📈 Ad & Website Audit - 3/25/2024 - 03/31/2024
==============Google Ads Audit - 4/01/24 =========
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Spitale Laser - MS | search | coolsculpting campaign is $1,348.56 cost per conversion. Only 1 last 14 days. Notified Shane.
Riverside Medical - Watch the performance - MS | search | coolsculpting - $804.62 cost per lead, last 7 days. But it drops to $351 last seven; still high. Shane already knows. He was going to expand radius. Following up to see if he did.
344 Beauty Bar - MS | search | emsculpt neo still high. Now at $447.96 per lead for the last 14 days. Following up Shane since he did not respond last week.
The Daniels Group - MS | search | hair restoration - High cost per lead last 14 days - $375.63. Last 7 days show no improvement. Going up. I tasked out to Shane.
Surface Medical - Delle Chiaie - MS | search | dccm academy - Cost per lead has gone up significantly compared to last 30 days. From $98 to $263.95 last 14 days. Last 7, it keeps going up.
Well Nessesity Life - high cost per lead last 14 days - $263.61. MS | search | emsculpt neo | closter @$300.70 & MS | search | emsculpt neo | closter @$238.89 - Last 7 days is even worse, costing $769.94 for 1. = Notified Shane.
** Also, Ads seem to be limited by policy on Closter.
Pro1 Health - All ads disapproved - The site seems to have PRP on it. Page has been updated and Shane is aware.
Riverside Medical SC - Although conversion rate is at 6.02%, their cost per conversion is at $284.76.
Dr. Mark Lowney - 7 conversions last 14 days, but at a high cost of $220.53 per.
Apex Dermatology - MS | search | coolsculpting - Dropped 16 total conversions this week. However, when I check the last 14 days, they are actually up by 9.
Optimum ABQ - Loss of 15 conversions in the last 14 days. Only 1 last 7 days though.
Concierge - Loss of 20 conversions last 14 days. Lost 1 this week.
============= Last 7 Days -
Riverside Medical SC - Cost per shooting up to $804.62. MS | search | coolsculpting - @ $284.76 per last 14.
Well Nessesity Life - Cost per at $769.94 this week.
Daniels Group - Cost per at $409.79 this week.
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Not spending any money - Campaigns -
-------------------- No conversions last 14 days ----------------
Blue water Spa - S - Icoone - 16/2/24 - Not our campaign ???
Genesis Health & Wellness - MS | search | prospecting - However, they had an issue on the site last week.
Dr. Mark Lowney - MS | search | prospecting -
-------------------- No conversions last 7 days ----------------
Genesis Health & Wellness - MS | search | prospecting - However, they had an issue on the site last week.
Pro1 Health - MS | search | gainswave - All ads disapproved
344 Beauty Bar - MS | search | emsculpt neo -
Dr. Mark Lowney - MS | search | prospecting -
Well Nessesity Life - MS | search | emsculpt neo | closter - Ads seem to be limited by policy
Surface Medical - MS | search | dccm academy - Restricted medical content?
Spitale Laser - MS | search | coolsculpting
---------------------Only 2 or fewer Conversions Last 14 Days ------------
344 Beauty Bar - MS | search | emsculpt neo
Body Morph Medical Weight - MS | search | prospecting | fl
Well Nessesity Life - MS | search | emsculpt neo | closter
Surface Medical - Delle Chiaie - MS | search | dccm academy
------------------ Keep an eye out ------------
Vitalyc - Increase in conversions last 14 days = 95.
Evexia - Increase in conversions last 7 days - 37 more this week. Could that be right?
Maya Eternal - Seeing an increase of 52 more conversions last 14 days
Ilea Hair Restoration - 31 conversion change for the positive last 14 days.
Zen Vitality - Went from 2 conversions to 11 the past 7 days.
Emana Medical - Dropped 23 conversions last 14 days. But has evened out the past 7.
Nava Center - lost of 42 conversions compared to the last 14 days. This week dropped another 7. Should we be concerned?
Modern Esthetics - Last 14 days, conversions jumped by +500%. Last 7 days, plus 160%.
Sculp'd - Conversions went from 45 to 16 in the last 14 days. Seems to be moving upwards this week though.
------------------Individual Campaigns -----------
Skinney Medspa - MS | search | brand | nyc - 60.73 conversions last 14 days at a cost of only $361.00.
Well Nessesity - MS | search | emsculpt neo | wyckoff - cost per conversion @$238.89
Nava Center - MS | search | boca raton - cost per conversion on that campaign at $317.73 per. Goes up to $402.25 the last seven. Wrong direction.
