Modern Esthetics - www.modernesthetics.com - EC

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Website Development & Design

Homepage and page redesign

Assigned to
Alyssa Workman, Medstar Alyssa W. Emily, Medstar Emily Isaac Klausnser, Medstar Isaac K. Kristabel, Medstar Kristabel
Due on
Notes
Hi Kristabel, Medstar Kristabel can you please see my notes: https://watch.screencastify.com/v/PekoTbQVB7CNRmO4ljgK

Thank you! 

Pages to optimize:

- Emsculpt NEO 
- EMface
- Hydrafacial (Offer: $50 off *New Client Special)

Comments & Events

Alyssa Workman, Medstar
Kristabel, Medstar Kristabel  re-taggin you here, let Ivonne know if you have any questions. Thank you!
Kristabel, Medstar 👍
Kristabel, Medstar
Hi Alyssa Workman, Medstar Alyssa  - I searched everywhere and asked Isaac about this, but I couldn't find login credentials for this website. I only have the GHL website access
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel , thanks for letting me know. Please ask Ivonne Ackerman, Medstar Ivonne   if Isaac doesn't have the login. I couldn't find it either. 
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel Alyssa Workman, Medstar Alyssa  I'll get it to you soon.
Alyssa Workman, Medstar 🙌
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel please proceed with this project. the login credentials are:

medstar/Letmein123#@!
Kristabel, Medstar Thanks
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel  how are you doing with this?
Kristabel, Medstar
Ivonne Ackerman, Medstar Ivonne  - thanks, on it. should be done in a few hours
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel thank you! The service section of the homepage still doesn't look right. Each section is too large. Can you redesign it? can maybe each section have their own row?

The page looks good. Can you just delete the "how did you find us" field from the gravity form of these pages?

Brittany Redding, Digital Marketing Manager at Medstar Brittany can you take a look at the pages Kristabel did and provide blurbs (check our blurb sheet). 

Thank you! 
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel this looks great! Thanks! Can you please optimize one more page:

- Hydrafacial (Offer: $50 off *New Client Special)

Also can you please change all the buttons on these pages (except homepage) to say "Get Coupon"

Brittany Redding, Digital Marketing Manager at Medstar Brittany Emily, Medstar Emily   can you please see notes: https://watch.screencastify.com/v/VNZUfjswrgcPYwf704di
Kristabel, Medstar
Ivonne Ackerman, Medstar Ivonne - these forms they have on their website are not gravity forms. should I ask Isaac to install gravity forms on this website? the button on the hero section is also presently linked to a separate page and not the GF that's why I did not edit the form buttons and the hero button 
Ivonne Ackerman, Medstar thank you!!!
Ivonne Ackerman, Medstar I asked Isaac
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please check out this clients pages (we optimized their lp's), will we be able to set up the gf of these pages like we typically do, and change the buttons so that they don't take us to this page?
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel While we wait for Isaac to help with the gravity forms, can you please make the following edits?

1. Change the hero image button on these pages to say "Get Coupon" instead of "Book Now" Please also change it on the form with the offer if possible. 

https://modernesthetics.com/emsculpt-neo-new/
https://modernesthetics.com/emface-new/
https://modernesthetics.com/microneedling-beverly-hills/

2. Please update the blurb on this page https://modernesthetics.com/microneedling-beverly-hills/ with the following:

MICRONEEDLING is a minimally invasive anti-aging treatment designed to reduce lines and wrinkles, improve skin texture, and tighten skin for a more youthful appearance.
Ivonne Ackerman, Medstar badges?
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Yes. We can. Please confirm and I will go ahead and install GF and connect it with the webhook.
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac yes, but we'll replace the real pages with these versions first. I'll let you know when ready. Thanks!

Kristabel, Medstar Kristabel please proceed with Brittany's notes above and please replace all pages with the new optimized versions. 

