TY team!

Nicol  Is this ad copy for a variety of services? or should I create ad copy for each specific one

That is a GREAT question Kamie . I'm going to try and answer as best I can with the knowledge I have. Dr. Mays and I identified the top services that people search for and visit her for as: 

found in this basecamp task here

I do not want to overload you or Shane. Can you craft ad copy that could serve several keywords in a general way, some that overlap, all that point to our double board-certified dermatology expert, Dr. Mays?

I've pulled some examples from research on the google for how other marketers are handling this. There are a lot of general ad copy that I can see is used to cover some very niche symptoms.

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I hope this is helpful. Please let me know if you have any other questions. I can continue to look into this. Also, let me know if you think it would be a good idea to create a rubric for what keywords use what ad copy for Shane. I can help with this. 

Nicol this is super helpful!

Kamie it should be general dermatology ad copy, maybe highlighting the most common concerns and most searched for concerns?

Kamie  I sent Dr. Mays an email w/ my google search findings. That is how we came up with the list in bold above. I'll fwd to you!

Kamie  How is this coming along?

Brittany  I'll finish this up today! Somehow this got super buried in my workload!

Brittany  

https://docs.google.com/spreadsheets/d/1TG4yHoFFAN32zQFkyuOrHsSfaUda0ekYD9wGLexZsuc/edit#gid=1268738248 

so sorry for the delay on this!

Kamie thank you! please see notes: 
https://watch.screencastify.com/v/wbdl6z00Fvy5a5d0SUvj

We bolded the ones that are good. We didn't see any for the other conditions Nicol mentioned. Please let me know if the notes are clear.

Thank you! 

Ivonne  I went in and changed/retracted everything noted by Chris. I can go in and do general ad groups for each skin condition until I get a better template from Shane for the ad copy. Thanks so much for your notes and help on this!

Thanks Kamie ! Can you please add some general ad groups for the other skin conditions?

Kamie  Please let me know when you have had a chance to add some general ad groups for other skin conditions. Thank you!

Brittany Ivonne  I have added sections for Eczema, Psoriasis, Rosacea, Skin Cancer, Anti-aging, and General Dermatology. I added sections for Warts and Rashes but have not came up with the ad copy yet.

Brittany  this ad copy is ready for approval. 

Brittany Kamie thank you for your super hard work on this labyrinth of copy!

I'll be dropping here for Shane as soon as ready

Google Ads - Set up campaign - Mays Dermatology - maysdermatology.com - NR

Alyssa , as soon as lp ready

Nicol I would leave it up to you, but I would go over this with the client since it's not your average google ad campaign. Please copy and paste in a new sheet so client doesn't get all of our master google ad copy.

https://docs.google.com/spreadsheets/d/1TG4yHoFFAN32zQFkyuOrHsSfaUda0ekYD9wGLexZsuc/edit#gid=1268738248

P.S. Kamie  great work on this. Thank you! I know this was a challenging one! 

Nicol I updated the task notes with the URLs. Please place the ad copy in the task now so it is there when Hector is ready to reassign it to Shane. We are still finalizing the audit but I will assign Isaac to place GTM and for Hector to start the AD checklist.  I will tag you in that task as well so you know it is initiated. He will then reassign the AD Set-up tasks to Shane once he verifies the Ad Checklist is good to go.

Alyssa , thank you.
I see dermal fillers LP updated in the Google Ads task, but dermatology is still not there (LP: https://go.maysdermatology.com/) is this right?

Nicol https://go.maysdermatology.com/ is the correct URL for the Dermatology page. 

Just for your knowledge, when we make LPs like this, Isaac says we have to make one the main URL. We can't only have the URL with slugs on the end and since this client had such as extensive Dermatology page, we chose that one to be the "main" one. 

Kamie Ivonne
Dr. Mays brought up the Ad copy during the FDT today.

She wants more of the term "double board-certified" and "board-certified" in the copy. I explained that the ad copy has a character limit and that it also mixes and matches. But for example, the ad copy specifically for General Dermatology doesn't mention either. See:

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This is the link to the copy she has access to. I've made it accessible to you both.

Shane already has this copy and is ready with this copy here: Google Ads - Set up campaign - Mays Dermatology - maysdermatology.com - NR

It's very nit-picky and may not be possible to add board-certified to absolutely every ad copy combo. If it can be done for General Derm though, that will help. Thank you!

I will not be in office tomorrow, 8/8/23.  If possible and are done, can one of you please update the ad copy for Shane in the task noted above? Thank you very much. If not, I'll catch it 8/9

Kamie  Let me know if you can play around with this ad copy to fit those words in where you can. Thank you!

Nicol Brittany  I just went in and worked double board/board certified dermatologist into the headings for general dermatology. I highlighted those I changed to a light reddish color. 

Brittany  please pass this to Shane. 

Nicol  I don't have access to the link you shared

Brittany  I think I gave you access

Thank you team! sorry I didn't add you as well Brittany, I thought I'd be more direct to add only Kamie and Ivonne.

Hi Team, anything else need to happen for this task? 

Nicol  This new ad copy was approved and given to Shane right? Let me know if I can do anything to help