Ads Meeting: Shane
Date: 5.11.21
Attendees: Shane, WZ, AW, VJ
Time: 10am pst
How to Reassure Confidence vs whoever else they are partnered with-
google you are limited what the market will bear. Reactionary strategy. How many people are in that market searching for that term. Reason why we can spend more on CS than Emsculpt. no one is really searching for emsculpt.
Authority for our ad team "bragging rights":
-hesitates to tell people how long he's been doing this, 25 years. Because they think younger people get this better. SEO in yahoo before google existed. Hydrospace startups. Consulting for 8 or 9 years now 18 million spend across multiple verticals.
Daily budget should be double what the daily CPA is. Mostly that $50 so that would be $100 a day which most people don't want to pay.
Bidding algorithms need data. They need data to fail and to succeed.
Broad modified keywords are going away in June.
Best returns:
$3000 a month for google for CS
hard to forecast for FB but anything lower than the $50 a day budget stagnates. Recommend $1500 a month for FB for CS
2) "I don't remember filling out that form"
3)What service would be best on FB
-Shane says it would depend on the creative
-the more narrow the market the worse it does on FB from a conversion rate strategy of reporting
FB update
it changed the reporting view and it can change the ad performance a bit if you're heavy into retargeting because it affects the way the cookies will work and you cant retarget fast enough. We do retargeting but our strategy isn't heavy into it.
Budgets: spend double to triple their CPA
Ad copy: statistically speaking dollar amount and percentage perform the same. we both so we keep ad personalization for users that tend to search either types.
FB Access:
-if a user has a business mgr acct and they have admin access to ads acct and page. They can send us a partnership request to our business manager acct ID 430295547180728
Health First wants to know what leads will cost for Botox and Juvederm and Pico laser leads cost for Redlands. Shane can look up keyword research and expected search volume and cost per click. Drop a task in BC asking for search estimates for the terms.
TikTok: their ads platform is a "mess" 99.9% bounce rate. He paid influencers to sponsor a post and they got a 9% conversion rate. It's not trackable. "it's China stealing money from people".
Will's pages do better because it's a "softer conversion event". The people think they're getting. Coolsculpting coupon they can use anywhere not just specifically for that spa. Fewer fields more conversion.
Task out all forms to be 3 fields except for About Us and Contact Us.
Third-party validation on page helps.
on mobile sites we need phone number "click to call" to be able to track. Offer need to "slap over head "
Chang mobile version of elite dermatology to look like this
Always Beautiful change to number on top.
Attendees: Shane, WZ, AW, VJ
Time: 10am pst
How to Reassure Confidence vs whoever else they are partnered with-
google you are limited what the market will bear. Reactionary strategy. How many people are in that market searching for that term. Reason why we can spend more on CS than Emsculpt. no one is really searching for emsculpt.
Authority for our ad team "bragging rights":
-hesitates to tell people how long he's been doing this, 25 years. Because they think younger people get this better. SEO in yahoo before google existed. Hydrospace startups. Consulting for 8 or 9 years now 18 million spend across multiple verticals.
Daily budget should be double what the daily CPA is. Mostly that $50 so that would be $100 a day which most people don't want to pay.
Bidding algorithms need data. They need data to fail and to succeed.
Broad modified keywords are going away in June.
Best returns:
$3000 a month for google for CS
hard to forecast for FB but anything lower than the $50 a day budget stagnates. Recommend $1500 a month for FB for CS
2) "I don't remember filling out that form"
3)What service would be best on FB
-Shane says it would depend on the creative
-the more narrow the market the worse it does on FB from a conversion rate strategy of reporting
FB update
it changed the reporting view and it can change the ad performance a bit if you're heavy into retargeting because it affects the way the cookies will work and you cant retarget fast enough. We do retargeting but our strategy isn't heavy into it.
Budgets: spend double to triple their CPA
Ad copy: statistically speaking dollar amount and percentage perform the same. we both so we keep ad personalization for users that tend to search either types.
FB Access:
-if a user has a business mgr acct and they have admin access to ads acct and page. They can send us a partnership request to our business manager acct ID 430295547180728
Health First wants to know what leads will cost for Botox and Juvederm and Pico laser leads cost for Redlands. Shane can look up keyword research and expected search volume and cost per click. Drop a task in BC asking for search estimates for the terms.
TikTok: their ads platform is a "mess" 99.9% bounce rate. He paid influencers to sponsor a post and they got a 9% conversion rate. It's not trackable. "it's China stealing money from people".
Will's pages do better because it's a "softer conversion event". The people think they're getting. Coolsculpting coupon they can use anywhere not just specifically for that spa. Fewer fields more conversion.
Task out all forms to be 3 fields except for About Us and Contact Us.
Third-party validation on page helps.
on mobile sites we need phone number "click to call" to be able to track. Offer need to "slap over head "
Chang mobile version of elite dermatology to look like this
Always Beautiful change to number on top.