Modern Esthetics - www.modernesthetics.com - EC

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Website Development & Design

Web Design Project Start Here - AD LPs

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Isaac Klausnser, Medstar Isaac K.
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **

PROJECT MANAGER: ALYSSA/BRITTANY

DEVELOPERS WORKING ON THIS WEBSITE:Ivonne will assign



WHAT URL ISAAC SHOULD CREATE:

** If using our testing servers, pick from**
beautysculpt.net
healthandmed.net
eyehealthpros.com
mysculpt.net
ketaminetherapyus.com

HOSTING: we will be hosting per WZ


WHICH TEMPLATE ISAAC SHOULD USE: SEE TEMPLATES
HERE : 


FINAL WEBSITE URL: go.modernesthetics.com


REFERENCE(S) : modernesthetics.com


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : Emface
FINAL URL & SLUG:
/emface
CONTENT:Demo
OFFER:
$1000 off new client special *discount off the purchase of a package.
BADGES:
Top-rated medical spa and Emface treatment badges
NOTES:
leave off "free consultation" for now

SERVICE : Emsculpt Neo
FINAL URL & SLUG:
/emsculpt-neo
CONTENT:Demo
OFFER:
$1000 off new client special *discount off the purchase of a package.
BADGES:
Top-rated medical spa and Emface treatment badges
NOTES:
leave off "free consultation" for now



ALL OTHER SERVICE PAGES: 

Ivonne Ackerman, Medstar Ivonne I am assuming this is a microsite, complete with About Us, home page, and Contact Us but that would depend on you and Chris' directive since they have the special BTL marketing package. 
SERVICE :
CONTENT:
NOTES:


HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
Emface and Emsculpt Neo
NOTES:


CONSULTS THAT ARE FREE: as of now, no free consultations


FINANCING: Care Credit and Cherry

 

LEAD NOTIFICATIONS:  frontdesk@modernesthetics.com



GOOGLE BUSINESS PROFILE:      https://goo.gl/maps/EHWDSBJSJg421F4C8


CLIENT COMPETITORS UNDER MEDSTAR:
Brighton, Aesthetika Dr.Karen Poghossian - www.aesthetikamc.com will be.


NOTES: BTL gave them a marketing package. Google stopped ads (prp) so they took pro and botox pages off their site for now.

Delegate access under the name – Modern Aesthetics = For the domain modernesthetics.com for this client. 

PAID OR COMP'ED SITE: BTL marketing package

CHECKLIST FOR DEVELOPER
FOR TEMPLATE 01 SITES
FOR ALL OTHER SITES (LOTS OF ORIGINAL CONTENT)

TEAM MEMBERS WHO ARE AUDITING:
SOP found here
Spreadsheet checklist is found here

Client Competitors List
List for all clients found here

Comments & Events

Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac Ivonne Ackerman, Medstar Ivonne whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
We now have Delegate access under the name – Modern Aesthetics = For the domain modernesthetics.com for this client. 
Isaac Klausnser, Medstar 👍
Ivonne Ackerman, Medstar
Jenna Maschino, Senior Support Specialist  at Medstar Jenna in the notes you include in the "Message Board" do you include the invoice? If not can we include it so Vania J, Medstar Vania and whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  know if content is supposed to be demo /unique? Thank you all! 
Nicol Razon, Medstar
Jenna Maschino, Senior Support Specialist  at Medstar Jenna Ivonne Ackerman, Medstar Ivonne - Alyssa Workman, Medstar Alyssa checked the invoice and unique v. demo is not listed there either. Chris mentioned in an email that all BTL deals are unique - can you please confirm when you have the chance so we can know moving forward and add it to the invoice?
Jenna Maschino, Senior Support Specialist  at Medstar Jenna can you pls add it to the invoice 

-Nicol as Alyssa's personal scribe
Jenna Maschino, Senior Support Specialist  at Medstar
Nicol Razon, Medstar Nicol Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne Hi team, Chris confirmed we are not creating unique content for Modern Esthetics, it is a landing page. CZ said we do not need unique content on landing pages.  Nicol Razon, Medstar Nicol  just to clarify, we will provide unique content for all prepaid BTL deals. I will be sure to add the unique vs. demo content spec to invoices and New Client Summary notes, moving forward. Please let me know if you have any questions. Thanks for all of your help!
Alyssa Workman, Medstar Awesome! Thx
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne we are good to start here then. Jenna Maschino, Senior Support Specialist  at Medstar Jenna can you please be sure that the invoice details like that gets shared in the message board? The way the notes got tasked made it seem like it is prepaid *see above 'BTL marketing package' - Vania J, Medstar Vania Fyi (not sure if you tasked this). We need it clarified in the web dev notes above. 

