Medstar Team

Marketing WIZ

Comments


We are very excited to join your practice as your new marketing team! We wanted to send over some details on what you can expect in terms of working with Medical Marketing Whiz. The marketing launch program provided by Medical Marketing Whiz, LLC provides your office with a comprehensive marketing program for your new technology and allows you to engage with a marketing expert and proven marketing plan that generates leads for your CoolSculpting device. The value of this program is $8995, but we are extending a discount based on the Candela event that you attended in Boston.

This quote represents the Launch Program Agreement, please e-sign and return to us ASAP so that we can get things started!
Purchase Terms


You can expect the following deliverables in the CoolSculpting Marketing Program:

Marketing Welcome Kit
  • Dr. Marketing Blueprint Guide
  • Social Media Selfie Sign Kit
  • Seasonal Social Media Props
Social Media Marketing
  • Done for You Social Media posts promoting CoolSculpting (choose either FB or IG)
  • Social Media Selfie Sign Kit Posts - Send us your selfies, we post them for you
  • CoolSculpting event marketing on social media
  • Updates to profile photo and/or cover photo
  • Social Media 101 and Instagram 101 Training
  • Social Media Vault
Reputation Mgmt
  • SEO Boosting Reputation Builder Software
  • Google Review Cards
  • Bi-Monthly Reputation Report
  • Google Business Listing Optimization
Email Marketing & Lead Generation
  • Monthly Email Newsletter
  • Targeted Email Campaigns promoting CoolSculpting
  • CoolSculpting Event Email Campaigns
  • Email Marketing Software Set up (if needed)
Internal Marketing
  • Refer-a-Friend Cards
CoolSculpting Event
  • Event Marketing Graphics (flyer, social media)
  • RSVP Landing page
  • Event Poster
  • Done-For-You email blasts announcing event
  • Done-For-You Facebook marketing for the event
  • Done-For-You Eventbrite listing & Google My Business post
  • CoolSculpting Event Blog Post for your website
  • Discount Gift Cards / Bring-a-Friend cards / Price Menus
Dr. Marketing Blueprint
  • Marketing training videos for staff
  • Dr. Marketing Blueprint Guide
  • Access to Online Portal
Social Media Posts - Medical Marketing Whiz will also be posting content about CoolSculpting on your page 2 times a week. In order to make your social media more personal and engaging, Medical Marketing Whiz will schedule the posts that you take using the Social Media Sign Kit throughout the month. Additionally, we suggest that YOU post additional personal content on your page such as before/after photos, short treatment videos etc.

Marketing Review & Strategy Assessment: In order to be the most effective for your practice, as a part of the onboarding process, we will review your current marketing and do a clean-up and organization as necessary. During this process, we will set up and brand your social media and Google Business pages, and set up an email marketing system so that we may implement a comprehensive marketing launch program for your new device.

Implementation of Reporting: In order to track the success of your marketing, it is important that you have accurate and up to date reporting. We will provide a baseline and monthly metrics for your marketing so that you can see the progress of our program. The areas that we will develop metrics include:
  • Leads generated through email marketing
  • Email Marketing Open Rates
  • Social Media Post Reach & Engagement
  • # of Google Reviews & Star Rating
  • Google My Business analytics
  • Event RSVP list & leads generated
Thank you for giving us the opportunity to join your team and meet your practice’s marketing needs. If you have any questions in regards to services, prices, or Medical Marketing Whiz, please do not hesitate to contact us by email at support@medicalmarketingwhiz.com or by phone at (888) 418-8065.

Optional Marketing Upgrades:
In addition to the program included with your device purchase, we offer upgrades to your program.

Chief Marketing Officer PRO $995/month extra during the term
Medical Marketing Whiz will become your Outsourced Chief Marketing Officer for a fraction of the cost of a marketing employee. Your Chief Marketing Officer is focused on lead generation and sales growth for your practice. This monthly program includes everything in the launch program plus the following:
  • Marketing that promotes your entire practice
  • Social Media Marketing for Facebook AND Instagram
  • Management of Facebook/Instagram Ads (does not include ad spend)
  • Waiting Room TV Firestick - Turn your waiting room into a powerful marketing tool. Display targeted content to patients at the point of care and MMW customizes and manages your playlist.
  • Monthly Email Newsletter
  • SEO Boosting Reputation Builder Software - Automated Google Reviews via email & text and reputation monitoring
  • Both a Launch Event and an Evergreen Webinar
Your Marketing Whiz will ask you to select up to 4 different services that you want us to promote each quarter from our selected list of high revenue generating services. In order to make your social media more personal and engaging, Medical Marketing Whiz will also schedule the posts that you take using the Social Media Sign Kit throughout the month. Additionally, we suggest that YOU post additional personal content on your page such as before/after photos, short treatment videos etc.

A-la-Carte Services:
  • Google Ad Words
  • Search Engine Optimization (SEO)
  • Blog Articles
  • Website Design