Medstar Team

๐Ÿ“ˆ WEEKLY CLIENT AD AND WEBSITE AUDIT โœ… Ads Audit - 9/03/2023 - 9/09/2023

Ads Audit - 9/03/2023 - 9/09/2023

Reminder - Bring Up!
LuxBae Facebook account -  having all sorts of problems and Meta won't even let me appeal whatever the issue is. I'm not confident this will get resolved quickly. We should move the account indefinitely if we can.

NEW -- On Google ads Suspensions - In Oct 2023, selected advertisers whose accounts were suspended due to a violation of our Google Ads policies must complete Advertiser verification first to be able to appeal their account suspension

Verified Thrive Medspa - Google ads account
Verified Coastal Carolina - Google ads account

Clients with Low Conversions/Leads (Google):
Genesis Health & Wellness  - Google 0 / Previous 0 - Weekly sheet performer.  Limited spending. Most leads for this client come from Meta. Seeing a good amount. 
Dr. Mark X Lowney  - Google 0 / Previous 0 - Removed B&A photos, tasked out to Shane to resubmit campaign.
Blue Water Spa - Google 0 / Previous 1 - Conversion tracking may be broken. I am seeing 11 leads yesterday alone.  Tasked out to Shane.
Coastal Carolina Internal Medicine, PA  -  Google 0 / Previous 4 - Very little clicks & impressions. Limited by services. Seeing more activity on sheet from Facebook.
Mi Bella Aesthetics - Google 1 / Previous 3 - Limited by Budget. 
Health First Medical - Google 1 / Previous 3 - Two of 3 campaigns on Google paused. Only 1 running. 
Always Beautiful - Google 2 / Previous 1 - Improvement. Budget changes caused drop. Account is stabilizing. 
The Cocar - Google 2 / Previous 3 - Cost went down somewhat, but it looks normal. 
Surface Medical Aesthetics - Google 2 / Previous 5 - Leadsheet tells a different story. Coincidentally, most activity coming from Facebook ads. (Perhaps move more money there?)
North Shore Headache & Spine - Google 3 / Previous 6 - Find discrepancy on Google ads budgets. Created task for Shane, Ivonne to clear up.
Modern Esthetics - Google 3 / Previous 8 - 2 campaigns paused previous week. More activity from Meta then Google on sheet.

Clients with Low Conversions/Leads (Meta):

TMB Medical  - Meta 0 / Previous 6 - Seeing ad set in learning mode? I will ask Shane to look into it. Created task. 
Cliffside Skin & Laser - Meta 1 / Previous 5 - Running under support. Will ask Shane. 
Admire Aesthetics - Meta 1 / Previous 13 - $50 spending limit on account, restricted. Working on it.
MD Primary Care - Meta 2 / Previous 0 - This is an improvement. 
Always Beautiful - Meta 2 / Previous 5 - Not seeing anything off. 
Coastal Carolina Internal Medicine, PA - Meta 2 / Previous 9  - Clicktocall? We also worked on UTMs so I will keep my eyes on this account. 
Ranch & Coast - Meta 3 / Previous 2 - This is an improvement. 
Spitale Laser Spa Salon - Meta 3 / Previous 5 - Facebook ads account is restricted. $50 spending limit. 
Med Ultima Aesthetics - Meta 3 / Previous 33 - Clicktocall removed. This explains huge drop.


Potential Google + Social Media Ads Issues:
Emerson Medical | Google Ads --- Complete advertiser verification - The back of the ID was not accepted. Sent Doctor an email requesting new one. 
Westport Medispa | Google Ads --- Complete advertiser verification - Waiting on client to send new ID. No response, sent another emial. **Received passport from Craig, submitted it for verification.
Boston Direct Health | Google Ads --- New form of payment required - Ongoing issue. I do not have present CC info to fix the problem. But payments are going through on their own. 
CWC Cosmetic Surgery | Google Ads --- Verify account by 2023-10-05. - Newly added client to the list. Task created, I will send out email today. 
Center for Medical Aesthetics RI | Google Ads --- Verify account by 2023-09-22 - I sent letter to Sandy, obtained documents, changed info on account, uploaded them, waiting for results. 
TMB Medical | Google Ads --- Account paused. Verification deadline has passed. - Client does not respond.
Coastal Carolina Internal Medicine, PA | Google Ads --- Complete advertiser verification - First attempt by client, failed. Sent them an email.  VERIFIED!!! 9/12/23
Spencer Family Medicine and Aesthetics | Google Ads --- Account paused. Verification deadline has passed.  - Client does not respond to emails.

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Still have a few other things to finish


Comments & Events

Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  any luck with LuxBae? 
Hector Mota, Operations Manager at Medstar
Verified Well Nessesity -  Google ads account
Verified Westport Medispa -  Google ads account

Shane Quast, Medstar Shane if you are referring to their Facebook account, then yes and no.
Yes, I was able to get them to give us an appeal window and link.
However, I do not want to respond until I ran it by you and Emily, Medstar Emily
Shane, do you think the client should do this since it is regarding suspicious activity?
It is better done from their main account and computer I think.

Shane Quast, Medstar
We can do it from any account. They only care about seeing the bank statement. 
Emily, Medstar
Shane Quast, Medstar Shane Hector Mota, Operations Manager at Medstar Hector  i'll call them right now about this. Thanks! 
Hector Mota, Operations Manager at Medstar thank you!๐Ÿ‘
Hector Mota, Operations Manager at Medstar
Stam Eye Care Google ads account - Verified! 
Center For Medical Aesthetics - Google ads account - Verified!

Cliffside - budget is only $250 / month. Performance is going to be all over the place. 
TMB - Click to call was removed on 8/31. Going to take a bit to level off. 8 leads in the last 14 days.