Isaac Klausnser, Medstar Isaac can you create the go.modernesthetics.com credentials and let Ivonne know when ready so she can assign to a developer? 

Thanks team
Ivonne Ackerman, Medstar
Thanks everyone! Jenna and I are working on clarifying the notes. When we have it all sorted, we’ll provide an overview to explain everything.

Isaac Klausnser, Medstar Isaac these will be GHL landing pages, please create an account and we’ll get started. 
Alyssa Workman, Medstar
Hector confirmed delegate access to the domain modernesthetics.com on the 21st. I'll update the task notes. 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  we're ready to roll out with copying the template and then deleting the pages we don't need. Remember how Isaac taught us is easier? Please start updating as much of the info as you can and then tag Kristabel with anything you need her help with. 
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa  I am working on these GHL pages, but this graphic says FREE consultation. The web dev notes say to leave that off for now. Can I ask whoever made this to take free off and upload a new version? Or just delete that section?
Vania J, Medstar not free
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa Other than my note above, I have created these pages. The forms need to be connected, and then I can send them over to the audit task. Do I assign Isaac the forms?

Emsculpt Neo: https://app.medstarmedia.com/v2/preview/hXIISeMSyAdqtbkQVXaM
Emsculpt Neo Confirmation: https://app.medstarmedia.com/v2/preview/reJgUIeOnfKkrUBBII1N
Emface: https://app.medstarmedia.com/v2/preview/s0krNsn1w80o3iwhyyMP
Emface Confirmation: https://app.medstarmedia.com/v2/preview/r4bqiFP4SDHn7QVvTT5R

I don't see a Privacy Policy or Terms of Use links on the footer of these templates. Do we need those?
Ivonne Ackerman, Medstar thank u so much!
Ivonne Ackerman, Medstar great work!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please connect these forms and add privacy policy and terms of use links to the footer? Brittany can then edit these pages for this client.
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - DONE
Nicol Razon, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany following up, do you still need /answers for your questions above?
Alyssa Workman, Medstar Im working on it
Alyssa Workman, Medstar We need KJ
Alyssa Workman, Medstar 2 reply
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany while we wait for the graphic from Kristabel, I have double-checked these pages.

1. We need to ensure the phone number address mentions are clickable on the footer. Do you know how to add hyperlinks with the correct format? Let me know if not. 

2. This sticky footer, where it says [Client Name] needs to be updated.
These need to be updated on all pages (landing & thank you) and on Mobile & Desktop. 
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Yes. Based on Ivonne's message above. It seems Ivonne has already instructed to work on the privacy policy and terms of use pages on her end?

Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany - Can you please confirm? Let me know if you need any help from my end for these pages.
Alyssa Workman, Medstar Ok
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  are the privacy and terms pages in the client's GHL project?
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne I have created the terms of use and privacy policy pages for this client.

Alyssa Workman, Medstar Alyssa I added the Terms of Use and Privacy Policy pages to the GHL account, but they still don't load when you click on them on the footer. I updated the CLIENT NAME on the footer of all pages. I don't know how to properly hyperlink things on GHL. I tried with the phone number and email on the Privacy Policy page, but I couldn't find the right link for the address. Can you take a look and see if they are right?

Isaac Klausnser, Medstar Isaac Can you make sure the links that the bottom of the Emface and Emsculpt page connect to the new Privacy Policy and Terms of Use pages?

Terms of Use:
https://app.medstarmedia.com/v2/preview/7wF76FlTc6cgJDFyyyF0

Privacy Policy:
https://app.medstarmedia.com/v2/preview/X2Y5RJkHql3lYAGpvPYr
Isaac Klausnser, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany - Thank you.

I would recommending connecting all the privacy policy and terms of use links in the footer once we have these landing pages on the final domain to avoid double work.
Brittany Redding, Digital Marketing Manager at Medstar makes sense. thx
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac  do you have access to put this on the final domain so we can do the finalized audit there? What are you missing if not? Thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa Just so you know, Selena nor Kristabel had the graphic above so I just removed it from the page per Ivonne's request. Let me know if you or Isaac Klausnser, Medstar Isaac  need anything else from me to get this on the final domain. Thank you!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac  thank you so much! Sorry I added to my comment above to see if we could add them to the menu. 
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Yes. Will check.
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Added
Brittany Redding, Digital Marketing Manager at Medstar
Isaac Klausnser, Medstar Isaac For some reason, the Emface page is showing Emsculpt and Emsculpt NEO on the menu. Can we just have Emsculpt NEO there?

Isaac Klausnser, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany - UPDATED
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  have we given this to Alyssa to audit?
Brittany Redding, Digital Marketing Manager at Medstar yes!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.