Medstar HQ

Company-wide announcements and stuff everyone needs to know.

BTL EMSCULPT MEETING

10/18/2019 -
Erika, John VP for marketing. Big on not overselling. One of the World's Top Emsculpt Provider.

Emsella. Has a landing page. Newsletters want three for EmSella - $2000 - landing page, and two email blasts. $5250 worth of ad spend. Teamed up Friend Media. Do in office video reels.

Website Development - EmSculpt Landing Page
I need to put in three months.

$5000 start point. $1000 in pure ad spend.

How to determine. After the deal has been funded then they will reach out. Pending transaction.
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Currently, have three preferred vendors. They will refer out to PPC.
Erika Sheyn - used to call Skinney

BTL Enticement Package
Step 1. Landing page, 2 emails blasts, social media advertising,
Step 2. Event (Friend Media), Take Vids and put on office
Step 3. External marketing

They turn around landing page.

We sell a device they have a marketing budget. They have all of the six months.

Give all 30K to the preferred provider.

Big push for the name. At least 500.

Incredible marketing _ started off with the first 5k - then they teamed up with reach local.

She has 8 people on her team. 50% - 60% percent. They deliver a check.

When you are a preferred vendor gets paid. Introduce who they will think.

Midwest like to use lifted logic. 

She is going to send me an enticement plan.

Won't reimburse for SEO, consulting will cover optimized.

Mix and match programs. They can pay for six months.

Don't oversell client on the initial call. After six months, they can become your client.

Currently, have four vendors Incredible Marketing (cali), Lifted Logic (midwest), Demand Boost, Bell Media (south east)


Comments & Events

Chris Zelig, Medstar
Curious as what we can do? Is 18 the max spend

Set Up Fee $1500 LP, $1500 MKT SET UP, $1500 Tools = $4500 
Monthly = $1500 x 3 = $4500 
Total $9000 our fees

Marketing fees FB + = $3000 x 3 = $9000

Total = $18,000

SET UP SERVICES $4000
  • Custom landing page
  • Custom autoresponder (Drip), Cross Sales Autoresponder, Event Autoresponder 
  • Custom Facebook, Instagram, etc ads. 
  • Custom graphics for Youtube, Facebook, etc. 
  • Communication tools - lead funnel's 
  • Google ads buildout 
  • Facebook and Instagram build-out
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Monthly management $1500 
Media: Targeted Marketing, Google Facebook, Instagram Youtube, which may include. 
A) Standard =  3000  (media fee 1500 + 1500 management )
B) Enhanced = 3500 (media fee 1500 + 2000 management )
B) Extreme = $4000 (media fee 1500 + 2500 management )

Chris Zelig, Medstar
option_ if they want to continue to extra three months. put together a package of what the services would look like. 
Chris Zelig, Medstar
Melissa Zelig, Medstar Melissa  
Chris Zelig, Medstar
Melissa Zelig, Medstar Melissa - we need to get the content ready for this asap whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - we need to find a good graphic designer who can use Adobe Illustrator so it is high quality for print. Here is a sample you can add to upwork
Chris Zelig, Medstar
Melissa Zelig, Medstar Melissa  - fyi this flyer should be directed at emsculpting not all of their products just emsculpt
Melissa Zelig, Medstar
Okay. I am working on it now
Chris Zelig, Medstar
thx sis
Chris Zelig, Medstar
Erika, going to send other docs. 
Update - Spoke with ERIKA. 
Demand Boost - 
Incredible Marketing - Partner Goodway Group
Bell Media.
Alabama.