Medstar Creative Team

CoolSculpting Elite Videos

Assigned to
Elsa, Video Editor at Medstar Elsa
Notes
Hi Elsa, Video Editor at Medstar Elsa Can you make three different videos for me using the clips and captions below?

Video #1:



Please start at the 1:31 mark and go to the 1:44 mark. (Use captions:

Freeze Fat with CoolSculpting Elite.

the world's #1 non-surgical fat reduction treatment

target stubborn fat resistant to diet and exercise

Start again at the 1:45 mark and go to the 1:58 mark. (Use the captions of what she is saying until she says "manageable," then add a caption over the part with the machine that says: frozen fat cells are removed from the body for good

Start again at the 2:15 mark and go to the 2:38 mark. (Use captions of what she is saying during this part. Don't cut to the chair. If possible, cut to the next clip and have her voice carry over onto it as she finishes her sentence.)

Start again at the 4:40 mark and go to the 4:45 mark. (For this section, use the caption: Look and feel better than ever.)

Start again at the 5:05 mark and go to the 5:17 mark. (Use the captions of what she is saying during this part, ending with "feel my best."

Then you can do a fade to a solid background with the caption: Discover CoolSculpting Elite. Schedule a Consultation.

Video #2:



Start at the 1:15 mark and go to the 1:17 mark.

Start again at the 1:21 mark and go to the 1:30 mark.

Start again at the 1:46 mark and go to the 1:50 mark.

Start again at the 1:31 mark and go to the 1:38 mark.

Start again at the 3:50 mark and go to the 3:55 mark.

Start again at the 4:38 mark and go to the 4:44 mark.

Start again at the 4:53 mark and go to the 4:57 mark.

Start again at the 5:04 mark and go to the 5:10 mark.

Please use these captions for this video:

Freeze away stubborn fat with CoolSculpting Elite

the world's #1 non-surgical fat reduction treatment

say goodbye to stubborn fat bulges
that won't go away with diet & exercise

frozen fat cells are removed for good

non-invasively

with little to no downtime

quick, convenient treatments

long-lasting, natural-looking results

only at the best medspa

discover the benefits CoolSculpting Elite
Schedule a Consultation

Video #3



Start at the 1:22 mark and go to the 1:35 mark.

Start at the 1:39 mark where she says "I am a gym addict" and go to the 2:22 mark. 

Start again at the 1:33 mark and go to the 2:55 mark.

Start again at the 3:32 mark and go to the 3:37 mark after she says "super happy hearing that"

Start again at the 4:06 mark and go to the 4:24 mark.

Start again the the 4:43 mark and go to the 4:50 mark. (Ignore what she is saying here. Please place these captions: 

Discover CoolSculpting Elite
only at the best medspa

schedule a consultation today

for all of the other clips in this video, use the captions of what she is saying. 

Please let me know if you have any questions. This is three separate videos just to be clear. Thank you Elsa!

Comments & Events

Ivonne Ackerman, Medstar
Elsa, Video Editor at Medstar Elsa please see my notes: https://watch.screencastify.com/v/2MgpwJ6DODVek7gy6aYD


video #1,

please change to "it targets"

video #2

-delete "bulges"

- change "non-invasively" to "non-invasive"

-at the end, say "discover the benefits of CoolSculpting Elite"

video #3

I have these trouble areas and I didn't want anything that was invasive. 

It is kind of an art

they study your body

I also don't want to lose
 
Brittany Redding, Digital Marketing Manager at Medstar Brittany please verify that everything else is spelled correctly and in the same tense. 

These are high priority. Thank you!
Elsa, Video Editor at Medstar
Brittany Redding, Digital Marketing Manager at Medstar
Hi Elsa, Video Editor at Medstar Elsa Thank you so much. Please see my notes for each video:

Video #1: https://watch.screencastify.com/v/8YT1chcGKZNAp05Qux8H

Video #2: https://watch.screencastify.com/v/NcPhwiWGhPMxPxoSgbXN

Here are the correct captions for video #2. Edits are in red.

I've always wanted to try it, and I thought, "Why not?" because I have these trouble areas, and I didn't want anything that was invasive. (can you mute the "so" she says right after invasive and just start her voice again when she says the next line below?)

I am a gym addict, so the fact that the next day I can still go to the gym and go to work was a #1 reason for me.

It's kind of like an art that goes into it because they study your body and different sizes, where they should go.

As
much as I want to get the fat removed, I also don't want to remove my body shape. (You'll see in my video note to get rid of the section after this and start again below).

I was scared of about the pain. I thought it was gonna hurt so much...(everything after this is good grammar-wise until this next line below)

Look at the pictures from before you had the got any treatment (remove this comma) and then today.

and  So this will be before you had any CoolSculpting and then after two rounds.

There's actually a shape.

Video #3: https://watch.screencastify.com/v/RB0SAHgaQBcGqvOvmIH
Elsa, Video Editor at Medstar


Hello, Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany here are all of the revisions, regarding the second video we cannot pull the frame further down because the original footage doesn't really show any stomach, and the other clip with the captions I simply just zoomed it a little to show more of the belly. Let me know what you think.
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa Thank you so much. We are so close to being done with these! Please see my notes. Please pay close attention to the notes because one of the notes has been asked for three times now, and this is the second time for another one. (I know we give you lots of notes! Sorry!)

