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Modern Esthetics - www.modernesthetics.com - EC

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Website Development & Design
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

✔ High Lead Cost for 7 Days - $295 Emsculpt Neo & $254 Emface

Jayjay added this on
Completed by Ivonne A.
Assigned to
Chris Zelig, Medstar Chris Z. Ivonne Ackerman, Medstar Ivonne A.
Notes
Issue: Cost per conversion is high during this 7 days compared to the previous 7 days by +201.94% & +140.39%

Lead count: 
Emsculpt Neo - 3
Emface - 2

Emsculpt Neo
Conversion rate: last 7 days: 2.90% last 14 days 9.64%
Cost Per Lead: last 7 days: $295.60 last 14 days $187.71
Cost per Click 7 days: $21.11 last 14 days $18.09

Emface
Conversion rate: last 7 days: 7.14% last 14 days 4.26%
Cost Per Lead: last 7 days: $254.63 last 14 days $141.10
Cost per Click 7 days: $7.38 last 14 days $6.00

Landing page listed in ads: https://go.modernesthetics.com/emsculpt-neo
Landing page you land on when clicking ad: https://go.modernesthetics.com/emsculpt-neo
Yes Offer matches ads and landing page
GTM: GTM-5WJFKPR 
Yes GTM is correct
Ad account number: 262-344-9237
Yes/NO: popup and gravity form both submit quickly and direct to confirmation page
Website landing page loading speed:
Google Page Insights - 6.6s
Pingdom - 3.08s

Lead Reportings: 
Yes: paid media reports reflect higher conversion than leads found in the lead sheet

Strong ad restriction: No ads are not strongly restricted
Website optimization checklist: Yes website meets all optimization standards
Targeting: 5 miles around the location

Comments & Events

Jayjay, Project Manager Jayjay, Project Manager
Hi Ivonne Ackerman, Medstar Ivonne  just an update for this one:

The cost per conversion for increased to $364.60 for 2 leads but the CPC remained the same. 
Notified 2 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Hi Jayjay, Project Manager Jayjay  how is this doing?
Notified 2 people
Jayjay, Project Manager Jayjay, Project Manager
Hi Ivonne Ackerman, Medstar Ivonne for this one, the cost/conv for Emsculpt Neo increased to $322.39
for the last 14days. Emface cost/conv decreased to $78.
Notified 2 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Jayjay, Project Manager Jayjay  thanks, I'll escalate this to Shane.
Notified 2 people
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.