🛠 Google ads & Facebook Weekly Website Ad Audit - 6-13-23
Prime Care issue - Tasked out to Shane and myself.
Body Morph issues - Tasked out to Shane and myself.
Apex Dermatology - Tasked out to Shane and myself.
7. **Dr. Ashruff** - Urgently review the decline from 125 leads to 58 leads.
- The account also experienced a significant decrease from 42 to 16 leads in one week, this needs attention.
The biggest drop in conversions is coming from Coolsculpting - 20 total 2 weeks ago - May 28 to June 3 to only 3 from June 4th to June 10th
Also Tummy tuck went down from 31 to 10 in that same week span. (Over reporting maybe?)
I am still seeing an average of about 3 leads per day come in the sheet which is very good. *** Noticing a 5 to 10 second delay on pop ups showing. Coolsculpting ELITE pop up - not showing up on the leadsheet. Tummy tuck fine. Assigned to Isaac to check.
Body Morph issues - Tasked out to Shane and myself.
Apex Dermatology - Tasked out to Shane and myself.
7. **Dr. Ashruff** - Urgently review the decline from 125 leads to 58 leads.
- The account also experienced a significant decrease from 42 to 16 leads in one week, this needs attention.
The biggest drop in conversions is coming from Coolsculpting - 20 total 2 weeks ago - May 28 to June 3 to only 3 from June 4th to June 10th
Also Tummy tuck went down from 31 to 10 in that same week span. (Over reporting maybe?)
I am still seeing an average of about 3 leads per day come in the sheet which is very good. *** Noticing a 5 to 10 second delay on pop ups showing. Coolsculpting ELITE pop up - not showing up on the leadsheet. Tummy tuck fine. Assigned to Isaac to check.
11. **Apex Dermatology** - Allocate a task to investigate the high cost per conversion - Tasked out.
12. **Marlow and Mars** - Investigate why there was an 81% decrease in the conversion rate and a significant drop in leads from seven to one.
I am seeing that there are more leads on the sheet from Hydrafacial on FB than that of Google ads; for less money. 3 out of 5 leads are from FB campaign. ((Perhaps ask the client how good the leads are????))
*** Not seeing the Emsculpt NEO pop up populating on leadsheet. Same for M8 ** Tasked out to Isaac to investigate. (side forms are working fine)
13. **Surface Medical (Derma fillers)** - Allocate a task to investigate the substantial increase in costs over the last 14 days. ((DONE)) Seeing leads come in every 8 days or so now. *** Not seeing the Dermal filler pop up populating on leadsheet. ** Tasked out to Isaac to investigate. (side forms are working fine) CS pop up is fine.
- Look into the sharp decrease in leads from five to one and three to one over a fortnight. Seeing a good amount of leads per day ((about 3 per)) on the sheet. CS seems to be doing well.
I will continue to work on the others.
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1. **MD Prime Care (in the MedStar account)**
- Investigate the issues with lead generation, as only three have been identified in the last 30 days.2. **Sante**
- Analyze the cause of having zero Facebook leads.3. **Cliffside**
- Although the cost per conversion is high, there is only one conversion. Examine if this is normal or if there is a need to adjust strategies.4. **Beauty Bar**
- The account shows a high average cost per conversion. Inspect each campaign to identify if any specific ones are underperforming.5. **Body Sculpture of Little Rock**
- Investigate the cause of having very low leads.6. **Body Morph with Obera**
- Look into the reason for the high cost per lead ($805).7. **Skin Tight**
- Investigate the cause of having high costs for conversion.8. **Apex**
- Examine the reason for the problems identified in the account.9. **Marlow and Mars**
- Review the high cost per conversion ($300).10. **Coastal Carolina**
- Review why there is zero ad traffic. This may be due to their ad being turned off or other potential issues.11. **Hydrofacial**
- Investigate why there is zero ad traffic. This could be due to the campaign being new or not launched yet.12. **Surface**
- Resolve the payment issue identified.13. **Boston Direct Health**
- Address the payment issue identified.14. **Studio Med Spa**
- Fix the identified payment issue.15. **Thrive Meta**
- Rectify the identified payment issue.In addition to these, any account with issues relating to lead generation, cost per conversion, ad traffic, and payment must be closely monitored, and necessary actions should be taken promptly.
LoomLoom | Chris Z
12. **Marlow and Mars** - Investigate why there was an 81% decrease in the conversion rate and a significant drop in leads from seven to one.
I am seeing that there are more leads on the sheet from Hydrafacial on FB than that of Google ads; for less money. 3 out of 5 leads are from FB campaign. ((Perhaps ask the client how good the leads are????))
*** Not seeing the Emsculpt NEO pop up populating on leadsheet. Same for M8 ** Tasked out to Isaac to investigate. (side forms are working fine)
13. **Surface Medical (Derma fillers)** - Allocate a task to investigate the substantial increase in costs over the last 14 days. ((DONE)) Seeing leads come in every 8 days or so now. *** Not seeing the Dermal filler pop up populating on leadsheet. ** Tasked out to Isaac to investigate. (side forms are working fine) CS pop up is fine.
- Look into the sharp decrease in leads from five to one and three to one over a fortnight. Seeing a good amount of leads per day ((about 3 per)) on the sheet. CS seems to be doing well.
I will continue to work on the others.
-----
1. **MD Prime Care (in the MedStar account)**
- Investigate the issues with lead generation, as only three have been identified in the last 30 days.2. **Sante**
- Analyze the cause of having zero Facebook leads.3. **Cliffside**
- Although the cost per conversion is high, there is only one conversion. Examine if this is normal or if there is a need to adjust strategies.4. **Beauty Bar**
- The account shows a high average cost per conversion. Inspect each campaign to identify if any specific ones are underperforming.5. **Body Sculpture of Little Rock**
- Investigate the cause of having very low leads.6. **Body Morph with Obera**
- Look into the reason for the high cost per lead ($805).7. **Skin Tight**
- Investigate the cause of having high costs for conversion.8. **Apex**
- Examine the reason for the problems identified in the account.9. **Marlow and Mars**
- Review the high cost per conversion ($300).10. **Coastal Carolina**
- Review why there is zero ad traffic. This may be due to their ad being turned off or other potential issues.11. **Hydrofacial**
- Investigate why there is zero ad traffic. This could be due to the campaign being new or not launched yet.12. **Surface**
- Resolve the payment issue identified.13. **Boston Direct Health**
- Address the payment issue identified.14. **Studio Med Spa**
- Fix the identified payment issue.15. **Thrive Meta**
- Rectify the identified payment issue.In addition to these, any account with issues relating to lead generation, cost per conversion, ad traffic, and payment must be closely monitored, and necessary actions should be taken promptly.
LoomLoom | Chris Z