North Shore Headache & Spine - Dr. Ocasio - www.nshsc.com - 🔴 SEO client 🔴 - Paige

Website Design + Development * Digital Marketing Set Up Service * Digital Marketing Monthly Management Service.

Trello Checklist on new pages

Assigned to
Isaac Klausnser, Medstar Isaac K.
Notes
https://nsmedicalwellness.com/new-home/
https://nsmedicalwellness.com/microneedling-huntington/
https://nsmedicalwellness.com/kybella-huntington/
https://nsmedicalwellness.com/iv-therapy-huntington-ny/
https://nsmedicalwellness.com/morpheus-8-huntington-ny/
https://nsmedicalwellness.com/botox-huntington-ny/
https://nsmedicalwellness.com/dermal-fillers-huntington-ny/
https://nsmedicalwellness.com/emface-huntington-ny/

Hi Isaac Klausnser, Medstar Isaac will you please run your Trello checklist on these new pages and their corresponding confirmation pages? Please assign any edits to Nolie.

Also, there needs to be a mobile floating phone number. Please use the GHL tracking number on the floating number.

Thanks Isaac!


Ivonne Ackerman, Medstar Ivonne once Isaac is done, can we make them all live and on the menu and replace the homepage with this new one? Should I have Isaac do that or Nolie? 

Comments & Events

Isaac Klausnser, Medstar
Nolie Nolie - Can you please add some space b/w these elements on all the forms on all the pages?


Alyssa Workman, Medstar Alyssa - All else looks good. All the pages already have the floating button with GHL phone number.
Alyssa Workman, Medstar Thank you!
Nolie
Copy that, Isaac Klausnser, Medstar Isaac  
Alyssa Workman, Medstar Thank you!
Nolie
Done, Isaac Klausnser, Medstar Isaac  
Isaac Klausnser, Medstar 👍 thank you
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  can Isaac go ahead to switch the Homepage and Nolie make these other pages live on the menu? 
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac  can you please replace current homepage with the new one? 
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa - DONE
Alyssa Workman, Medstar Thanks!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  can you please make sure new website is good to go? I know Kristabel is still working on the menu.
Alyssa Workman, Medstar Yep!
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac will you please be sure to add the GHL tracking number?

GHL Tracking # (631) 438-8184

Forwarding # (631) 551-5131
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Yes. All the pages already have the GHL tracking phone numbers.

Hector Mota, Operations Manager at Medstar Hector - FYI. In case we need to inform Shane Quast, Medstar Shane regarding this.
Alyssa Workman, Medstar Thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Isaac Klausnser, Medstar Isaac  I know you already did the Trello checklist for these new pages, but since we recently made a lot of edits/changes, can you do whatever you think is best to run the checklist again to ensure all parts of this site are working properly? Thank you!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac we turned the microsite into a full website so we're wondering if you can run the trello again.
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany - Sure. Will check.
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany - Just checked. All looks good.
Ivonne Ackerman, Medstar thank u!
Hector Mota, Operations Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  
I have taken note. 
Does that mean I can move fwd with that task and others related to this client's Indexing and so forth?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  have you done the meta? If so please give Hector the go ahead. 
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Hector Mota, Operations Manager at Medstar Hector Yes. The metas and alts have been done and I tasked Isaac to do what he needs to do with the Trello checklist, and he is done. Hector is a go.
Hector Mota, Operations Manager at Medstar
Thanks for confirming. I will work on this today. 
Hector Mota, Operations Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany a few tips for you to consider.

I am checking the meta descriptions & Titles you did for this client.
All of them say basically the same thing.
For example - Titles
Dermal Fillers in Huntington, NY | North Shore Medical Wellness
Kybella | Double Chin Reduction in Huntington, New York
Microneedling with the SkinPen in Huntington, New York
And so on for all the other pages I checked.

Meta descriptions and titles are the one of the main reasons people will ultimately decide if they will go to a site and what Google bots pick up on

Google bots, if they see the same thing, repetitive - they WILL IGNORE the content. 
People, if they do not find anything interesting or catching in the title, description, will also. 

You do not need to mention the LOCATION in both meta and titles. 
The titles should be used for describing the page content - This is what people see when the page is indexed. 

The more info they get, the more likely they are to click on it. More likely Google bots will index it . 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector thank you for your feedback. We had a long meeting about this and we're solidifying how these should be written.

Everything Brittany did goes along with the protocol we established, except the meta description for dermal fillers. The titles are correct. The meta descriptions could use some work.

For example, the meta description for Dermal Fillers, since we use client name (and it's a long client name) in the meta title, we do not need to include it in the description too.


Let's use the space to write more about dermal fillers.

For Botox, for example, the client name isn't in the title so it's ok to have it in the description. But the description should never say "contact", it would be better to say North Shore Medical Wellness specialized in dermal fillers.


Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa see above. Brittany, please re-write the descriptions and let's have a meeting on Monday about this. Brit, it would be great if you can research a little about Meta descriptions (you will learn and it's interesting!). 

thank you all! 
Brittany Redding, Digital Marketing Manager at Medstar Done!
Alyssa Workman, Medstar
Hi team, just letting you know I saw these notes. I will touch base tomorrow after I review this site. Based on what we discussed with Jade, my own research, and Hector's suggestions the feedback is conflicting. Looking forward to being on the same page. 
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.