MetroWest Medical Wellness (MetroWest Urology) - www.mwurology.com - 🔴 SEO client 🔴 Katharine

This is for a Pre-paid BTL client. CSM - Katharine

Web Design Project Start Here

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah Ivonne Ackerman, Medstar Ivonne A. Jayjay, Project Manager Jayjay Kristabel, Medstar Kristabel Nolie Nolie
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **

Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  
CLIENT SUCCESS MANAGER
: Judi


DEVELOPERS WORKING ON THIS WEBSITE:


HOSTING: We will host


DNS & DELEGATE ACCESS: we received delegate access 8/15



FINAL WEBSITE URL: http://mwmwellness.com/


REFERENCE(S) URL: https://mwurology.com/


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : Emsculpt Neo
FINAL URL & SLUG:
/emsculpt-Neo
CONTENT:
unique
OFFER:
$500 off 4 treatment Package
BADGES:
Harvard Trained Doctor, LGBTQ, We speak Portuguese
NOTES:

SERVICE :
Emsella
FINAL URL & SLUG:
/emsella
CONTENT:
unique
OFFER:
$500 off a package
BADGES:
Harvard Trained Doctor, LGBTQ, We speak Portuguese
NOTES:
pelvic floor strengthening for men, post prostate cancer

Content: https://docs.google.com/document/d/1AgNc0UPYdTc8UrPhaqGubhdt-WnGyPNcc71pQ4QyPh4/edit?usp=sharing

ALL OTHER SERVICE PAGES: 

SERVICE :Testosterone Therapy
CONTENT:
demo
NOTES:
for men- performance, energy

HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
NOTES:

CONSULTS THAT ARE FREE: All


FINANCING: they are working on this.

 

LEAD NOTIFICATIONS:  Pam & Renata- they will provide number

MAIN PHONE NUMBER: 508-960-6429

Main #s-
English tel:+15083191939
Portuguese tel:+115083191949

GHL#s-
English | +1 508-978-4762
Portuguese | +1 508-290-6010

GOOGLE BUSINESS PROFILE:


ADDRESS(S) TO USE FOR WEBSITE & ADS TARGETING:67 Union Street Medical Office Building, #308, Natick, MA 01760


CLIENT COMPETITORS UNDER MEDSTAR:
 Check competitors

Skin Tight Medspa 3 miles, Glo Medical Aesthetics 8 miles, Toosi medical 13 miles, Boston Direct Health 14 miles 

NOTES: Their patient base is 60% male 40% female. They treat a large LBGTQ population as well as a large Brazilian (Portuguese speaking) population. They want to have the pages in both english and Portuguese in the site. 


DESIGN NOTES: use the blue from their main site https://mwurology.com/ No green. They are working on a new logo.


Website, Microsite, or GHL LPs (Paid or Comped):Prepaid BTL deal


----- BEFORE AUDIT ----- CSM IGNORE ----


Comments & Events

Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac Hector Mota, Operations Manager at Medstar Hector I see Pam Cash sent another invite yesterday in the Slack Channel slack-bot notification. Please accept as soon as possible so we can start web dev process. Thank you! 
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah we have DNS access, we can get this started on 
Isaac Klausnser, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany -

https://mwmwellness.com/
wp-admin

medstar / Letmin123#@!
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel  Can you please work on this project?
Kristabel, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - on it
Kristabel, Medstar
Isaac Klausnser, Medstar Isaac  - the credentials are not working :(
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel Try this

https://mwmwellness.com/wp-admin

medstar / Letmein123#@!


Kristabel, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  - Thanks, it was a cache issue on my browser. It worked on incognito.
Alyssa Workman, Medstar 🎉
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa Kristabel, Medstar Kristabel  no, Isaac's comment has a typo
Alyssa Workman, Medstar You're right
Alyssa Workman, Medstar good catch
Alyssa Workman, Medstar
I typed it by memory, good catch on the typo
Kristabel, Medstar
can I use this email from their website for the lead notifications? Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  

info@mwurology.com
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel Hold off on that for now. Judi Vallano, Medstar Judi  Can you confirm lead notification email with the client?
Judi Vallano, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Kristabel, Medstar Kristabel   Lead notification email is pam@mwmwellness.com
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Kristabel, Medstar thanks
Alyssa Workman, Medstar Thanks!
Isaac Klausnser, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa Kristabel, Medstar Kristabel - Sorry for the typo team. Glad you guys were able to figure it out. You guys are sharp.
Alyssa Workman, Medstar Thank you!
Isaac Klausnser, Medstar
Kristabel, Medstar Kristabel - OK. Will update.
Kristabel, Medstar ❤️
Isaac Klausnser, Medstar
Kristabel, Medstar Kristabel - UPDATED

Can you please add "Reply "STOP" to opt-out" in the form disclaimers? It's needed for A2P.
Kristabel, Medstar
I have now updated the logo
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel Brittany Redding, Digital Marketing Manager at Medstar Brittany we temporarily we moved the website project to go.mwmwellness.com so please continue working on the project there.

