Monarch Aesthetic

https://monarch-aesthetic.com

New Monthly SEO Service

Assigned to
Melissa Zelig, Medstar Melissa Z.
Notes
Client now starts SEO service. The first month will be to create a treatment page for CoolSculpting and one for CoolTone - you can use use some of their CoolSculpting page content already. In future months write about CS and Cooltone

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  - Send client $1250 bill for CoolSculpting SEO package - please add 3mo minimum 

Comments & Events

whitney.zelig@gmail.com, Medstar
Nice work
Melissa Zelig, Medstar
So we are doing two treatment pages for the same cost as two blog posts? and for clarification, the following months, one blog on CS and one on CoolTone each month?
whitney.zelig@gmail.com, Medstar
Chris Zelig, Medstar Chris  
Hector Mota, Operations Manager at Medstar
Guys, I cannot emphasize enough how extremely difficult it is for us to try and rank for any Coolsculpting words. What we should focus on when doing SEO content is LONG TAIL & LOCAL KEYWORDS which include CS related search phrases. If we do so, I can almost guarantee you that we can have different clients ranking for certain long tail keywords; especially if we use long tail KW phrases without too much competition. 
Just my humble SEO opinion. 

BTW, Melissa we can check the two articles I wrote for you in Client's Google console to see how they perform.
Chris Zelig, Medstar
Hector Mota, Operations Manager at Medstar Hector  - thx hector, you are right we should mix in popular keywords with the long tail ones. In other areas some of these terms are easy to rank for due to lack of competition. 
Melissa Zelig, Medstar
I think long tail keywords are great, but I have clients ranking for the most popular keywords, like coolsculpting cost, coolsculpting before and after. I think a good combination of both is ideal
Hector Mota, Operations Manager at Medstar
Yes, which is what I did in the last 2 articles I sent you. I focused on the KW but added Long tail and local keywords into the text naturally. We can do try new things to see how it works. 
I have managed to pull thousands of visitors a month with just 2 seldom used long tail keywords on my sites. 

Here's an example of the last article for Edelman = 

Non-Invasive, Quick & No Downtime

Individuals who want to have some part of their bodies worked on, always worry about downtime and the invasiveness of it. One of the great things about Emsculpt is that it provides body contouring without surgery. You can also get body building and toning results without any downtime. One specific section of your body only requires a 30 minute session. Best of all, you get non-surgical fat reduction in the area of your choice.

Melissa Zelig, Medstar
Melissa Zelig completed this to-do.
Chris Zelig, Medstar
Melissa Zelig, Medstar Melissa  please make sure anytime we do a blog article or post a page that we send it to the client. It is super important, can you please handle this. Eventually we will have the client success manager do this. Always BCC me on this emails too. 
Melissa Zelig, Medstar
Chris Zelig, Medstar Chris    I don't do the posting. So I will need the URLS sent to me if you want me to send them to the clients. I though we would have Whitney put them in the invoices???

What client was upset?
whitney.zelig@gmail.com, Medstar
Christina Christina  good read^
Christina yes
Chris Zelig, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Christina Christina  - Can you two please figure this out all the clients we create content for or do anything for needs to receive emails showing them we did the work. We are really good at what we do and not so good at the business part or perceived value part showing that we are doing something. Overall we need to communicate with our clients more, send them blog articles, etc. I have created active lists in Hubspot making it really easy to send out messages to everyone at once. Please get a plan together on how we will communicate work we have done better. Thank you. 
whitney.zelig@gmail.com, Medstar
Sure, Chris Zelig, Medstar Chris we already put it in their invoices. But the best thing to do would be to have Melissa Zelig, Medstar Melissa  send it to client ( or to one of us to send to client, once it's completed)
Christina
Hey Chris Zelig, Medstar Chris  as I move forward with clients, I'll be happy to over-communicate all the wonderful things we're doing for them. I'm happy to send them emails with blogs we've added to their site. Would you like us to run/send analytics on these blogs like we send them Google Ad reports? Let me know if I'm on the mark
Melissa Zelig, Medstar
Chris Zelig, Medstar Chris whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Christina Christina  

Please direct isaac or Jonnamae to send you the links of service pages. I send the content to whitney, she assigns it to one of those two, they post and produce url. 

As for posts. These are usually posted near the end of the month. All urls for these posts are listed on my spread sheet work records, under blogs tab. 

I dont mind sending clients an email with their posts at the end of the month. Let me know if you want me to do this or rather have client coordinater do it. 

For your reference christina, I am sharing my work records sheet with you, but I need a gmail or medstar email address to do so
whitney.zelig@gmail.com, Medstar
her email is christina@medstarmedia.com

When you finish content can you tag me and jonnamae or isaac so it doesn't get lost?
Melissa Zelig, Medstar
I always tag you on content for service pages
whitney.zelig@gmail.com, Medstar
Yes I know , but can you also tag J or Isaac. I know you do sometimes as well