Allergan Meeting

How to address the different Co-Op Levels
Black Friday Email
Landing Page Optimization
Utilization Report
Google Conversion Tracking on Skinney - Sante vs US
Facebook Ads - Only run ads that direct the visitors to the providers website.
Website Speed Test: https://gtmetrix.com/ - The provider's page needs to load in under 4.5 seconds. A fast website hosting provider will typically do the trick. We use WpEngine.com for Wordpress sites.
Keyword Research to determine local ranking : https://neilpatel.com/ubersuggest/

1. Determine the provider's visibility to consumers. Where to they rank Organically on Google, The Review/Map sites? If they are not on the top of the first page their only option is to run paid ads. https://neilpatel.com/ubersuggest/

2. Website optimization: paid campaigns perform better when the website is optimized to generate leads. Optimized website load fast (test load time here:  https://gtmetrix.com/  ) and make it easy for the consumer to learn and contact the provider.

Paid Ads - Spend the majority