Unfortunately consumers are shaping their body in the wrong way right now. But the slow season is almost over. According to Google trends, consumer demand spikes after the holidays. Higher demand will drive down the cost per lead, making it easier for you to acquire patients. We will continue to do everything we can to secure you quality leads at the lowest cost possible. Don't be discouraged, soon you'll be freezing off the fat that your patients have gained these last few months. 

Attached is your report, below is a summary of the report and below that, you will find an explanation of the strategy we use to help bring in customers. 

How's this

Melissa , nice! 
Here's one using a few of your words combined with ours in the meeting.

Congratulations! We have finally made it through one of the roughest parts of the season for our industry. During this time of the year, consumers end up gaining weight instead of losing it; and shaping their bodies the wrong way. 

As as result, searches and clicks for your services have been rather lower than normal. While the demand and search for aesthetics & body contouring dwindles for a few more weeks, it will all start to change after the new year. Google trends has shown us that this is when the demands will spike once again. Our Ads team has prepared a summary to better explain those changes in your report. In addition, there's also a strategy we implement to bring in new clients for you via Alpha/Beta campaigns and other means. For more information on the strategic approach, please read more below. 

We thank you for your patronage and hope you enjoy the wonderful holidays ahead. 

PRP Section - 
===
Hi team!
Google has recently taken a strong stance and enacted a new policy against PRP content or wording in Google ads. In turn, they are  changing advertising on what they're calling "Speculative and Experimental Medical Treatment." That means any of your ads run a risk of being disapproved simply because you have PRP content on your website. 
Based on this, we have had to adjust our strategy and make some changes. We are also trying other ways to resolve this issue for you ensuring the best possible outcomes. 
You can read more about Google's PRP policy changes here.

Great work, lets shorten up the prp. We have already told most people about it. Lets also phrase it in a way that says this has slowed down the ad campaigns but were working on resolving it. We need to make sure we do not send this to people who do not have PRP issues, like clients like Eternal Medical Spa and a few others that should be listed on the sheet. Also add link. I will combine your two emails. And then finalize this so we can send to J and Kristabel 

Hello,

How are you? Happy Holidays. We are very fortunate to work with you.

Unfortunately, consumers are shaping their body in the wrong way right now. But the slow season is almost over. According to Google trends, consumer demand spikes after the holidays. Higher demand will drive down the cost per lead, making it easier for you to acquire patients. We will continue to do everything we can to secure your quality leads at the lowest cost possible. Don't be discouraged, soon you'll be removing the fat that your patients have gained these last few months.

Google's issue with PRP has negatively affected the majority of our provider's ad campaigns during November.  We are doing what we can but Google has made it clear. If you have PRP, Stem Cells, etc. listed on your site you cannot use their service to promote any of their products. See the policy below:

https://support.google.com/adspolicy/answer/9396731?hl=en

Attached is your report, below is a summary of the report and below that, you will find an explanation of the strategy we use to help bring in customers. 

Nov. Ad Campaign Metrics

Google Summary Numbers

Facebook Summary Numbers

Marketing Strategy Details

Alpha/ Beta Campaigns, What’s the Difference

An Alpha campaign is built to exclusively target users that match a profile of someone most likely to be interested in, and most importantly pay for, the service being advertised.  Alpha campaign profiles are determined through extensive market research, past performance, and proprietary data exclusive to MedStarMedia. The profile will be based on demographics such as age, gender, and income. But it will also take into account behavioral traits, such as someone who frequently visits salons or had a recent relevant life event. Alpha campaigns are a little bit less restrictive with the specificity of the keywords in the campaign. This is because when we know the user is highly valuable, we want to have broader ways to reach them. 

A Beta campaign is built to target users that we may not have a complete profile on. While our profiling tools are quite robust, it is exceptionally difficult to know everything about every user. For instance, we may know their income but not gender.  Even if we know a little bit less about a user, when they are actively searching for the service we want to serve them timely advertising. Beta campaigns are more restrictive on the specificity of the keywords in the campaign. If we don’t know exactly who the user is, we want to know exactly what they’re searching for. 

