Lotti Aesthetics & Wellness (Ziva- Femme - Freya) - www.lottiwellness.com - EC

Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * Content Creation + Search Engine Optimization (SEO) - Monthly

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Roan Herrera, Graphic Designer Roan H.
Notes
Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah Let me know if you have any questions, thanks! 

Please see below a link to their dropbox with all of their content. There is a separate folder for photos and videos: https://www.dropbox.com/photos?_tk=web_left_nav_bar&role=personal&di=left_nav

Here is a link with additional photos from their photographer as well: https://beckykimballphotography.pixieset.com/holly080423/


Platform - Meta 
Service - Botox/Dysport/Xeomin
Special - $12/unit
Reference site - 
Competitors Map (40 miles minimum): Haus of Aesthetics, Inspire Medical Spa, Inspire Health Clinics 
Design Notes, etc: listed all of the neurotoxins they have but list on the ad as you see fit  

Platform - Meta 
Service - Hydrafacial 
Special - $100 off a package
Reference site -
Competitors Map (40 miles minimum): Haus of Aesthetics, Inspire Medical Spa, Inspire Health Clinics
Design Notes, etc:

Platform - Meta 
Service - Morpheus8
Special - $500 off a package
Reference site -
Competitors Map (40 miles minimum): Haus of Aesthetics, Inspire Medical Spa, Inspire Health Clinics
Design Notes, etc:


Emily, Medstar Emily 9/5

Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Hydrafacial:


Botox:


Morpheus8:


Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily  When I click on that Dropbox link, it takes me to our Medstar Dropbox. I don't see anything Lotti related in there. Am I blind?
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Once Emily lets me know about the Dropbox, I can let you know about video screenshots, but the photographer link has some good stuff you can use. 
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily Brittany Redding, Digital Marketing Manager at Medstar Brittany  - I am also only seeing our stuff not the clients. 
Brittany Redding, Digital Marketing Manager at Medstar
https://www.dropbox.com/sh/hqi82rdoytwoerf/AABu7wnSjWw7HqhYsnbSBq1ha?dl=0

Try this link - the one she dropped for photos isn't showing anything for me. Make sure you are using a browser logged into the support email. The link I dropped has both videos and photos

Hannah, Client Success Manager at Medstar Hannah  
Hannah, Client Success Manager at Medstar Perfect. Thanks!
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily  - Is there a reference site? 
Emily, Medstar
Hannah, Client Success Manager at Medstar Hannah  no they are a new practice so they don't have a website yet
Hannah, Client Success Manager at Medstar Thanks!
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Yes! There are some REALLY nice photos in that link. Check it out. 
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily Brittany Redding, Digital Marketing Manager at Medstar Brittany ... I don't see a lot we can use. We wouldn't use any of the employee images. We can't use the Botox ones because of needles. I can have the designer incorporate one of these images into the graphic though:
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Yeah, those are the ones I meant. And there's some with her getting a serum on her face that might work for Hydrafacial. I trust whatever you think. 
Emily, Medstar
Hannah, Client Success Manager at Medstar Hannah  let me ask for the pin! He sent the link to me so we should. I'll get back to ya. 
Hannah, Client Success Manager at Medstar Thank you ❤️
Hannah, Client Success Manager at Medstar
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.
Emily, Medstar
Hannah, Client Success Manager at Medstar Hannah  will do thank you! He is still trying to get that information for us
Hannah, Client Success Manager at Medstar
Hannah re-opened this to-do.
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily  - sounds good! Sorry team I did not mean to close this task.
Hannah, Client Success Manager at Medstar
Emily, Medstar
Hannah, Client Success Manager at Medstar Hannah  Great thank you!! He still hasn't gotten us access yet to FB anyway
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily  I dropped the videos in the task notes. For each service, they have a unique video using their content and one of our own. 
Emily, Medstar thank you!!
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily - I added the unique hydrafacial graphic. This task is all ready to go now! 
Emily, Medstar thank you!!
Alyssa Workman, Medstar
Roan Herrera, Graphic Designer Roan will you please collect all AD Creatives and put them in zip files based on service type? You can paste the zip files here in this task and tag Jayjay, Project Manager Jayjay  when done. Thank you!
Roan Herrera, Graphic Designer Copy that!
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.