✔ Create Facebook/IG Ad creatives (if needed) - (CSM)
Completed by Hannah
- Assigned to
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Brittany R.
Hannah
- Notes
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Platform -MetaService -EmsculptSpecial - $500 off 4 treatment Package
Reference site - https://mwurology.com/
Competitors Map (40 miles minimum):Skin Tight Medspa 3 miles, Glo Medical Aesthetics 8 miles, Toosi medical 13 miles, Boston Direct Health 14 miles
Design Notes, etc:
Resource: AD Copy Examples
--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'
Glo, Tooosi, Boston - No Emsculpt Ads running on Meta.