Medstar Team

๐Ÿ“ˆ Ad & Website Audit 10/15/2023 - 10/21/2023

Google ads account verification status

No accounts verified this week. 


Issues I found - Urgent -

TMB Medical - Client ads still paused due to verification. They refuse to respond to emails, texts. Calls. Escalate with Chris.
Rejuve Plastic Surgery - ads down again on Google. Balance of $3K plus so it looks like it will be a while before we can fix it.


Clients with Low Conversions/Leads (Google 7days) 10/15 - 10/21

Bloom Health  - Google 0 / Previous 0 - Conversion tracking broken due to LPs being changed. I also found some issues with pop ups. Shane already knows, so does team. ADS ARE STILL OFF!!
Dr. Mark X Lowney - Google 0 / Previous 0 - No spending. Account is not spending money, only  $38 last seven days. Notified Shane, Chris. Already task about this issue, others. 
Coastal Carolina Internal Medicine - Google 0 / Previous 0 - Did a pop up test on https://go.ccimpa.com/emsella-jacksonville-nc/ did not show on the sheet. Also GTM fire did not work. I let Shane know and Isaac. Will keep looking into it. 
Stam Eye Care and Associates  - Google 0 / Previous 7 - Almost 7 days without a lead on the sheet. Assigned to Shane to look into why conversions keep dropping. Shane says the other campaign is taking away all of the keywords.  *** Shane says there's nothing he can do since this client is running a smart campaign. 
Genesis Health & Wellness -  Google 1 / Previous 0 - Weekly client on list. Improvement. 
Mi Bella Aesthetics - Google 1 / Previous 0 - Weekly client on list. Improvement.
Body Morph MD - Google 1 / Previous 3 - Campaigns seem to have picked up again. I am seeing conversions tick up now. 
The Cocar  - Google 1 / Previous 5 - Seeing that impressions, clicks have dropped somewhat. Still not seeing any areas in red on Shane's sheet. Seems to be pattern with this client. One week good, one goes down. 
Riverside Medical -  Google 2 / Previous 1 - Weekly client on list. Improvement. Had to be moved to CPA. Looks to be improving. 
Admire Aesthetics - Google 2 / Previous 5 - Cost per conversion is a bit high. Already on Shane's radar. We are monitoring it. 
Blue Water Spa - Google 3 / Previous 0 - Nice improvement from last week. 
Hawaii Aesthetics - Google 3 / Previous 0 - Nice improvement from last week. 
Seaside Skin Care - Google 3 / Previous 2 - Weekly client on list. Improvement.


Clients with Low Conversions/Leads (Google 14days) 10/08 - 10/21

Bloom Health - Google 0  - Issue with LPs, pop ups. Notified Isaac about it. Fixing it. 
Dr. Mark X Lowney  - Google 0 - Nightmare client. No matter what we try, no improvement. 
Coastal Carolina Internal Medicine - Google 0 - I am already looking into this. I have Isaac and Shane on it as well. 
Genesis Health & Wellness - Google 1 - This client is always on the list due to location and budget. 
Mi Bella Aesthetics - Google 1  - This client is always on the list due to location and budget. 
Hawaii Aesthetics - Google 3 - This client is always on the list due to location and budget. 
Riverside Medical - Google 3 - Client had to be moved to CPA. We are working on this.

Clients with Low Conversions/Leads (Meta 7days) 10/15 - 10/21

Admire Aesthetics - Meta 0 / Previous 0 - This account was restricted. Just got lifted.
Tersa Oral and Facial Surgery - Meta 0 / Previous 1 - These ads just started on the 17th. 
Always Beautiful - Meta 0 / Previous 2 - Not seeing anything off. 
Spitale Laser Spa Salon - Meta 1 / Previous 3 -  Add account restricted. $50.00 spending limit.
Mi Bella Aesthetics - Meta 2 / Previous -- This campaign started last week.
Cliffside Skin & Laser - Meta 2 / Previous 1 - This is actually an improvement. 
Docere - Meta 3 / Previous 5 - Looks like seasonal drop. Not noticing anything off. 
Willow Aesthetics - Meta 3 / Previous 5 - We had some issues with account restriction. Taking some time to level off. 
Prime Care - Meta 3 / Previous 9 - I will task out to Shane to see if there's anything he sees causing the drop. 

Clients with Low Conversions/Leads (Meta 14days) 10/08 - 10/21

Admire Aesthetics - Meta 0 - This account was restricted.
Tersa Oral and Facial Surgery - Meta 1 - Ads just started. 
Always Beautiful - Meta 2 - Not seeing anything off. 
Cliffside Skin & Laser - Meta 3  - The budget is only $250 a month. Performance is going to be all over the place. 


Comments & Events

Hector Mota, Operations Manager at Medstar
Blue Water Spa - Client appears to be making changes to the Google ads campaigns.
Coastal Carolina - nonstop conversion tracking problems on this account. Shane moved them to target impression share. The two services they run don't perform well for most of our accounts.