Bergen Eyelids - MS | search | ptosis - cost per conversion on that campaign at $310.58 per.
Altman Aesthetics Westchester - MS | search | breast augmentation | englewood. Seeing conversion cost at $279.79 per last 14 days.
Concierge - MS | search | mommy makeover - Cost per conversion at $249.07
MS | search | breast augmentation @ $202.98.
Ranch & Coast - MS | search | coolsculpting - seeing a change in cost per costing $111.37 more each for a $233.10 total.
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Spitale Laser - MS | search | coolsculpting campaign is $1,348.56 cost per conversion. Only 1 last 14 days. Notified Shane.
Riverside Medical - Watch the performance - MS | search | coolsculpting - $804.62 cost per lead, last 7 days. But it drops to $351 last seven; still high. Shane already knows. He was going to expand radius. Following up to see if he did.
344 Beauty Bar - MS | search | emsculpt neo still high. Now at $447.96 per lead for the last 14 days. Following up Shane since he did not respond last week.
The Daniels Group - MS | search | hair restoration - High cost per lead last 14 days - $375.63. Last 7 days show no improvement. Going up. I tasked out to Shane.
Surface Medical - Delle Chiaie - MS | search | dccm academy - Cost per lead has gone up significantly compared to last 30 days. From $98 to $263.95 last 14 days. Last 7, it keeps going up.
Well Nessesity Life - high cost per lead last 14 days - $263.61. MS | search | emsculpt neo | closter @$300.70 & MS | search | emsculpt neo | closter @$238.89 - Last 7 days is even worse, costing $769.94 for 1. = Notified Shane.
** Also, Ads seem to be limited by policy on Closter.
Pro1 Health - All ads disapproved - The site seems to have PRP on it. Page has been updated and Shane is aware.
Riverside Medical SC - Although conversion rate is at 6.02%, their cost per conversion is at $284.76.
Dr. Mark Lowney - 7 conversions last 14 days, but at a high cost of $220.53 per.
Apex Dermatology - MS | search | coolsculpting - Dropped 16 total conversions this week. However, when I check the last 14 days, they are actually up by 9.
Optimum ABQ - Loss of 15 conversions in the last 14 days. Only 1 last 7 days though.
Concierge - Loss of 20 conversions last 14 days. Lost 1 this week.
============= Last 7 Days -
Riverside Medical SC - Cost per shooting up to $804.62. MS | search | coolsculpting - @ $284.76 per last 14.
Well Nessesity Life - Cost per at $769.94 this week.
Daniels Group - Cost per at $409.79 this week.
======================
Not spending any money - Campaigns -
-------------------- No conversions last 14 days ----------------
Blue water Spa - S - Icoone - 16/2/24 - Not our campaign ???
Genesis Health & Wellness - MS | search | prospecting - However, they had an issue on the site last week.
Dr. Mark Lowney - MS | search | prospecting -
-------------------- No conversions last 7 days ----------------
Genesis Health & Wellness - MS | search | prospecting - However, they had an issue on the site last week.
Pro1 Health - MS | search | gainswave - All ads disapproved
344 Beauty Bar - MS | search | emsculpt neo -
Dr. Mark Lowney - MS | search | prospecting -
Well Nessesity Life - MS | search | emsculpt neo | closter - Ads seem to be limited by policy
Surface Medical - MS | search | dccm academy - Restricted medical content?
Spitale Laser - MS | search | coolsculpting
---------------------Only 2 or fewer Conversions Last 14 Days ------------
344 Beauty Bar - MS | search | emsculpt neo
Body Morph Medical Weight - MS | search | prospecting | fl
Well Nessesity Life - MS | search | emsculpt neo | closter
Surface Medical - Delle Chiaie - MS | search | dccm academy
------------------ Keep an eye out ------------
Vitalyc - Increase in conversions last 14 days = 95.
Evexia - Increase in conversions last 7 days - 37 more this week. Could that be right?
Maya Eternal - Seeing an increase of 52 more conversions last 14 days
Ilea Hair Restoration - 31 conversion change for the positive last 14 days.
Zen Vitality - Went from 2 conversions to 11 the past 7 days.
Emana Medical - Dropped 23 conversions last 14 days. But has evened out the past 7.
Nava Center - lost of 42 conversions compared to the last 14 days. This week dropped another 7. Should we be concerned?