Leads are amazing! We put tracking measures in place to accurately record as many leads as possible and attribute them back to every penny spent on advertising. However, even the best lead tracking will have gaps. User behavior, especially in an online setting is unpredictable at best. The path a patient will actually take to reach your office and pay for a service may be something that we cannot track. 

We also want to be aware that not all leads are created equal. A user that only makes minimum wage who fills out a lead form has very little value to your business. If we relied on “leads” as the only success event it may lead to poor decision making. At MedStar Media we take a hybrid approach to maximizing your advertising dollars.

The Alpha/Beta structure gives us the best of both worlds. We’re able to target the best possible customers for your business (Alpha) but also able to deploy machine learning bidding strategies to efficiently spend budgets (beta). 

Have a great day. 

Medstar Team

Chris  
I dont like the opening. says were fortunate, but their unfortunate

Can we change?

Happy Holidays. How are you?

We won't sugar coat it. It's been a tough month.

Then conclude at the end
We really appreciate your business and feel fortunate to work with you. 
Have a great day

Why not change the opening to this:

Congratulations! We have finally made it through one of the roughest parts of the season for our industry. During this time of the year, consumers end up gaining weight instead of losing it; and shaping their bodies the wrong way. 

Great points. Hector  - instruct Kristabel to add the email below. 

Hello.  How are you?

As you know, consumers are shaping their body in the wrong way right now. But the slow season is almost over. According to Google trends, consumer demand spikes after the holidays. Higher demand will drive down the cost per lead, making it easier for you to acquire patients. We will continue to do everything we can to secure your quality leads at the lowest cost possible. Don't be discouraged, soon you'll be removing the fat that your patients have gained these last few months.

Google's issue with PRP has negatively affected the majority of our provider's ad campaigns during November.  We are doing what we can but Google has made it clear. If you have PRP, Stem Cells, etc. listed on your site you cannot use their service to promote any of their products. See the policy below:

https://support.google.com/adspolicy/answer/9396731?hl=en

Attached is your report, below is a summary of the report and below that, you will find an explanation of the strategy we use to help bring in customers. 

Nov. Ad Campaign Metrics

Google Summary Numbers

Facebook Summary Numbers

Marketing Strategy Details

Alpha/ Beta Campaigns, What’s the Difference

An Alpha campaign is built to exclusively target users that match a profile of someone most likely to be interested in, and most importantly pay for, the service being advertised.  Alpha campaign profiles are determined through extensive market research, past performance, and proprietary data exclusive to MedStarMedia. The profile will be based on demographics such as age, gender, and income. But it will also take into account behavioral traits, such as someone who frequently visits salons or had a recent relevant life event. Alpha campaigns are a little bit less restrictive with the specificity of the keywords in the campaign. This is because when we know the user is highly valuable, we want to have broader ways to reach them. 

A Beta campaign is built to target users that we may not have a complete profile on. While our profiling tools are quite robust, it is exceptionally difficult to know everything about every user. For instance, we may know their income but not gender.  Even if we know a little bit less about a user, when they are actively searching for the service we want to serve them timely advertising. Beta campaigns are more restrictive on the specificity of the keywords in the campaign. If we don’t know exactly who the user is, we want to know exactly what they’re searching for. 

Leads are amazing! We put tracking measures in place to accurately record as many leads as possible and attribute them back to every penny spent on advertising. However, even the best lead tracking will have gaps. User behavior, especially in an online setting is unpredictable at best. The path a patient will actually take to reach your office and pay for a service may be something that we cannot track. 

We also want to be aware that not all leads are created equal. A user that only makes minimum wage who fills out a lead form has very little value to your business. If we relied on “leads” as the only success event it may lead to poor decision making. At MedStar Media we take a hybrid approach to maximizing your advertising dollars.

The Alpha/Beta structure gives us the best of both worlds. We’re able to target the best possible customers for your business (Alpha) but also able to deploy machine learning bidding strategies to efficiently spend budgets (beta). 

Have a great day. 

Medstar Team