MetroWest Medical Wellness (MetroWest Urology) - www.mwurology.com - 🔴 SEO client 🔴 Katharine

This is for a Pre-paid BTL client. CSM - Katharine

New Facebook / Instagram creatives - Emsella

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah
Notes
Platform -Meta
Service -Emsella
Budget: $1000
Special - $500 off 4 treatment Package
target: 10-15 miles
Reference site - https://mwurology.com/
Competitors Map (40 miles minimum):Skin Tight Medspa 3 miles, Glo Medical Aesthetics 8 miles, Toosi medical 13 miles, Boston Direct Health 14 miles 
Design Notes, etc: 

 

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'


Comments & Events

Judi Vallano, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  We are moving the Emsella campaign to Meta. It's ok if we go live with Emsculpt first if these can't be done in time.
Brittany Redding, Digital Marketing Manager at Medstar
Judi Vallano, Medstar Judi We will work on these. Please always remember to tag Hannah, Client Success Manager at Medstar Hannah  in creatives task because she is responsible for getting the still ads tasked out. Thank you!
Hannah, Client Success Manager at Medstar On it. Thanks!
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar
  Judi Vallano, Medstar Judi  These are good to go!
Judi Vallano, Medstar thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.