Medstar Creative Team

GAFNEA WEBSITE

Assigned to
Zaib, Website Designer Zaib
Notes
Hi Zaib, Website Designer Zaib , please create these two pages Peptide Therapy and About US.  Again the Peptide Therapy is a simple page, not an elaborate one, I'll let you know the ones we need to put more design into.

PEPTIDE THERAPY

Everywhere you turn these days, you hear the word "peptide." Many are still in the dark about the science behind peptides and why nearly every cosmetic and supplement company is now tapping into this proven gem. Peptides are the biological "on/off "switches for all chemical reactions in every cell. A Peptide is a short-chain protein of amino acids (only 10 -12 amino acids long) like enzymes. Growth factors in enzymes are all peptides.

Although we offer many types of peptides for support, our most popular is our Ipamorelin\Sermorelin Blend. This combination releases the power of growth hormone naturally. As we age, our growth hormone releasing factor declines, leading to a decrease in pituitary growth hormone production. In addition, physical changes in our bodies can lead to a reduction in the production of supportive peptides and essential amino acids. Ipamorelin & Sermorelin are growth hormone-releasing peptides (GHRPs) that work synergistically to stimulate your body's natural growth hormone production. Their strength–building, anti-aging, & healing properties have made them a popular option for those looking to control body weight and build lean muscle. Ipamorelin & Sermorelin have been shown to help:

⭐️ build lean muscle and improve muscle strength
⭐️ increase muscle definition and density
⭐️ reduce body fat
⭐️ boost energy and vitality
⭐️ improve sexual function
⭐️ improve quality of sleep
⭐️ relieve chronic pain
⭐️ increase bone density
⭐️ promote joint and ligament repair
⭐️ smooth wrinkles and promote healthy skin

The blend maximizes your body's full potential by stimulating the release of your natural growth hormone to promote energy, stamina, strength, and vitality! It is truly a win-win solution to supporting the issues of getting older that we all dread. Though powerful enough to promote natural production, they produce no extreme spikes in cortisol or prolactin and no major spikes in hunger, unlike many popular peptide releasers. Combined with a healthy diet and regular exercise, this powerful blend can help combat the undesirable effects of aging and assist you in achieving and maintaining a more healthy, strong, and youthful physique.


Please create an ABOUT US page:

Jennifer Gafnea, CRNP

Jennifer is a resident of Bessemer, Alabama, and a graduate of the University of Alabama at Birmingham. She has been in the field of nursing since 2008 and began practicing medicine in 2013. Jennifer also holds a BS in political science with a minor in Spanish. Jennifer has a 21-year history of dance with a concentration in ballet, including teaching at the Master’s Academy of Fine Arts. Prior to medicine, Jennifer was certified as a fitness instructor through AFAA. With a nursing career that began in cardiology, she was well primed to transition to a primary care practitioner. In addition to family and geriatric medicine, Jennifer is trained and certified in aesthetics, and over the last decade, she has treated thousands of patients in and around Shelby County, Alabama. Patients now travel several hundred miles for her expertise in primary care and hormone replacement therapy. Because of her extensive background, she has been called upon as a legal nurse consultant specializing in wrongful death.

Jennifer has an extensive history of volunteer work over the last 25 years, including counseling for Sav-A-Life, acting as a court-appointed special advocate for children (CASA) through DHR, and providing rescue and outreach for sexually trafficked victims. Jennifer has recently created the Rachel C. Long Foundation for Mothers of Autistic Children. The foundation provides educational opportunities for caregivers of children with disabilities.
In her free time, Jennifer enjoys spending time with her boyfriend Jesse, her three children, Dylan, Savanna, and Farrah, her granddaughter Adaline Jane (aka AJ, aka Binky), her two dogs, one cat, and many ducks.

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Dijah Lautaha, Writer, Graphic Designer Dijah  Can you provide a blurb for the above section of the Gafnea homepage? I will find some testimonials. 
Zaib, Website Designer okay.
Dijah Lautaha, Writer, Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  When we last talked about this project I though they wanted to delete Restoreu?
Brittany Redding, Digital Marketing Manager at Medstar
Dijah Lautaha, Writer, Graphic Designer Dijah I think you are right. Let me double check. 
Ivonne Ackerman, Medstar
Hi Zaib, Website Designer Zaib can you please delete the Restoreu from the homepage?

Can you please include this material in the IV THERAPY page:

Please add the info on the second page of this of this pdf to Peptide Therapy


Can you please create these 5 pages below (this is unique content so I would like the pages to have a little more design work involved such as placing the machine (icon) on all of these pages. You can get an image of the machine here: https://www.cynosure.com/product/palomar-icon-aesthetic-system/

Stretch Mark Revision: https://docs.google.com/document/d/1Xs7VCH8dksQ3AIuy8yn4uWz7G5IaZReMvB9yu5Ix4Hc/edit?usp=sharing




Skin Revitalization/IPL: https://docs.google.com/document/d/1zBFqy1CV5RHpeyCPeOCulWrrArc_4wjz41Nl2NxEn4g/edit?usp=sharing

Potenza RF Microneedling 
https://docs.google.com/document/d/19wpgVsDR4QebrKdYeq3VXsKeoWCreLKnan1Y5nPto2c/edit?usp=sharing

Please link all of the pages to the homepage and finish the project by going through the checklist. Thank you!
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib how are you doing with these pages?