Notes: https://watch.screencastify.com/v/tYGbcLPFbLm9Z4Eg38WZ

Here is the caption I ask you to add to Video #2 in my video notes:
"advanced FDA-cleared fat-freezing technology"
Elsa, Video Editor at Medstar

Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne here are all of the revisions, I'm very sorry for all of the revise work on these videos and thank you for being patient with me.

regarding the video#3 from the previous revision I cannot access the screencastify link so I assumed all of the revisions are already included in the "correct captions for video #3*. Edits are in red." that you have noted, please kindly let me know if there's more that needs changing, thank you so much!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Elsa, Video Editor at Medstar Elsa Thank you so much for your work on these. The first two are perfect! I just need a few edits I decided on for the 3rd one:

See notes here: https://watch.screencastify.com/v/FQmaDn9jjoZTvDfZzAXg

I am also writing them here to be clear:

We want the video to start at the 17 second mark where the person is using the card to draw lines on her stomach, but instead of the current captions that are there about it being an art, we want the very first captions from the beginning of the video:

"I've always wanted to try it, and I thought, "Why not?" because I have these trouble areas, and I didn't want anything that was invasive."

Then you can continue the video on as is. This will cut out the parts where she is talking about art and the gym. Please let me know if you have any questions about this. I explain it in the video so you can see what I mean. 

At the end, don't linger on the after photo of her body. Let it stop sliding and then immediately cut to the beach. Cut out the part where she is laying out her towel and just start with her already laying in the sun. 

Thank you!
Ivonne Ackerman, Medstar thank u!
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa  I am still hearing the background music throughout the whole video. Is it because you are pulling the audio of her talking? If so, we can just use the original music that is on the video. 
Elsa, Video Editor at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  yes maybe I'll make a version without an added background music for us to see which one we prefer better
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne I will let you weigh in here. I guess because we pulled the audio for this whole video, Elsa can't remove the background music, but with the original music, not it sounds choppy and weird during transitions. Maybe we can pick a song similar to the original and play it over it?
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa  While we wait for Ivonne to weight in about the music, can you add the CoolSculpting Elite logo to the beginning of the 3rd video?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Elsa, Video Editor at Medstar Elsa these look great. Thanks! Brittany we weren't going to add the logo, on the call I mentioned: CoolSculpting Elite. I've always wanted to try it....

Also, Elsa, Video Editor at Medstar Elsa  wherever CS elite is mentioned can we do a duplicate video that has CoolSculpting (without the Elite). Thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Can you answer the question about the music?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  it can stay without the double music like it is.
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Thank you.

Elsa, Video Editor at Medstar Elsa Please just add CoolSculpting Elite (not the logo) at the beginning of the captions for video #3 and keep the music you chose originally.

and then make a duplicate of these videos with just CoolSculpting (without mentioning Elite) like Ivonne mentioned in her note above. Thank you!
Elsa, Video Editor at Medstar
Thank you for all the notes, I'll send the video asap
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa Thank you!

For the ones that have CoolSculpting, can you change the end slide to say CoolSculpting as well? They currently still say CoolSculpting Elite. 

Can you also start on another CoolSculpting Elite video using clips from this video:



Start at the 1:48 mark and go to 2:03 mark (mute her voice. we will place captions here)
 
Start again at 2:11 mark and go to the 2:30 mark. (We will be placing captions, but when she starts talking at the 2:27 mark in the blue robe, use the captions of what she is saying. Mute her voice during the rest of the clip.)

Start again at the 3:36 mark and go to the 3:43 mark (use the captions of what she is saying, ending with the word "abdomen")

Start again at the 3:53 mark and go to the 3:55 mark. (mute her voice in this section)

Start again at the 5:03 mark and go to the 5:07 mark. (mute her voice)

Start again at the 5:17 mark and go to the 5:21 mark. (mute her voice)

Start again at the 6:36 mark and go to the 6:42 mark. (mute her voice)

Please shorten the clips anywhere you see that they can be shortened. I trust your judgment with that.

Please use these captions:

Freeze away stubborn fat with CoolSculpting Elite

the world's #1 non-surgical fat reduction treatment

say goodbye to stubborn fat bulges
that won't go away with diet & exercise

frozen fat cells are removed for good

non-invasive

with little to no downtime

long-lasting, natural-looking results

only at the best medspa

discover the benefits CoolSculpting Elite
Schedule a Consultation
Ivonne Ackerman, Medstar nice!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  can you please check these? I think the new one has some grammar errors. Such as flanks. 
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Yes. thank you for the reminder. I already had this on my to-do for Monday morning. 
Brittany Redding, Digital Marketing Manager at Medstar
Hi Elsa, Video Editor at Medstar Elsa Thank you so much for your work on this.

First note, you missed this caption: frozen fat cells are removed for good

Please place it at the 10-second mark after the caption: 
say goodbye to stubborn fat bulges
that won't go away with diet & exercise

At the 28-second mark where she is filming herself, please correct the captions:

Change planches to flanks

At the end, when you are scrolling through the before and afters, can you let the final after image finish scrolling and be still on the screen for a moment before you cut to her walking?

Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa This is great! This is my fault, but at the very end, can you add the word "of" to this phrase?

Discover the Benefits of CoolSculpting Elite
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Do you want to give this last video a final once over?
Ivonne Ackerman, Medstar looks good!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.
Ivonne Ackerman, Medstar
Ivonne Ackerman re-opened this to-do.
Elsa, Video Editor at Medstar
Ivonne Ackerman, Medstar
Thank you so much Elsa, Video Editor at Medstar Elsa !

Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please check on the spelling and grammar of these?
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne I can't get your most recent Screencastify to load, however, I noticed at this section:


The girl gets cut off before she says, "what's coming next" so we may need to extend that clip a little.

I feel like we need a caption in this part:


This caption below doesn't quite stay on the screen long enough to read at a normal speed:


I don't see any grammatical errors
Elsa, Video Editor at Medstar
Ivonne Ackerman, Medstar
Elsa, Video Editor at Medstar Elsa these look great. than you!

Brittany Redding, Digital Marketing Manager at Medstar Brittany please replace the versions we have in dropbox and basecamp with these. 

Thank you!