Lotti Aesthetics & Wellness (Ziva- Femme - Freya) - www.lottiwellness.com - EC

Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management * Content Creation + Search Engine Optimization (SEO) - Monthly

Set up Google Analytics

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Hi Shane Quast, Medstar Shane can you please set up goals through Google Analytics for both their main website: https://lottiwellness.com/

as well as their landing pages: https://go.lottiwellness.com/morpheus8  https://go.lottiwellness.com/botox https://go.lottiwellness.com/hydrafacial

Thank you! 

Comments & Events

Shane Quast, Medstar
Emily, Medstar Emily  how high of a priority is this? GA is so complicated, it will likely be January before I can get to this. 
Emily, Medstar
Shane Quast, Medstar Shane  oh wow sorry I didn't realize how complicated it was. it's decently high-priority. their ad campaigns will go live end of the month

Chris Zelig, Medstar Chris  happy to get your feedback on this 
Shane Quast, Medstar
I don't use GA tracking on any of our campaigns, which is why it would be such low priority. 
Emily, Medstar
Shane Quast, Medstar Shane here is the account ID number to set up their goals: 290547615
Shane Quast, Medstar
Emily, Medstar Emily  what goals do they want to set up? can you please make sure hello@clickmogul.io has access to their GA4 account? 
Emily, Medstar
Shane Quast, Medstar Shane  as per our meeting please also set up their conversion tracking. we also need to set up another google analytics 
Emily, Medstar
Shane Quast, Medstar Shane  let me check with Chris
Emily, Medstar
Shane Quast, Medstar Shane the goals will be landing on the landing pages 

thanks! 
Emily, Medstar
Shane Quast, Medstar Shane the client also asked if you exclude the following IP addresses from GA4: 

174.230.194.40

136.36.108.209

Thank you
Shane Quast, Medstar
Emily, Medstar Emily  just form submissions, or do they want click to call as well? Can you confirm hello@clickmogul.io was added? 
Emily, Medstar
Shane Quast, Medstar Shane both please. Can you also exclude this IP address from GA4: 216.147.121.188

thanks! 
Shane Quast, Medstar
Emily, Medstar Emily  I still don't have access to the account
Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane  Did you get access? Can we close this?
Shane Quast, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  No, never got access. 
Emily, Medstar
Shane Quast, Medstar Shane  what account am I telling them to give us access to? I thought we had to create it for them 
Shane Quast, Medstar
Emily, Medstar Emily  Do they not have an existing GA4 account? I thought from the task that they did. 
Emily, Medstar
Shane Quast, Medstar Shane I forgot to bring this up in ads meeting today. To be honest I am not sure. They had a google ads account so does that mean they would have had a GA4 account? 

Sorry if this is a veryyy dumb question because I have a feeling it is. Not sure why this is confusing me so much.
Shane Quast, Medstar
Emily, Medstar Emily  It's ok. GA4 and Google Ads are different things. If they don't already have a GA4 account set up, we need to do so for them. 
Hector Mota, Operations Manager at Medstar
I was never tagged on this task which may explain why I missed it.
In any event, Shane Quast, Medstar Shane I checked and you do have access to Google analytics account 
for this client under this email shane.quast@gmail.com
Here are all of the GA4 details.


STREAM NAME
Go Lotti Wellness site
STREAM URL
https://go.lottiwellness.com
STREAM ID
6420746313
MEASUREMENT ID
G-PR5S8RSZNT
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  Am I just setting up conversion tracking? 
Hector Mota, Operations Manager at Medstar
I believe Chris wanted you to set up Goals, not just conversion tracking. I believe that is already set up.
Shane Quast, Medstar
Help! I'm not sure what I need to do on this task
Hector Mota, Operations Manager at Medstar
:) Lol... Let ask Chris to come in and take a look at it and provide further insight. 
Chris Zelig, Medstar
Hi Shane, we would like to set up conversion events on both websites 

go.lottiwellness.com
lottiwellness.com

We are doing SEO On their main website and want to be able to show how many leads we are generating from our efforts, source of traffic, etc. We know you laredy conversion events set up via Google and Meta for the landing page we still want analytics for landing page as an additional show good measure. So two analytics, two sites, two sets of conversion events. Thanks
Hector Mota, Operations Manager at Medstar thank you!👍
Hector Mota, Operations Manager at Medstar
Thank you Chris. 

Shane Quast, Medstar Shane please take a look at Chris response and implement the changes when you get a chance. 
Shane Quast, Medstar
Ok. I'll work on it. Do I need to create GA4? I don't have access to it through hello@clickmogul.io
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
There's no need to create a GA4. I mentioned above that I already did. 
The GA4 is G-PR5S8RSZNT

You already have access to this account under the shane.quast@gmail.com 
email. 
Shane Quast, Medstar
Ah. it's under my personal email. I'll work on it. 
Shane Quast, Medstar
Emily, Medstar Emily It will probably be March before I can look at this if we leave it at regular priority level. Is that ok? 

**UPDATE*** scratch the above note. I actually had a few minutes to look at this today. It needs to gather data, but this should be complete tomorrow. 

There were two properties set up, but you only need one. I rolled both under the lottiwellness.com property. The "go." version likely won't collect data anymore. 
Emily, Medstar
Shane Quast, Medstar Shane  great, thank you so much!!! 
Shane Quast, Medstar
Emily, Medstar Emily this is done. Conversion names are:
  • click_to_call
  • lead_form_submit
  • request_a_consult
I have verified that all are firing. 
Emily, Medstar thank you!!
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Thank you Shane. I will let Chris know...