Can you please add all of the services to the menu and make sure they are all consistent with only the first letter capitalized?
Zaib, Website Designer Adding them now.
Zaib, Website Designer
Ivonne Ackerman, Medstar Ivonne  
what will be the url for this website pages ? we are a bit confused between city and state.
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib
/ipl-photofacial-alabaster-al
/potenza-microneedling-alabaster-al
/laser-hair-removal-alabaster-al
/laser-scar-removal-alabaster-al
/skin-tightening-alabaster-al
/stretch-mark-revision-alabaster-al

Can you also replace this pink background with the same background that is on the gravity forms?


Can you please make sure everything from the previous website is removed? 

This is the address, please add it to the footer:

300 1st Street North, Suite C
Alabaster, AL 35007

205.563.8151
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib here are final edits before I send this site to the audit team:

https://watch.screencastify.com/v/y0M5dgTSzVtClRw88qzA

Photo to use in the section of the Skin Tightening page I mention on the video:



Photo for Vaginal Rejuvantion


Photo for laser Scar Removal:




Can you please add this content to Vaginal Rejuvenation page:

VIVEVE 

Millions of women worldwide lack a non-invasive, non-surgical treatment for their stress urinary incontinence. Added to our suite of vaginal rejuvenation procedures is the clinically proven, non-invasive treatment for stress urinary incontinence known as VIVEVE. This internationally patented system incorporates Cryogen-cooled Monopolar Radiofrequency (CMRF) technology to uniformly provide an endovaginal treatment that is non-ablative. VIVEVE’s procedure is performed in approximately 45 minutes and requires no anesthesia to maintain patient comfort. Treatment features include a single session and zero downtime. Schedule your consultation to learn even more benefits of this revolutionary procedure.   


Can you create a page for Hormone Replacement Therapy with this content:



Slug: /hormone-replacement-therapy-alabaster-al

Meta Description: Customized hormone programs to increase testosterone in men and estrogen in women for optimal health.

Hormone Replacement Therapy 

Unbalanced hormones in women may cause an array of unpleasant symptoms. Non-menopausal, as well as menopausal women alike may suffer from an imbalance in hormones. Many women begin to feel the negative effects of hormone imbalances years before menopause. When hormones are not optimized, women often complain of:

Decreased focus
Decreased libido
Decreased muscle tone
Fatigue
Belly fat
Thinning hair
Skin dullness
Vaginal dryness
Sleep disturbance
Hot flashes
Painful intercourse

Our goal is to restore hormone levels to your reproductive years. By doing this, we strive to relieve the unwanted signs of aging. 

Using a combination of therapies based on individual labs, the benefits of HRT may include the following:

Improved Libido
Improve longevity
Increased motivation
Increased wakefulness
Cognitive enhancement


Testosterone Replacement Therapy 

Low testosterone levels put men at high risk for Cardiovascular disease, diabetes, and early death. Replacing testosterone may help better the odds. Several health conditions have been linked to low testosterone levels and become more common with age. These include depression, decreased libido, loss of bone and muscle mass, and metabolic syndrome. According to studies, metabolic syndrome is a cluster of risk factors that increases your chances of developing type 2 diabetes, heart disease, and stroke. 
Studies have shown that replacing testosterone can significantly reduce abdominal fat, lower your bad (LDL) cholesterol, and help raise your good (HDL) cholesterol.
Most men with erectile dysfunction have significantly low testosterone levels. These men often possess a high estrogen count, which is a female hormone. The goal with TRT is always to optimize free and total testosterone while maintaining a healthy level of estrogen.

What life-changing benefits can you expect with TRT?

Improves mood
Increased muscle mass
Increased libido
Reduced fat
Strengthens bones
Increased stamina
Help stabilize glucose
Increased energy
Improves cholesterol
Improves skin tone & elasticity
Improved sexual performance 

At Gafnea Health and Wellness, we work to customize a hormone program that fits your individual needs. Therapy includes a blend of medicines and nutraceuticals, as well as physical exams and necessary monitoring. 
Ivonne Ackerman, Medstar
Hi Zaib, Website Designer Zaib , thank u!

I thought we went over the alt text on photos and you could place them? We went over them on a call? Basically it's describing the photo?

Also can you please change links from being pink to being dark gold?
Zaib, Website Designer
Ivonne Ackerman, Medstar Ivonne  
Alt text has been added, also the above issue is resolved.
The checklist was also done from our end.
Ivonne Ackerman, Medstar perfect thank u!
Ivonne Ackerman, Medstar great work!
Ivonne Ackerman, Medstar loved it!
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding re-opened this to-do.
Brittany Redding, Digital Marketing Manager at Medstar
Hi Zaib, Website Designer Zaib We have some final edits for this site. Can you please make these your priority today? 