This was because the client requested the temporary GHL page be on the final URL so they could start radio ads to run on https://mwmwellness.com/. They didn't want to lead people to the 'go' URL. Once it is completed we will put it back on the final URL. 

Thanks, team!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Kristabel, Medstar thanks
Kristabel, Medstar
Hi Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany - should I do the other pages using demo content? 
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel  I will get you the demo content for the testosterone therapy page soon. The other page is unique so we won't create it until that content is ready. Thank you!
Kristabel, Medstar 👍
Brittany Redding, Digital Marketing Manager at Medstar
Judi Vallano, Medstar Judi  Can you let me know if we can use the testosterone therapy content they have on their main site or if I need to come up with demo content? If we need demo content, can you let me know what their program is like/what they use? I don't see anything specific on their reference site. Thank you!
Judi Vallano, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I think the content on their website will be fine.
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel Please use the content from this page for the Testosterone Therapy page

https://mwurology.com/low-testosterone/
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel  this project is the highest priority. At least for the Emsculpt NEO page. Thank you!
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany could you hlep come up with blurbs for this section? I temporarily hid it so we can transfer things.


Kristabel, Medstar Kristabel thank you! Please proceed in this order: 
1. Update Contact & About Us page.

2. Make sure thank you pages and contact forms are set up on all pages

3
. Update the offers on the gravity forms for Emsella and Emsculpt Neo. 

4. Add B/As to Emsculpt NEO (use a variety showing butts, arms, obliques, abs)

5. Ensure the mobile hero image for Emsculpt NEO gets updated, it is still Emsella.

6. After all that, then proceed with the Testosterone page. 

Thank you so much! 
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel I have to pass a few edits to Nolie unless you beat him to them. It is urgent they get done. Please let us know if you can complete the Testosterone page by Friday and the developer checklist by Monday. 


Nolie Nolie can you please help with these urgent edits?
https://go.mwmwellness.com | medstar | Letmein123#@!

1. Update Contact & About Us page (still has old client info)
2. Make sure thank you pages and contact forms are set up on all pages
3. Update the offers on the gravity forms for Emsella and Emsculpt Neo.
4. See these videos for some additional edits/comments
https://watch.screencastify.com/v/GDgpcyt5XYSNrpGl224c
https://watch.screencastify.com/v/msxWlGQ4nutuPz4XH7M5
5. Note about B/As for Emsculpt NEO: use a variety showing butts, arms, obliques, abs
6. Ensure the mobile hero image for Emsculpt NEO gets updated, it is still Emsella.


Brittany Redding, Digital Marketing Manager at Medstar Brittany please let me know if I should task out the blurbs mentioned in this comment or if you can provide some. 

Once these edits are done I or Brittany need to tag Isaac to transfer go.mwmwellness.com to mwmwellness.com and ensure that GTM is placed. We also need to request that he installs google translate for portugues on the website. 

Thanks team!
Nolie
Copy that, Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar
Nolie Nolie can you also please place 2 phone numbers on the header and footer? The display for each phone number will be a word, but the hyper link will be the phone number.

English tel:+15083191939
Portuguese tel:+115083191949
Nolie
Copy that, Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar
Nolie Nolie i am sorry I wasn't clear, I meant those new numbers should be buttons and replace the one that was already there. Isaac is in the middle of transferring the URL now. Give it a little time before proceeding on the edit for this URL: mwmwellness.com
Login will be the same. Thanks for working on these rushed edits! 
Nolie
Noted, Alyssa Workman, Medstar Alyssa . Thank you!
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac will you please install Google Translate to be able to have Portuguese on this site? https://mwmwellness.com/


Kristabel, Medstar Kristabel - we are back on the final URL, so please build the page here: https://mwmwellness.com/

1. Please use the content from this page for the Testosterone Therapy page
https://mwurology.com/low-testosterone/,
2. Edit-out the tattoo on the homepage image that Ivonne mentioned in one of these videos and share the updated version here so we can add it to our files.
https://watch.screencastify.com/v/GDgpcyt5XYSNrpGl224c
https://watch.screencastify.com/v/msxWlGQ4nutuPz4XH7M5
3. Change the name in the display view to say Metrowest Medical Wellness, but it will still link to the same GMB

4. Proceed with the Trello Checklist. We will get you a blurb for the hero of the testosterone page soon.


Brittany Redding, Digital Marketing Manager at Medstar Brittany I am dropping again so the blurbs mentioned in this comment aren't forgotten/overcommented. We will also need a blurb for the hero image for when Kristabel completes the Testoserone page if both can be fulfilled at the same time. 

