Brittany  I will be out of the site in 15 min. So go ahead and start on the alt text whenever you want. Let me know if you have any issues finding how to edit images. Give some extra love/attention to the AviClear since it is original contnet.

Brittany for these microsites, we want to have generic meta. Can you please create a sheet that we use in these situation so we don't have to come up with unique ones all the time. Also, for microsites we do not need alt text.

Alyssa  fyi.

Ivonne , I have already done metadata for this site using the metadescriptions in the SEO spreadsheet and altered them slightly. I have been the one doing them, not Brittany. I don't come up with a unique one all the time. Also, I was understanding that alt text or captions are required in some states (like California) for ADA compliance/accessibility. I want to understand why we are opting out of that.

Let's review all this during the website meeting tomorrow since we are changing these protocols so I have a clearer understanding of what a generic meta title and description will look like.

If we don't need alt text then this task is obsolete besides the AviClear page since that is unique content. Brittany just focus on adding alt text to the AviClear page only on this site. 

Alyssa  yes we can discuss tomorrow. The ADA icon should suffice for microsites. The reason we are doing this is that these pages don't even necessarily have to be indexed. If the pages have demo content, they have no use except to purely run ads. 

Brittany just focus on adding alt text to the AviClear page only on this site. Let me know if you cannot get to it by tomorrow and I'll handle it. Thanks!

Alyssa  I have added alt text to all of the images on the AviClear page. Is someone else doing the rest of the pages?

Brittany thank you! We won't be adding alt text to the other pages. We are changing this protocol. Only pages with unique content need to have alt text to for SEO purposes. AviClear is a unique content.
 
The primary function of this microsite is for ads and the ADA icon will suffice. I or Ivonne will instruct when to add alt text as needed based on each project.