🛠 Website Audit Report - 8/25/19-8/31/19
Chris
I am going to post my major findings from the Weekly website audit report here so you, Shane and Whitney can take a look at it and review it. (BTW, only can include Shane on those who can be notified) I am including the Word file in case you want to email it to him for his review.
This is what I have found so far.
---------------------------------------------------------------
Weekly Client ad & website Audit – 8-25-19 to 8-31-19
List of issues found this week
1. Neem Medical – More than 5 weeks in a row with a “Search Lost IS Budget” ranging in 38%. This week inching up to 42.48%.
2. Dr. Angela Merlo – None of the ads running.
3. Emerson Medical – Dr. Natalya Chalik – When clicking on some of the ads, POP-UPS notifications not showing up. Tried it on mobile as well, same results. (Not sure if pop-ups are supposed to come up?)
4. FourSeasons OBGYN – No clicks, no impressions whatsoever. Checked status of ads, seem to be fine.
5. Sound Shapes - Date of last lead = 8/23/2019 23:40:51 - No conversions!! Search Lost IS Budget shot up to 47.48%!
6. Sante Medical – Ads paused due to payment method not verified.
7. Avahlee Body Sculpting – Date of last lead - August 20, 2019 at 11:24 pm
8. New Beauty Wellness - Conversions dropped, rate dropped to 0.80%
9. Dr. Julia Edelman - Conversions dropped, rate dropped to 2.70% - Search Lost IS budget moving up to 23.38% - EMSCULP POP UPs not working on ads
10. Avalon Medical – ZERO conversions; two weeks in a row dropping.
11. Sante Medical Aesthetics - Verify payment method to resume ads, new form of payment required
Top Performers
· Center for Medical Aesthetics RI - 1st in highest conversion rate - 18.75% - Tied 2nd for conversions
· Nu Image - Tied for 2nd place in conversions (9)
· Vio Med Spa - 2nd highest conversion rate - 17.50%
· The Medspa at the Delamar - 10.20% conversion rate
· Nusbaum Medical Centers - #1 in conversions, clicks, impressions. But conversion rate under 3% (2.71%) Home page load time is very high - 8.9 scs
Clients with Zero Conversions this week =
My Bella Vita
Seamist MedSpa
Avalon Med Spa
Elite Aesthetics
Sound Shapes
Forever Young
YourFace MD
Dr. Moran - 2 weeks in a row without a conversion
Docere
Average position too high
Dr. Moran - 3.6
Balance Wellness Center - 3.5
Island Laser - 3.3
Website Speed Issues
Nusbaum Medical Centers - Home Pate - score 8.9s
Grace Medical Aesthetics - Homepage and CS page score 9.1 and 7.2s
Forever Young - Homepage 8.6s and CS page 6.8s
Island Laser - Homepage - Score 7.6s
Comments & Events
Chris Zelig
Thx Hector