Please optimize this page: https://modernesthetics.com/hydrafacial/  
(Offer: $50 off *New Client Special)
Isaac Klausnser, Medstar got it..thanks.
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel  , in addition to my notes above, here are some badges and a blurb for the Hydrafacial page:

Badges: (please also include the Top Rated Spa badge you added to the other service pages)


Blurb:

HYDRAFACIAL gives you the best skin of your life in three easy steps. Cleanse, exfoliate, and extract to reveal smooth, radiant, youthful-looking skin. 
Ivonne Ackerman, Medstar thank u!
Brittany Redding, Digital Marketing Manager at Medstar
Kristabel, Medstar Kristabel Thank you.

Please replace that Lorem Ipsum in that new section with this:

HydraFacial is a non-invasive skincare treatment that combines cleansing, exfoliation, extraction, hydration, and antioxidant protection. This innovative facial treatment is designed to improve the appearance and health of the skin. HydraFacial in Beverly Hills addresses a variety of skin concerns, such as fine lines and wrinkles, uneven skin tone, congested pores, and dullness.

Modern Esthetics is a trusted provider of HydraFacial in Beverly Hills, CA. This 3-in-1 facial treatment uses a vacuum-like suction to remove dead skin cells, dirt, and oil from the pores while simultaneously delivering a hydrating and nourishing serum to the skin. The result is smoother, brighter, more youthful-looking skin. If you’d like to learn more about HydraFacial treatment in Beverly Hills, call us at (310) 507-7759.
Kristabel, Medstar
Ivonne Ackerman, Medstar Ivonne - done
Isaac Klausnser, Medstar Isaac can you please install the gravity form and connect to the webhook before we make it live?
Ivonne Ackerman, Medstar thank u!!
Isaac Klausnser, Medstar
Kristabel, Medstar Kristabel - Sure. Will do.
Ivonne Ackerman, Medstar
Hi Isaac Klausnser, Medstar Isaac  just checking to see if you were able to connect. Thanks! 
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - DONE

Kristabel, Medstar Kristabel - I couldn't find the confirmation pages on the website. Can you please create and connect the forms to them?
Kristabel, Medstar
Isaac Klausnser, Medstar 👍
Ivonne Ackerman, Medstar
Thank you so much Kristabel, Medstar Kristabel !

Brittany Redding, Digital Marketing Manager at Medstar Brittany were you able to provide blurbs for this page:
https://modernesthetics.com/home-new/
Brittany Redding, Digital Marketing Manager at Medstar On it
Brittany Redding, Digital Marketing Manager at Medstar Done!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa re-tagging you here in case it got buried in basecamp tasks

Emily, Medstar Emily  please keep checking back because we have to launch these ads asap. thanks!
Emily, Medstar on it!! Thanks
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne I'll task a pop-up on a different task. Everything looks ok besides what I assigned below.


Kristabel, Medstar Kristabel , I have a couple edits:
https://modernesthetics.com/microneedling-beverly-hills/
https://modernesthetics.com/c/microneedling/
https://modernesthetics.com/hydrafacial/
https://modernesthetics.com/c/hydrafacial-beverly-hills/

Both pages: add a Mobile gravity from under the hero image.

1. Link 'treatments featured in' media strip:
# Microneedling page: https://www.vogue.com/article/what-is-microneedling-skin-care
# Hydrafacial page: https://www.elle.com/beauty/makeup-skin-care/a29519812/hydrafacial-treatment-cost-benefits/
2. On the gravity forms please add this to the disclaimer: Reply 'STOP' to opt out.
3. At the bottom of the page, add the following Disclaimers:
#Hydrafacial Page
*Promotion: Get up to $50 off Hydrafacial treatment as a new client. Special cannot be combined with other offers.
*By submitting this form, you agree to be contacted by Modern Esthetics regarding marketing messages by text, phone, or email. Your private information and our commitment to protecting it are honored and respected. At any time, you can unsubscribe from these messages. Contact Modern Esthetics for full details regarding our
privacy policy.
*Results may vary. We are reputable for complete customer satisfaction for completed treatments. Before and after images reflect real results from real patients, although individual results may vary. No treatment is promised to provide permanent results. A guarantee is neither provided nor implied. Statements estimating treatment duration and the number of treatments required are based on the typical experience of our patients, however, individual experiences may vary.
#Microneedling Page
*Promotion: Get up to $1000 off microneedling as a new client. Special cannot be combined with other offers.
*By submitting this form, you agree to be contacted by Modern Esthetics regarding marketing messages by text, phone, or email. Your private information and our commitment to protecting it are honored and respected. At any time, you can unsubscribe from these messages. Contact Modern Esthetics for full details regarding our
privacy policy.
*Results may vary. We are reputable for complete customer satisfaction for completed treatments. Before and after images reflect real results from real patients, although individual results may vary. No treatment is promised to provide permanent results. A guarantee is neither provided nor implied. Statements estimating treatment duration and the number of treatments required are based on the typical experience of our patients, however, individual experiences may vary.

