📈 Ad & Website Audit - 12/03/2023 - 12/09/2023
Issues I found - Urgent -
Optimum ABQ - They removed our access to their Facebook account. Shane nor we can access the campaigns. I notified Chris. ** Chris says he has not talked to them.
Clients or Things Worth Mentioning -
**** Seems most Clients running Coolsculpting on Google are experiencing a drop in conversions this week. Perhaps due to the Holidays?
Clients with Low Conversions/Leads (Google 7days) 12/03 - 12/09
Dr. Mark X Lowney - Google 0 / Previous 0 - Nothing we can do about this client. At least of being on the list each week. Can we move to Facebook?????
Genesis Health & Wellness - Google 0 / Previous 1 - Campaign is not spending much. But this is because of the area they are in.
The Cocar - Google 0 / Previous 6 - Not seeing anything on the leadsheet, since leads are still coming in. I will have Shane check it out. Created task for us.
Coastal Carolina Internal Med - Google 0 / Previous 6 - Seeing only $11.00 spent this past week. Had similar issue a few weeks back. Notified Shane again to see what he says.
Bay Aesthetics - Google 1 / Previous 1
Tersa Oral and Facial Surgery - Google 1 / Previous 3 - Campaign looks fine. Client is running Cynoglow so the searches fluctuate. This will likely be a 1 to 3 campaign. **** Meaning one week 3 conversions, next week 1, and then back again.
Hartley Health & Wellness -Google 1 / Previous 5 - Leads seemed to drop for a few days, but picked up again. Last 7 days, 4 conversions. Last 14 days, 9. We should see uptick next week.
Ranch & Coast - Google 2 / Previous 2 - Performance same as last week. Nothing out of place.
Riverside Medical -Google 2 / Previous 7 - Last 14 days actually shows a plus +2 improvement. Still, this happened a few weeks ago and Shane moved campaign to CPA. I will follow up with him now.
Dan Landmann MD LLC - Google 3 / Previous 2 - This is an improvement from last week so we are good.
South Shore Smiles - Google 3 / Previous 3 - Same results as last week so we are okay.
Spitale Laser Spa Salon - Google 3 / Previous 5 - Last 7 days only shows 1 minus conversion difference. Activity seems to drop in the leadsheet though.
KP Aesthetics - Google 3 / Previous 12 - Not what I am seeing last 14 days. Conversions up by 7. Last 7 days shows a different story though. Nonetheless, I will bring it up with Shane to see.
Clients with Low Conversions/Leads (Google 14days) 11/26- 12/09
Dr. Mark X Lowney - Google 0 - We are aware of the issues with this client. We bring it up each week during the meeting.
Genesis Health & Wellness - Google 1 - Location and area. And we always see this client on the sheet.
Bay Aesthetics - Google 2 - Targeting was expanded. Client is in the middle of nowhere.
Clients with Low Conversions/Leads (Meta 7days) 12/03 - 12/09
Always Beautiful - Meta 0 / Previous 1
TMB Medical - Meta 0 / Previous 7 (ADS PAUSED) - No longer a client.
Derma Gallery - Meta 0 / Previous 26 (ADS PAUSED) -
Cliffside Skin & Laser - Meta 1 / Previous 0 - Improvement.
The Cocar - Meta 1 / Previous 3
Langer Family Medicine - Meta 2 / Previous 3
Tersa Oral and Facial Surgery - Meta 2 / Previous 4
Sculp'd - Meta 2 / Previous 8
Ranch & Coast - Meta 3 / Previous 1
KP Aesthetics - Meta 3 / Previous 2
Genesis Health & Wellness - Meta 3 / Previous 7