
Landing Page -
Meta Ads ID: we are running it out of our account
Competitors (40miles or closer): Karen Kennedy MD PA
Notes, etc:

Platform -Meta 
Service -PicoSure Pro (755+532 for tattoo removal)
Location - 103 Nightingale Lane Gulf Breeze FL 32561
Budget - $1000
Special - $100 off *New Client Special 
Targeting -  50 Mile Radius
Landing Page -
Meta Ads ID: we are running it out of our account
Competitors (40miles or closer): Karen Kennedy MD PA
Notes, etc:

Platform -Meta 
Service - CynoGlow
Location - 103 Nightingale Lane Gulf Breeze FL 32561
Budget - $900
Special - $50 Cash Card
Targeting -  50 Mile Radius
Landing Page -
Meta Ads ID: we are running it out of our account
Competitors (40miles or closer): Karen Kennedy MD PA
Notes, etc:





--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily Hector Mota, Operations Manager at Medstar Hector These creatives are ready fyi. Thank you!
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Hector Mota, Operations Manager at Medstar Hector  as noted in CAG we are holding off putting these on Shanes desk for the time being
Alyssa Workman, Medstar reassigned 2 u
Alyssa Workman, Medstar Thx 4 update!
Alyssa Workman rescheduled this to-do
Was
Now
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  Please see the updated task above with the information for the PicoSure Pro which we need Meta creatives for. Let me know if you have any questions, Thanks! 
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily Can I get some clarification on the PicoSure Pro ads? Do they only use it for tattoo removal or also for skin rejuvenation? Their unique content says both, but your note above says tattoo removal, so I just want to double-check before tasking out creatives. Thank you!
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  They use it for both! Sorry for the confusion. Let me know if you have any other questions. Thanks! 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  

Here are blurbs and benefits:

Benefits:
minimal downtime
treats a wide range of skin tones
stimulates collagen + elastin
brightens complexion
treats melasma and hyperpigmentation

Effective treatment for:
tattoo removal
sunspots + age spots
acne scars
lines + wrinkles
uneven skin texture

get smoother, firmer, more youthful-looking skin
fast results, lasting beauty
redefining skin perfection
erase imperfections. embrace confidence.
total skin rejuvenation
the key to radiant, youthful skin
reveal smoother, clearer skin

Let me know what you think of these videos:

https://www.instagram.com/p/CoVCSRsOvhA/
https://www.instagram.com/p/CibGKzHB_mB/
https://www.instagram.com/p/Cb77ipvjNCk/
https://www.instagram.com/p/Cd6VqXSBOyp/
https://www.instagram.com/p/CdEasu_pE2d/ (this is PicoSure, not Pro)
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany I updated the task with the budgets for each campaign and also added CynoGlow. Let me know if you have any questions, thanks! 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany we have the Cynoglo videos right? Have we tasked out the graphics? If not, can you put together blurb copy so I can assign to a designer on upwork?
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne I have tasked out the video. Here are some blurbs for the graphics:

reveal brighter, youthful skin
ultimate skin rejuvenation

ageless eyes
flawless skin
snatched jawline

targets pigment, tone, and texture
evens skin tone
minimizes lines + wrinkles
treats hyperpigmentation
tightens + firms skin
Ivonne Ackerman, Medstar thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Can you drop the CynoGlow stills from the new designer? I will have the videos ready tonight
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany any luck on the CynoGlow stills? Please let Emily know as soon as everything is ready. 
Emily, Medstar thank you!!
Hannah, Client Success Manager at Medstar
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Just want to clarify that Shane already has these creatives Hannah just dropped and I don't need to take action?
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily  He does already have them and says he is on it so no action needed. Thank you
Emily, Medstar thank you!!
Emily, Medstar
Emily completed this to-do.