Medstar Creative Team

Mindful Weightloss Semaglutide Ad

Assigned to
Elsa, Video Editor at Medstar Elsa
Notes
Hi Elsa, Video Editor at Medstar Elsa Can you please create a video with the following clips and captions?

Start at the beginning of the video and go to the :02 second mark. (Caption: Semaglutide Weight Loss Injections)

Start again at the 56-second mark and go to the 59-second mark. (Caption: get rid of stubborn fat)

Start again at the 1:17 mark and go to the 1:20 mark. (Caption: resistant to diet and exercise)

Start again at the :22 mark and go to the :24 mark. (Caption: customized treatment plans)

Start again at the :27 mark and go to the :34 mark.

(Caption:
once-weekly injections

help you lose weight and keep it off)

Start again at 1:46 and go to 1:51 (stop dieting. start a lifestyle change)

Start at the 1:59 mark and go to the 2:02 mark. (Caption: look and feel better than ever)
Start at the 2:05 mark and go to the 2:06 mark. (experience Mindful Weight Loss today)


Comments & Events

Elsa, Video Editor at Medstar
Hello, Brittany Redding, Digital Marketing Manager at Medstar Brittany  I suggest we don't use the first 5 second mark of the video because it contains a watermark saying "MINDFUL WEIGHT LOSS with Vivek Gupta, MD MPH"
Elsa, Video Editor at Medstar
Hi, Brittany Redding, Digital Marketing Manager at Medstar Brittany  I'm sorry but somehow I cannot access the link that you sent
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Do you think this is enough or do you think we should do another version of this video with the doctor talking (shots of him talking and having his voice play over the other shots)
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  let's do another video. Good idea! Please direct it. 
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa Can you please make a second version of this video using the clips below:

Start at the 45-second mark and go to the 48-second mark. 

Start again at the 4-second mark and go to the 6-second mark.

For these first two clips, please place the first 6-seconds of dialogue over them where the doctor is saying, "Most people don't know that, in America, 70% of us struggle with weight loss. Skip the next part where he talks about his struggle and start the dialogue again when he says "My name is Dr. Vivek Gupta..."

At this point, cut to the doctor finishing this sentence at the 15-second mark and go to the 35-second mark, cutting right before it fades to the next shot. Ending when he says "mindfulness." 

Before he finishes saying "mindfulness" the shot fade to another one, but instead of that shot, can you overlap the word over the shot starting at 1:55 mark and go to the 1:58 mark.

Start again at the 1:14 mark and go to the 1:29 mark, using the dialogue that is in that section. 

Start again at the 1:59 mark and go to the 2:12 mark, using the same dialogue that is in that section.

Fade to a white background with the logo and "Schedule a Consultation Today"
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa This is perfect! Here is the logo for the end:


Please add the captions of what he is saying. I have typed them out for you below to make it easy:

Most people don't know that in America, 70% of us struggle with weight loss. 
My name is Dr. Vivek Gupta, a board-certified internal medicine and obesity medicine physician.
I help people who struggle with weight achieve their weight loss goals.
99% of our patients lose weight.
Mindful Weight Loss is a concierge practice that combines evidence-based medicine with coaching, therapy, and mindfulness.
So many of my patients have done everything. They've done all the diets, all the other fad things that come out. Then, they are eating nothing, and they still struggle with this.
It doesn't have to be no pain, no gain.
Our philosophy is work smarter, not harder, using a compassionate approach.
The desired result is a lifestyle change. 
If we decide to stop the medication, we can continue maintaining our weight loss goals.
If you're ready to begin mindful weight loss, reach out to us today to start your journey.
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa Thank you!

Can you please add the offer at the top at the very beginning?

Semaglutide for Weight Loss
$50 OFF
The First Month
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa  Perfect! Please make the other size
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.
Ivonne Ackerman, Medstar
Ivonne Ackerman re-opened this to-do.
Hannah, Client Success Manager at Medstar
Hi  Elsa, Video Editor at Medstar Elsa  - Can you please edit these videos to say Weight Loss Injections instead of Semaglutide? 
Ivonne Ackerman, Medstar
Elsa, Video Editor at Medstar Elsa  can you please change "Weight Loss" to "Weight Loss Injections"
Hannah, Client Success Manager at Medstar
Elsa, Video Editor at Medstar Elsa  Thank you!
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.
Hannah, Client Success Manager at Medstar
Hannah re-opened this to-do.
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.
Hannah, Client Success Manager at Medstar
Hannah re-opened this to-do.
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.
Nicol Razon, Medstar
Hannah, Client Success Manager at Medstar Hannah maybe it's just me, or my computer speakers, but the narration ad's audio seems off to me. The music in the background is very distracting and would make me want to stop viewing this ad immediately. It either needs to be edited down for volume to not compete with the narration or, changed to something that is less immediately dynamic.

here are examples of narration + music that works

https://www.youtube.com/watch?v=OSVA1FIQDOQ - skip to :05
https://www.youtube.com/watch?v=xipiotOLGDY

They both share a swelling background instrumental that resembles strings, but still convey a different tone (one emotional, the other uplifting).

Neither introduces additional "instruments" until the narration has been established, in order for the ear to adjust to the voice as the overriding sound element before changes in background music dynamics are introduced. 

I am happy to edit this if needed or have a zoom with Elsa, if she is open to that. It's been a long time since I edited film and sound. My experience is on Adobe Premier and Final Cut Pro and on versions that are likely obsolete. Still, I am happy to support in this.
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding re-opened this to-do.
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol Thank you. You are right.

Hi Elsa, Video Editor at Medstar Elsa  I know the original video has music and it may have sounded weird with the cuts. Is that why you added an extra layer of music? Can you see how it sounds without the added music? And if it sounds bad, please choose music that is less distracting. 
Brittany Redding, Digital Marketing Manager at Medstar
Elsa, Video Editor at Medstar Elsa Can you lower the volume on the added music a little more on the last one that you provided?
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  What do you think?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Elsa, Video Editor at Medstar Elsa this is good! Elsa, please make other size as soon as you can. thanks!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please get these to Nicol.
Brittany Redding, Digital Marketing Manager at Medstar Done!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.