Ads Mtg 6.21.22
Vitalyc:
wants to run ads that are like "guys that like botox also like xyz"
Shane explained why this doesn't work- "conversion-based campaigns on FB"
there used to be an option to check "detailed targeting expansion" which helped this type of campaign be effective but that was a few years ago. Now that you cant turn that off then it doesn't matter. It's always on.
So being this targeted won't affect performance. Doesn't make it more expensive. Also, doesn't make it more effective.
when you have a bigger audience with FB the performance is always better. FB pretends that you can closely target a detailed audience but actually you can't.
FB's AI changes every month so the answer updates.
Skinney's Botox ads: it's over-reporting but Shane isn't sure yet why.
definitely though the new creative is not as good as the old one.
Marissa wants to try her new website (main site) for ads. Can we send some ads to the go. and the new one? To split test. Shane says yes he can. He set up GA on the new site. He still needs to set up FB tracking on new site then set up a split test campaign. He wants to know which service or blend of all services? CZ says to focus on CS and Emsculpt.
Concierge: we did not have the budget to do the new things they wanted to try.
Hawaii Aesthetics: Morpheus8 doing well converting at 7% 18 leads.
Bare Bunny: since June 2nd with smart campaign and live since the 11th so we're at 10 days of data, they are an ambassador for BTL, 35 clicks and 3 conversions on Google and $22 per click. Emsculpt Neo. The search just isnt there. The traffic costs what it costs. CPC goes way up in the summer. there may also be a conversion tracking issue with the FB ads.
Optimum: Review offer, creatives, or landing page. For FB broaden radius make audience bigger. I will create task for Shane to give suggestions for LP. (vj)
Tooth Docs: 3 leads in a week.
Med Concierge LA: wants to track call conversions and partial form data for their IV services. Shane will do an audit of acct.
Drip Gym: they are doing a mobile IV therapy campaign. They also need a pharmacy certificate because they sell ketamine.
Botox on Google ads: out of the 9 or 10 accts only healthy solutions' ads serve. None of the other ones ever do. Shane isn't sure why. He got Balanced Beauty's acct approved. He let it run for a week and the ads still never served. Then they paused ads while we were testing if a pharmacy certificate would help.
wants to run ads that are like "guys that like botox also like xyz"
Shane explained why this doesn't work- "conversion-based campaigns on FB"
there used to be an option to check "detailed targeting expansion" which helped this type of campaign be effective but that was a few years ago. Now that you cant turn that off then it doesn't matter. It's always on.
So being this targeted won't affect performance. Doesn't make it more expensive. Also, doesn't make it more effective.
when you have a bigger audience with FB the performance is always better. FB pretends that you can closely target a detailed audience but actually you can't.
FB's AI changes every month so the answer updates.
Skinney's Botox ads: it's over-reporting but Shane isn't sure yet why.
definitely though the new creative is not as good as the old one.
Marissa wants to try her new website (main site) for ads. Can we send some ads to the go. and the new one? To split test. Shane says yes he can. He set up GA on the new site. He still needs to set up FB tracking on new site then set up a split test campaign. He wants to know which service or blend of all services? CZ says to focus on CS and Emsculpt.
Concierge: we did not have the budget to do the new things they wanted to try.
Hawaii Aesthetics: Morpheus8 doing well converting at 7% 18 leads.
Bare Bunny: since June 2nd with smart campaign and live since the 11th so we're at 10 days of data, they are an ambassador for BTL, 35 clicks and 3 conversions on Google and $22 per click. Emsculpt Neo. The search just isnt there. The traffic costs what it costs. CPC goes way up in the summer. there may also be a conversion tracking issue with the FB ads.
Optimum: Review offer, creatives, or landing page. For FB broaden radius make audience bigger. I will create task for Shane to give suggestions for LP. (vj)
Tooth Docs: 3 leads in a week.
Med Concierge LA: wants to track call conversions and partial form data for their IV services. Shane will do an audit of acct.
Drip Gym: they are doing a mobile IV therapy campaign. They also need a pharmacy certificate because they sell ketamine.
Botox on Google ads: out of the 9 or 10 accts only healthy solutions' ads serve. None of the other ones ever do. Shane isn't sure why. He got Balanced Beauty's acct approved. He let it run for a week and the ads still never served. Then they paused ads while we were testing if a pharmacy certificate would help.