Medstar Creative Team

Medstar Reviews Video

Assigned to
Elsa, Video Editor at Medstar Elsa Selena Vujatov, Medstar Selena V.
Notes
Hi Elsa, Video Editor at Medstar Elsa can you please create a video using these clips? This one is a little different so I am going to try to explain it as well as I can. Please let me know if something doesn't make sense. We are creating a video of clips from various client testimonials where they talk about how great Medstar Media is and what we have done for their business.

Can you do two different versions?

For the first one, when you introduce the doctors and their practice, can you make it look kind of like this video?
but use Medstar Media blue (#03A6E7) instead of the white color. I trust your creative judgment to make it look nice.

For the second version, can you make it look like this video, but use Medstar Media blue?



BELOW ARE THE VIDEO CLIPS AND CAPTIONS

Please start with this video:


Please start at the 7-second mark where she says "Chris has done and amazing... and go to to the 11-second mark, cutting after she says "business." Please start again at the 19-second mark where she says "with the help of Chris" and go to the end.

Please use this caption:

Sarah B. - Skinney Medspa
"20 million generated in CoolSculpting revenue with Medstar's help"

Then cut to this video:


Please start at the 34-second mark and go to the end, cutting right after she says "disappointed.

Place this caption:

Gina J. - Ritacca Cosmetic Surgery
"Wonderful to work with...You won't be disappointed"

Then cut to this video:


Start at the 21-second mark when he says "Chris and his team" and go to the 40-second mark.

Place this caption:

Dr. Lowney - Advanced Body Sculpting of New England
"Available 24/7... they even responded on Christmas."

Then cut to this video:


Please start at the 41-second mark when he says "We were fortunate enough to find Chris..." and go the the 49-second mark, cutting after he says "weeks."

Please use this caption:

Dr. Arnez - Sculptology

"Turned things around in a couple of weeks... leads went up drastically."

Thank you!

Ivonne Ackerman, Medstar Ivonne  

Comments & Events

Elsa, Video Editor at Medstar
I also suggest we put a Medstar logo here on the video? it might make it look more professional 
Ivonne Ackerman, Medstar
Elsa, Video Editor at Medstar Elsa and Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please both see my notes:
https://watch.screencastify.com/v/thieIbzGWRz4eKUM13qj

Elsa please finish this first version, but these will be these sizes:
1080x1350
1080x1920

Here are Medstar logos:

Brittany please see my video for second version and give Elsa the exact clips from each video she should include (I specify which parts of the first two videos).
Brittany Redding, Digital Marketing Manager at Medstar will task 2day
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa For the clips with this woman:



Can you update the spelling of her name? It's Gina J.

For the other "cheesy" video mentions in this video, she made for you:

https://watch.screencastify.com/v/thieIbzGWRz4eKUM13qj

She mentions using shorter clips and placing the captions bigger and on top of the faces of the people instead of at the bottom.

Please use the following clips and captions:

Start at the 19-second mark when she says, "with the help of Chris," and go to the 24-second mark.

Please use this caption:

Sarah B. - Skinney Medspa

"20 million generated in CoolSculpting revenue with Medstar's help"


For this next video, start at the 43-second mark where she says, "So, if you're looking," and go to the 48-second mark.


Please use this caption:

Gina J. - Ritacca Cosmetic Surgery
"Wonderful to work with...You won't be disappointed"

For this next video, please start at the 13-second mark where she says, "They are simply amazing," and go to the 23-second mark, ending when she says, "above and beyond."



Please use this caption:

Kimberly B. - Ember 28

“Amazing! They went above and beyond. Knowledgeable, professional, and transparent.”

For this next video, please start at the 2:59 mark, where she says, "He has helped us be competitive," and go to the 3:04 mark after she says, "CoolSculpting arena. Please start again at the 3:33 mark where she says, "I would like to say," and go to the 3:41 mark when she says, "data-driven"



Please use this caption:

Dr. Edelman - The New England Center for Body Sculpting

“Transparent and data-driven. Helped us compete with other CoolSculpting providers.”

