MetroWest Medical Wellness (MetroWest Urology) - www.mwurology.com - 🔴 SEO client 🔴 Katharine

This is for a Pre-paid BTL client. CSM - Katharine

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah
Notes
Platform -Meta
Service -Emsculpt
Special - $500 off 4 treatment Package
Reference site - https://mwurology.com/
Competitors Map (40 miles minimum):Skin Tight Medspa 3 miles, Glo Medical Aesthetics 8 miles, Toosi medical 13 miles, Boston Direct Health 14 miles 
Design Notes, etc: 

Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Judi Vallano, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I removed Emsella here -it will run on Google instead.
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Please drop stills. Thank you!
Hannah, Client Success Manager at Medstar On it!
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa - Can one of you add me to Skin tight?

Glo, Tooosi, Boston - No Emsculpt Ads running on Meta. 
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  I do not believe they are a client anymore
Hannah, Client Success Manager at Medstar 👍
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.