Thanks, team! 
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - ADDED
Alyssa Workman, Medstar 🙏
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac thank you! Can you place the translation up at the top of the page as a sticky banner, like how you did with this website? https://ileahair.com/
Banner text when site is displaying English: Clique aqui para portuguêse
Banner text when site is displaying Portuguese: Click here for English
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel in addition to these edits, will you also please adjust the mobile phone button in the header, it doesn't look quite right. Please also add social icons to the header if they fit well. Thank you!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - OK. I will check and update. Thank you.
Alyssa Workman, Medstar Thank you 🙏
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  I updated that Lorem Ipsum and unhid it. 
Judi Vallano, Medstar
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany Updates from the client below. 

  1. Please change the phone number:
    508.319.1939 English
    508.319.1949 Portuguese 
  2. Put pam@mwmwellness.com at the top with a link to email me
  3. Put our address at the top: 
    67 Union St
    suite 309Natick, MA 01760
  4. Change the Emsella copy to include information about Emsella
  5. Please remove that we won the "top spa in boston" award, because we didn't
  6. Change the copy under the header "Our Team." That copy is related to the urology practice; we want the copy on this page to focus on this business. It would be great if you mentioned that Ravi is a prestigious harvard trained urologist and that this supports his urology practice. 
  7. Change the information about our address and contact information at the bottom to be correct
  8. Change the hours:
    Monday-Friday 10am-4pm
    Saturday 9am-noon
    We will have evening hours available on Thursday, but this will happen on a case by case basis and I don't want to put it on the website.
    9. We need a link at top to direct Portuguese-speaking clients to the same website but translated into Portuguese.
Alyssa Workman, Medstar
Judi Vallano, Medstar Judi I took care of what I could except what I'll list below and assign to someone else. 


Isaac Klausnser, Medstar Isaac can you please tag Judi directly once the translation is placed at the top of the page as a sticky banner so she can inform the client? Appreciate it-
Banner text when the site is displaying English: Clique aqui para portuguêse
Banner text when the site is displaying Portuguese: Click here for English


Nolie Nolie can you help with these edits: 
1. Sticky banner with address and email contact
67 Union St
suite 309Natick, MA 01760
pam@mwmwellness.com

Brittany Redding, Digital Marketing Manager at Medstar Brittany thanks for updating the blurbs on the homepage! Please try to remember to update thank you pages or task the developer. I took care of it. Can you please help with the blurb in the 'Our Team' on the Homepage & About Us page, based on these notes from the client: 
 That copy is related to the urology practice; the client wants the copy on this page to focus on this business. It would be great if Medstar mentioned that Ravi is a prestigious Harvard-trained urologist and that this supports his urology practice. 



Kristabel, Medstar Kristabel are you going to be able to help with what I mentioned here? It is urgent the last page is created this week and that the developer checklist is completed. Please let me know if I should reassign. Thanks for following up.
Nolie Done, Alyssa
Judi Vallano, Medstar
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany   A few more updates from client:

1. Under the blurb for Testosterone on the Homepage the client wants to replace what is there with this:

Dr Kacker is a Harvard-trained expert on the diagnosis and treatment of low testosterone.  His research on testosterone and metabolism has influenced national guidelines and he is the inventor of novel therapeutics. Working with our sister clinic at Metrowest Urology, we are able to offer our Medical Wellmess patients access to the top level of testosterone care which is often covered by insurence or provided at very low out of pocket cost.

2. To the about us page: They want to add Pamela Cash and Renata Inacioto this page. Bios to come tomorrow. Please replace doc image and use the attached image. 
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you please make the following edits?

Change the blurb for Testosterone Therapy to this:

Dr. Kacker is a Harvard-trained expert on the diagnosis and treatment of low testosterone.  His research on testosterone and metabolism has influenced national guidelines and he is the inventor of novel therapeutics. Working with our sister clinic at Metrowest Urology, we are able to offer our medical wellness patients access to the top level of testosterone care, which is often covered by insurance or provided at very low out-of-pocket cost.
Nolie Done, Brittany
Kristabel, Medstar
Hi Alyssa Workman, Medstar Alyssa - the edits are done except for this

3. Change the name in the display view to say Metrowest Medical Wellness, but it will still link to the same GMB

I'm working on the testosterone page now
Alyssa Workman, Medstar Ok thank you
Judi Vallano, Medstar
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Bio for Pamela Cash:
Pamela Cash is the lead Emsculpt Neo and Emsella therapist, business manager, and education specialist at Metrowest Medical Wellness. Her background as a highly sought-after evidence-based health and wellness coach has helped her to create a holistic approach to her practice. In conjunction with Metrowest Urology, Ms. Cash seeks to provide cutting-edge therapy for longevity-supporting, lifestyle-sustaining health. 


Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie On the About Us page, can you please add this?



Pamela Cash is the lead Emsculpt Neo and Emsella therapist, business manager, and education specialist at Metrowest Medical Wellness. Her background as a highly sought-after evidence-based health and wellness coach has helped her to create a holistic approach to her practice. In conjunction with Metrowest Urology, Ms. Cash seeks to provide cutting-edge therapy for longevity-supporting, lifestyle-sustaining health. 
Nolie Done, Brittany
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa Judi Vallano, Medstar Judi   - DONE
Judi Vallano, Medstar
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany Nolie Nolie  
Here is the bio for Renata Inacio

Renata Inacio is a complex urodynamics expert, medical assistant, and accomplished administrator. Her medical expertise, multilingualism, and competency with clients are crucial to the practice. Her passion for cutting-edge therapies and patient satisfaction shines through with her client interactions.

Please include this translation:
Renata Inácio é especialista em urodinâmica complexa, assistente médica e administradora talentosa. Sua experiência médica, multilinguismo e competência com os clientes são cruciais para a prática. Sua paixão por terapias e a satisfação do paciente transparecem nas interações com os clientes.
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Please add this photo and bio to About Us



Renata Inacio is a complex urodynamics expert, medical assistant, and accomplished administrator. Her medical expertise, multilingualism, and competency with clients are crucial to the practice. Her passion for cutting-edge therapies and patient satisfaction shines through with her client interactions.

Judi Vallano, Medstar Judi This whole site has a Portugese translation option. I don't think we need to add it to the bio as well. Let me know. 
Nolie Done, Brittany
Alyssa Workman, Medstar
Nolie Nolie after these edits, will you please go through the developer checklist and ensure the Testostrone page is set up with GFs, a TY page, then add it to the menu & ensure homepage featured section has the button linked? 

Once you are done, please tag Jayjay, Project Manager Jayjay to review the checklist. Jayjay, Project Manager Jayjay please let me know when ready to pass over to audit. 
Jayjay, Project Manager On standby 😊
Alyssa Workman, Medstar
Nolie Nolie will you also please update the gravity forms on the service pages to include the name of the treatment above the offers? Also, please reduce the size of the offer requirement below the discount price:

Finally, I noticed the hero image on mobile view for Testosterone is still set to Emsculpt NEO image. Thanks for your help!
Nolie
Copy Alyssa Workman, Medstar Alyssa  
Nolie
Hi Alyssa Workman, Medstar Alyssa , I already created the Testosterone TY page and forms and added to the menu. I also updated the forms to include the service's name and reduced the offer requirements. Will continue with the dev checklist. Thank you!
Alyssa Workman, Medstar Thank you!
Judi Vallano, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  
The photo on the About us page for Dr. Kacker has not been updated. Please use the one I sent above. thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie  How is the developer checklist coming?
Nolie Done, Brittany
Nolie
Hi, Brittany Redding, Digital Marketing Manager at Medstar Brittany  dev checklist is still in progress only two pages left. I will let you know once done. Thank you!
Nolie
Hi,  Jayjay, Project Manager Jayjay Brittany Redding, Digital Marketing Manager at Medstar Brittany   I already completed the dev checklist. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Jayjay, Project Manager
Hi Nolie Nolie thank you for the heads up. Just couple of notes for update here. Once updated, please let me know. Thank you!
Nolie Done, Jayjay
Jayjay, Project Manager
Thank you Nolie Nolie !

Hi Alyssa Workman, Medstar Alyssa  , this is now good to go for audit.  Thanks!
Alyssa Workman, Medstar Great, thx!
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  Sorry, your request to update the About sections on homepage and About page got lost in this thread for me. I just updated them. However, the team member's bios are very medically focused. I don't know which of them do what for the aesthetics side so am going to leave those as is for now. Is that okay?
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany thank you! Yes, we can leave it as-is for now, the medical title next to their name is enough. The bios were provided by the client.  
Judi Vallano, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  
Change for the About Us page:
both Pamela and Renata are listed as PAs- please change that to "Medical Wellness Coach"
Brittany Redding, Digital Marketing Manager at Medstar
Judi Vallano, Medstar Judi  I updated their titles
Judi Vallano, Medstar Thanks Britt!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Judi Vallano, Medstar
Alyssa Workman, Medstar Alyssa  please update the address on the site to suite 309 not 308- the rest of the address is ok
Alyssa Workman, Medstar On it
Alyssa Workman, Medstar
Judi Vallano, Medstar Judi is there an updated Google Business profile with the 309 address? 
Judi Vallano, Medstar No not yet