Modern Esthetics - Last 14 days, conversions jumped by +500%. Last 7 days, plus 160%.
Sculp'd - Conversions went from 45 to 16 in the last 14 days. Seems to be moving upwards this week though.
------------------Individual Campaigns -----------
Skinney Medspa - MS | search | brand | nyc - 60.73 conversions last 14 days at a cost of only $361.00.
Well Nessesity - MS | search | emsculpt neo | wyckoff - cost per conversion @$238.89
Nava Center - MS | search | boca raton - cost per conversion on that campaign at $317.73 per. Goes up to $402.25 the last seven. Wrong direction.
Bergen Eyelids - MS | search | ptosis - cost per conversion on that campaign at $310.58 per.
Altman Aesthetics Westchester - MS | search | breast augmentation | englewood. Seeing conversion cost at $279.79 per last 14 days.
Concierge - MS | search | mommy makeover - Cost per conversion at $249.07
MS | search | breast augmentation @ $202.98.
Ranch & Coast - MS | search | coolsculpting - seeing a change in cost per costing $111.37 more each for a $233.10 total.
============== META - FACEBOOK Audit =============
Evexia - MS | Morpheus 8 - (Conversions) - Drop in leads last 14 days from 11 to 2. Cost per shot up to $234.68. Showing only 1 lead in the last 7 days. Notified Shane.
Altman Aesthetics - MS | Botox - NJ - (Conversions) - Cost per lead went up due to a drop of 9 leads in the last 14 days. However, I checked the last 7 and it has paired off.
Beauty Bar - MS | Injection Academy - (Conversions) - Cost per went up due to 8 leads drop. Down to $83.18 in the last 3 days.
Body Morph - MS | Botox - NYC - (Conversions) - Cost per lead at $230.25 last 14 days. Last 7 days, about the same. Notified Shane.
----------Last 14 days----------
Cool Contouring - MS | Microneedling RF - (Conversions) - High cost per lead at $231.27. Last 7 days looks the same. Notified Shane.
Invigorate - MS | Morpheus8 - (Conversions) - Cost per lead went up to $116.71. The last 7 days it went up to $235.25. Should I notify Shane???
Thrive Medspa - Medstar 2024 - Weight Loss injections - $153.70 cost per lead.
Down to $115.13 in the last 7 days. Last 3 days seem to be doing better.
Pelle Medspa - MS Weight Loss Injections - $146 per lead. Same for the last 7 days. Should Shane be notified?
----------Last 7 days----------
CWC Cosmetic - MS | Sofwave - (Conversions) - leads went up to $235.66.
They have gone down to $99 in the last 3 days though.
Hollywood Body - MS | Coolsculpting - (Conversions) & MS | Weight Loss Injections - (Conversions) - Cost per lead going up significantly in the last few days. I Will keep my eyes on the campaigns.
Evexia - MS | Morpheus 8 - (Conversions) - Drop in leads last 14 days from 11 to 2. Cost per shot up to $234.68. Showing only 1 lead in the last 7 days. Notified Shane.
Altman Aesthetics - MS | Botox - NJ - (Conversions) - Cost per lead went up due to a drop of 9 leads in the last 14 days. However, I checked the last 7 and it has paired off.
Beauty Bar - MS | Injection Academy - (Conversions) - Cost per went up due to 8 leads drop. Down to $83.18 in the last 3 days.
Body Morph - MS | Botox - NYC - (Conversions) - Cost per lead at $230.25 last 14 days. Last 7 days, about the same. Notified Shane.
----------Last 14 days----------
Cool Contouring - MS | Microneedling RF - (Conversions) - High cost per lead at $231.27. Last 7 days looks the same. Notified Shane.
Invigorate - MS | Morpheus8 - (Conversions) - Cost per lead went up to $116.71. The last 7 days it went up to $235.25. Should I notify Shane???
Thrive Medspa - Medstar 2024 - Weight Loss injections - $153.70 cost per lead.
Down to $115.13 in the last 7 days. Last 3 days seem to be doing better.
Pelle Medspa - MS Weight Loss Injections - $146 per lead. Same for the last 7 days. Should Shane be notified?
----------Last 7 days----------
CWC Cosmetic - MS | Sofwave - (Conversions) - leads went up to $235.66.
They have gone down to $99 in the last 3 days though.
Hollywood Body - MS | Coolsculpting - (Conversions) & MS | Weight Loss Injections - (Conversions) - Cost per lead going up significantly in the last few days. I Will keep my eyes on the campaigns.