For this next video, start at the 48-second mark when he says, "we just crossed," and go to the 59-second mark after he says, "the team at Medstar has done."



Please use this caption:

Dr. Moran - Dr. Renee Moran Medical Aesthetics

“We are breaking sales records, and it’s 100% because of Medstar.”

For this next video, please start at the 7-second mark where she says "without them" and go to the 16-second mark after she says "entire country"


Please use this caption:

Laura B. - Concierge Aesthetics & Plastic Surgery

"We are now the #1 provider of CoolSculpting, thanks to Medstar Media."

For this next video, please start at the 35-second mark where she says, "It's so exciting," and go to the 44-second mark after she says, "New Hampshire"



Please use this caption:

Cheryl B. - Pellé Medical Spa

"Because of Medstar Media, we are now the #1 CoolSculpting Provider."
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Let me know what you think
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Retagging you for your feedback on these. thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  re-tagging you
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Retagging you again
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I am only now returning to this project. Sorry for the delay!
Ivonne Ackerman, Medstar
Hi Elsa, Video Editor at Medstar Elsa meet Selena Vujatov, Medstar Selena  our lead designer. Selena can you please guide Elsa into how to edit this video? Thank you both!
Selena Vujatov, Medstar
Hi Elsa, Video Editor at Medstar Elsa nice to meet you! You have a beautiful name.

My tip is to add subtitles. Not just a few words but the full subtitles. That will make a huge difference.
I read some statistics about how many people use phones and social media in general with sound off. It's more than 90%.  With subtitles (captions), they will watch the video even if they have sound off and the video will look better.
The font should be easy to read: bold and big. You can also highlight some words with different colors. 
Examples:
https://www.instagram.com/reel/CwK5svAgm85/
https://www.instagram.com/reel/CxfhuBVOp5E/
https://www.instagram.com/reel/CxEBzaGMR6C/
https://www.instagram.com/reel/CxVR5caKWvN/
https://www.instagram.com/p/CxF2arppiII/

Also, I would add some sort of introduction (first frame) with the title e.g. WHY OUR CLIENTS LOVE US or WHAT OUR CLIENTS SAY ABOUT US, etc... so that the viewers understand that this is a video testimonial.  
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa Here are more videos:

"Triple the amount of leads in 3 months. Cannot recommend them enough."
Hair Transplant Surgeon, Dr. Cesar

"Best in the Business"
Plastic Surgeon, Dr. Michael Fiorillo
"70%  to 80% increase in revenue. They are rockstars!"
Hartley Health & Wellness
Elsa, Video Editor at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  The first and the third video is 2minutes long, should I use the entire footage?
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa No, for the first video of Dr. Cesar, please start at the 1:25 mark and go to the 1:36 mark when he says "tripled the leads"

and the caption can say: "Triple the amount of leads in 3 months. Cannot recommend them enough."

For the 3rd video, start at the 1:06 mark when he says "We can honestly say" and go to the 1:27 when he says "revenue" and use this caption:

"70% to 80% increase in revenue. They are rockstars!"
Ivonne Ackerman, Medstar
Elsa, Video Editor at Medstar Elsa can you please see notes: 
https://watch.screencastify.com/v/WDDtfAr04QC69N1Lylpv

have the first slide just say in Bold Black Letters:

What our clients say about us...

This should come up all at the same time. It should pop in. not letter by letter. 

Please have the background be white without the black at the bottom. 


I texted Chris

And the TOP 1% of 

Chris Zelig 

Medstar Media

40% to 50%

Increase in 
Ivonne Ackerman, Medstar
Elsa, Video Editor at Medstar Elsa please delete the blue bar at the bottom. Please delete the logo at the top and instead write in bold the text below so that it stays throughout the video:
Medstar will get you more patients

Please delete the first slide that says: what our clients say

Start the video with the first testimonial. 

See more notes: https://watch.screencastify.com/v/2eOz7QhHJJo1RhIpwFfd

Delete this testimonial:
For the text below can you change it to:
Hey so Dr. Fiorillo here
Nicki, Project Manager
Moved to ClickUp
Nicki, Project Manager
Nicki completed this to-do.