Mindful Weight Loss - www.mindfulweightloss.com - NR

Digital Marketing Set Up * Digital Marketing Monthly Management Service

Update landing page (competitive LV market)

Assigned to
Nolie Nolie
Due on
Notes
Nolie Nolie , Hi! There is a lot in this task. I will number the steps so that we can keep this organized, and for ease of asking questions. Thank you for your work and expertise!

1. Add wording above or below H1 on Hero Image. Since the headline "Semaglutide Weight Loss Injections" appears as the page loads, please let me know where this static text may work best.
Add
Lifelong Weight Loss, Confident Results



2. Add another icon with text in the bar as shown below with the text

Medical care for your long-term health


3. In the before and after section, within that same color of a section, if possible, insert the following testimonial using a larger font for the bolded text so it stands out from the rest. Ask me if you have questions.

Hi, I'm Traci. I'm down 46 lbs and have kept it off for over a year. 

I was in Dr. Gupta's Semaglutide and Mindful Weight Loss program. I have struggled with weight loss for over 30 years, and now that I'm in my 50's, with age and hormone issues, I just couldn't lose weight. I met with Dr. Gupta and felt immediate relief. He understood my struggle. I now have the tools and invaluable support to keep my weight healthy, where it needs to be. I was in this program for about a year. The every two-week accountability check-ins kept me honest. I feel really good knowing that if I ever struggle again, I have an amazing Doctor to help me get to where I need to be. To not go to sleep every night stressing over my weight is everything. I love this program. Game changer. Life changer. I'm forever grateful for this complete program and its results.

4. Add Dr. Misra's Bio and Photo

Dr. Amit C. Misra

BOARD CERTIFIED IN PEDIATRICS
BOARD CERTIFIED IN PEDIATRIC CRITICAL CARE MEDICINE
BOARD CERTIFIED IN PEDIATRIC CRITICAL CARE MEDICINE

My name is Amit C. Misra, and I am a passionate board-certified physician in Pediatrics,
Pediatric Critical Care Medicine, and Pediatric Cardiac Critical Care Medicine.

I have been working in this rewarding field for over 10 years, gaining a wealth of knowledge and experience
throughout the process. I began my successful journey into the healthcare field during my
undergraduate studies at UCLA and went on to obtain my medical degree from the American
University of the Caribbean, located in St. Maarten. I then had the pleasure of honing my skills
and knowledge further during a residency and fellowships at the prestigious University of
Nevada, School of Medicine, Phoenix Children's Hospital, and Children’s Hospital Los Angeles.

In my practice, I always strive to provide the best of care through a compassionate and evidence-
based practice, whilst using an individualized approach with every patient. I am dedicated to
providing the highest quality of healthcare possible.

5. Insert a fourth icon and text:

GUIDED MINDFULNESS TRAINING



6. Change all mentions of $50 off on mobile site to match desktop site

Get $100 Cash Card



Thank you, Nolie.

Comments & Events

Nicol Razon, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany , this client is not getting a positive response to their adverts. They are not being competitive enough. They will also be updating their offer, but I am getting some more clarity from the client around that. These changes are meant to help them compete in Las Vegas, a pretty tough market! (REVENGE MD!)

I'm wondering, is there an SEO reason why a lot of our copy says for "men and women"? Why not just "for adults"? I ask because 1) are we purposely excluding teenagers? 2) are we purposely excluding trans folk/non-binary folk?
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol I don't believe we are purposely excluding anyone. What does this client's ad copy say specifically? I do not have access to view the ads on the back end. We don't typically say men or women in ad copy, so I would be curious to see what it says. 

Also, it looks to me that their new ads (clean creatives since the Semaglutide debacle) haven't been live long enough to be concerned. I would be happy to get on a call with you about this to discuss our options. Let me know. 
Nicol Razon, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany not "ad copy" just "copy". It may also be the ad copy but I'm not sure on that. 
I have seen it on a few of our sites, writing like, "It’s an excellent option for men and women wanting to shed pounds without feeling hungry all the time."  It makes me think that it's for SEO as people search "______ for women" or "______ for men".
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  I am not seeing that this client got unique SEO-optimized content, so there aren't many SEO plays in the content itself since it's demo content. We can definitely change the verbiage of a couple of things if you think it would help. We can talk to Kamie a little about it, but since this isn't an SEO client, this may be a good opportunity to sell them no unique content or SEO services. 
Nicol Razon, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany not yet! Not a single lead has been interested in their services! We need them to make money first! Hence, the changes. 
Thanks for the info. Since the verbiage isn't SEO specific, then it seems there will be no repercussions in a change. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol Might be worth asking Shane and Hector about as well if they haven't gotten any leads at all. 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.