Medstar Creative Team

How to hire the perfect front desk person - medstar blog post

Assigned to
Kamie Allen, Content Manager Kamie A.
Due on
Notes
Kamie Allen, Content Manager Kamie can you please write this blog post for Medstar Media?

Elizabeth Ruffa Elizabeth since you are our front desk guru, can you please write a summary so Kamie can have it of what a front desk person should be like? 

Kamie, please include how it's important to have a sales background, good personality, and what can't be taught vs. what can be taught.


Comments & Events

Elizabeth Ruffa
Hi Kamie Allen, Content Manager Kamie - here's what I put together. Let me know what you think and if you want me to change anything or elaborate in any areas. I was going to be key bullet points but I tried to just highlight them within the content. Thanks


The front desk staff is where growth in productivity, revenue, and the business as a whole all start. Choosing the proper employee involves more than just selecting just anyone to answer phone calls. The front desk staff's friendliness, expertise, and efficiency are wonderful illustrations of how they can make a strong first impression on potential patients. When hiring front desk staff, there are a few important qualities you should look for because some attributes are natural and cannot be learned or educated; rather, they should be a part of the personality of the potential employee. 

The most important qualities of a front desk staff member is the capacity to maintain a positive attitude, communicate with confidence, and engage with potential patients in a pleasant and professional manner. 

Once you hire someone who has the natural qualities you are looking for, it is then time for educating your front desk personnel. Giving staff the knowledge and skills necessary to convert leads into potential clients is one of the main goals of front desk training.  Every treatment, including its purposes, uses, and potential integration into a particular treatment plan, must be known to all of the staff. When the staff is aware of all of the services and how they stack up against those of your competitors, the patient will feel engaged and that they are in the right place.

How the staff interacts with leads, asks questions, generates excitement, and engages with prospective clients is key in converting leads into potential patientws. It's a good idea to share personal experiences to generate interest in the treatment, spa, and personnel. The market for medical aesthetics is quite competitive, and consumers are much better informed and have access to a wide range of resources. Thus, convincing a potential patient to schedule a consultation with you depends on the staff's ability to speak with authority about the company, the medical professionals, and the products and treatments you offer above the competition.

The front desk staff should be trained to put potential patients at ease. The creation and application of automated processes such as automated text messages improve client convenience! Potential patients react positively to  convenience, prompt response, and expertise. Direct phone calls are another key way to convert a lead into a potential patient. Ensuring that patients will receive top-notch service is to set clear expectations, demonstrate a friendly, engaging tone, respond to pricing enquiries appropriately, encourage scheduling a consultation, highlight any special offers and financing options that could be available and build excitement around the treatment, spa, and staff.

Having the proper front desk staff, excellent follow up protocols, and training in place are going to help the overall customer acquisition of your business.



https://docs.google.com/document/d/1RhTQsQmb-GZCKP09fxIg-q0uVaY9-FwNJd0BK0VuhbM/edit?usp=sharing 
Kamie Allen, Content Manager
Elizabeth Ruffa Elizabeth  this is EXCELLENT info! Thank you so much!! I will write this up and have it posted to our Medstar page for October. Thanks!
Elizabeth Ruffa ❤️
Elizabeth Ruffa
Hey Kamie Allen, Content Manager Kamie  just wondering if this was completed? I'd love to read the end product :) 
Ivonne Ackerman, Medstar
Thanks for checking up on this Elizabeth Ruffa Elizabeth !

Kamie Allen, Content Manager Kamie  how is this coming along?
Alyssa Workman rescheduled this to-do
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Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.