1. Can you please remove all but one of the before and after photos for the Potenza page that shows acne removal and add these photos:
2. Can you please change the from email of the gravity forms to contact.gafneahealthandwellness@gmail.com and the email that shows on the gravity forms to gafneahealthandwellness.com? Please make sure that all email notifications are sent to the from email.

3. Can you please update this phone number in the content of the Potenza page to 205-563-8151 and make sure it connects properly?

Zaib, Website Designer Zaib Can you please also add this photo to the Before and After section of the Stretchmark Revision page:

And this photo to the before and after section of the Laser Scar Removal page:

There is just written content for these two pages for the Before and After sections, so we will just features the single photo on each page. 

Let me know if you have any questions. Thank you!
Zaib, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  
We are doing it.
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Zaib, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  
The above changes are done.
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac  can you please check what Zaib is saying above regarding the email we want to send notifications to?
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib the photos below should not be in potenza page:



Can you please add the 1st photo above, centered, below this section "Stretch Mark Revision Before and After" shown here on this page: https://gafneahealthandwellness.com/stretch-mark-revision-alabaster-al/



Please add the 2nd photo, centered, below this section "Laser Scar Removal Before and After" on this page "https://gafneahealthandwellness.com/laser-scar-removal-alabaster-al/:

On the gravity forms the emails below should be added and we should make sure all lead notifications go to the contact.gafneahealthandwellness@gmail.com.

"from email" should be: contact.gafneahealthandwellness@gmail.com (which Isaac will check)
"to email" should be: gafneahealthandwellness@gmail.com


Also, please see this: https://watch.screencastify.com/v/xXVN9arik3sHBfNmVIod
Zaib, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  
The above changes are done.
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Zaib, Website Designer Zaib - Yes. It's recommended to use emails that are tied to the same domain as website but not a must required. If the client doesn't have them the gmail one will also work fine. We don't need to set up a separate smtp here.
Ivonne Ackerman, Medstar Thank u so much!
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib sorry for all of the back and forth! can you please change all gravity forms so that

"from email" should be: gafneahealthandwellness@gmail.com
"to email" should be: contact.gafneahealthandwellness@gmail.com 

Also please make these final edits:
Site Wide:

1. Make sure all photos are optimized (should be jpeg not png for best formatting)and compressed a few are quite large still. I noticed that some are as large as 3 MB. They should be under 1000 KB.

2. Make sure mobile-optimized hero images are placed. There are multiple cropping issues with the images on mobile specifically. 

Home page
1. Align the image(model) and the text to fill the space better. There is too much negative space in the middle. (Desktop version only)
Chemical Peel Page
1. Move the Book Now button down so it is not covering the models face on the mobile version.

HORMONE REPLACEMENT THERAPY <---Thank You---> Page
1. Create this as a confirmation page, currently looks like the landing page. 
Spa Services Page + Confirmation Page
1. Center the model on the mobile so both eyes are fully in the picture.
Weight Loss Program Confirmation Page
1. Image is missing on the mobile version 
Zaib, Website Designer
Ivonne Ackerman, Medstar Ivonne  
Please add this in the checklist doc:
Make sure all photos are optimized (should be jpeg not png for best formatting).
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib  added. thank you for asking for it. 
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib  please let me know when these edits are completed. Thank you!
Zaib, Website Designer
Zaib completed this to-do.
Zaib, Website Designer
Zaib re-opened this to-do.
Zaib, Website Designer
Ivonne Ackerman, Medstar Ivonne  
Apart from the Thank you page cache issue which sometimes comes up I mentioned above in the recording.
All the other above edits are done.
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib so it seems like they were tested 100 times. When creating them in the future can they be tested one time each and always write "test" in the name?

What's the thank you page cache issue?
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib can you please do these edits:


#1 The text on privacy policy still have different client name mentioned in it (The Radiance MD).

https://gafneahealthandwellness.com/privacy-policy/


#2 Please make the google map link on this page open in new tab.
https://gafneahealthandwellness.com/privacy-policy/

#3 The mobile menu is overlapping the logo.


#4 Why have we added a hidden duplicate form widget on the website for mobile? It's causing issues with the ajax form submission on mobile. Please delete it on all the pages

Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib thank you for your video. I'm clarifying the above. Please hold.
Ivonne Ackerman, Medstar
Zaib, Website Designer Zaib  
For the mobile menu, I am also not able to replicate it anymore. Looks good now.

For the gravity forms, I know the template was set up like that so the template was wrong. The desktop form would work fine on the mobile one. We only need to set up separate form for mobile version when the layout doesn't allow us to use the one we have for desktop.

For now you can delete the mobile one. Since the desktop one works for mobile. 

Thank you! 
Zaib, Website Designer
Ivonne Ackerman, Medstar Ivonne  
The Above changes are done.
Ivonne Ackerman, Medstar thank u so much!
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.