Isaac Klausnser, Medstar Isaac can you please help with these 3 things for this site/URLs
https://modernesthetics.com/microneedling-beverly-hills/
https://modernesthetics.com/c/microneedling/
https://modernesthetics.com/hydrafacial/
https://modernesthetics.com/c/hydrafacial-beverly-hills/
1. Place a GHL floating mobile number: (310) 284-7374 
2. Check that GTM/GA is added to this site
3. Set up a new tab on the LeadSheet that is connected to this website and connect to GHL. 
*eventually all ads will run to this new site, but we still have some on the 'go'
Ivonne Ackerman, Medstar thank u!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa -

1. Place a GHL floating mobile number: (310) 284-7374 

DONE

2. Check that GTM/GA is added to this site

DONE. For the GA Hector Mota, Operations Manager at Medstar Hector - Can you please crosscheck on your end and confirm?

3. Set up a new tab on the LeadSheet that is connected to this website and connect to GHL. 

DONE
Alyssa Workman, Medstar Thank you!
Emily, Medstar
Alyssa Workman, Medstar Alyssa Are these pages ready now for the new ads to go live? 
Alyssa Workman, Medstar
Emily, Medstar Emily yes they are! 

Kristabel, Medstar Kristabel I took care of the edits I requested above. Can you please add a Mobile gravity from under the hero image for both pages? The top gravity form currently only appears on the side of the Desktop under the hero image. On Mobile, it shows a few paragraphs down. 
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel can you please replace their current homepage with the new one?

Thank you!

Emily, Medstar Emily  fyi
Emily, Medstar
Urgent Alyssa Workman, Medstar Alyssa their microneedling and hydrafacial page does not have a pop-up. can you please help me with this? thanks!

Kellie Zelig, Graphic Designer at Medstar Kellie do you know if we have a pop up graphic for the microneedling and hydrafacial page?
 
also just an fyi their microneedling promotion is going to need to be changed soon too just waiting on their reply. I'll task a new graphic for the pop-up as soon as it is confirmed. 
Alyssa Workman, Medstar
Emily, Medstar Emily sorry I confirmed the LPs were ready without the pop-up being tasked.  Kellie has not created any for these services for this client, but I’ll reach out to her to high-priority for these on a separate task, or I will get some ready before EOD will pass them to Charmae asap to set up. I’ll tag you 
Emily, Medstar
Alyssa Workman, Medstar Alyssa Please update the offer on the microneedling gravity form to be $100 off new client special. thanks! 
Alyssa Workman, Medstar Ok!
Alyssa Workman, Medstar On it
Alyssa Workman, Medstar Done!
Emily, Medstar
Kristabel, Medstar Kristabel  just checking in on the status of replacing their current homepage with the new one? thanks! 
Alyssa Workman, Medstar Thanks!
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel  please follow up. 
Emily, Medstar thanks!
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac
I have verified that the GTM and GA are now on the site and that they are the corresponding correct ones.
Thank you.
Google Analytics | G-834EHKGH61
Google Tag Manager | GTM-5WJFKPR
Isaac Klausnser, Medstar 👍
Alyssa Workman, Medstar
I followed-up with Kristabel via email to make this switch on the homepage as an urgent request. Will follow up tomorrow if it was completed.
Kristabel, Medstar
Alyssa Workman, Medstar Alyssa - done now. So sorry for the delay! I also updated the new pages with the gravity form under the hero image.
Ivonne Ackerman, Medstar thank u!!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.