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Northside Vision (Optometrist) - www.northside-vision.com - Katharine

Pre-Paid Cynosure client
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

✔ Create Facebook/IG Ad creatives (if needed) - (CSM)

Hector M. added this on
Completed by Jayjay
Assigned to
Jayjay, Project Manager Jayjay Roan Herrera, Graphic Designer Roan H.
Notes
  Brittany Redding, Digital Marketing Manager at Medstar Brittany and Hannah, Client Success Manager at Medstar Hannah  

Platform -Meta
Service -Tempsure Envi
Special - $100 off a package
Reference site - https://northsidemedspa.com/
Competitors Map (40 miles minimum): Five Forks Family Eye Care 21.6 Miles
Design Notes, etc:

Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Hannah, Client Success Manager at Medstar Hannah, Client Success Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - Has this task been handed to someone else? I can task out if needed. Just want to make sure this doesn't get lost. 
Notified 3 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Hannah, Client Success Manager at Medstar Hannah Thank you. I am going to have Roan take care of the graphics. I am working on new videos.

Roan Herrera, Graphic Designer Roan  Can you please gather still ads for this? I am working on creating new videos since this client's competitor has already used the ones we have for this service. Thank you!
Hannah, Client Success Manager at Medstar Amazing!
Roan Herrera, Graphic Designer Copy
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
Roan Herrera, Graphic Designer Roan Brittany Redding, Digital Marketing Manager at Medstar Brittany  how are the creatives going? We are ready to assign this project to the Ads team. Please tag me as soon as everything is ready. Thanks!
Notified 5 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Alyssa Workman, Medstar Alyssa  Elsa is a little bogged down with videos right now but I am hoping to have these done in the next day or so
Alyssa Workman, Medstar Sounds good!
Notified 5 people
Roan Herrera, Graphic Designer Roan Herrera, Graphic Designer
Hi Hannah, Client Success Manager at Medstar Hannah Here you go. Let me know when changes are needed. Thanks!
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany  
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Notified 5 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Hannah, Client Success Manager at Medstar Hannah  can you please come up with meta ad copy in the new style?
Hannah, Client Success Manager at Medstar on it!
Notified 6 people
Roan Herrera, Graphic Designer Roan Herrera, Graphic Designer
Thank you for this Ivonne Ackerman, Medstar Ivonne . Question, Is the Tempsure Envi is same as Tempsure Eye Envi? Please clarify so I will update the stills. 
Notified 6 people
Hannah, Client Success Manager at Medstar Hannah, Client Success Manager
Ivonne Ackerman, Medstar Ivonne - Here is the Meta Copy. Judi Vallano, Medstar Judi Katharine A., CSM at Medstar Katharine - Is there anything else you can think of that makes Northside Vision stand out from their competition?

Headline: Unlock the Secret to Age-Defying Skin!

✨Reveal youthful skin with Tempsure Envi at Northside Vision.
  • Tighten + firm your appearance in a matter of minutes.
  • Reduce fine pore size, lines, and wrinkles.
  • Improve skin tone + texture. 
  • Fewer risks and less downtime than a surgical facelift.
🎉 Special Introductory Offer: 3 treatments for only $550!

Why Northside Vision?
  • We are a top-rated practice in Boiling Springs, SC.
  • Our team is highly experienced, knowledgeable, and committed to providing quality services to help you reach your aesthetic goals.
  • We employ cutting-edge technology for effective, transformative, and long-lasting results.
Experience total facial rejuvenation today at: www.northsidemedspa.com
Ivonne Ackerman, Medstar thank u so much!
Notified 7 people
Katharine A., CSM at Medstar Katharine A., CSM
Hannah, Client Success Manager at Medstar Hannah  here are some other stand outs that I found from their sheet: 
- 5-star Google reviews 
- 14 years in practice
Ivonne Ackerman, Medstar great thanks!
Hannah, Client Success Manager at Medstar Thank you!
Notified 7 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Roan Herrera, Graphic Designer Roan no, Tempsure Envi is for the whole face and Tempsure Eye Envi is just for the eyes. Can you please include this ad copy in google ad copy sheet, and pass it on to the right task?

Headline: Unlock the Secret to Age-Defying Skin!

✨Reveal youthful skin with Tempsure Envi at Northside Vision.
  • Tighten + firm your appearance in a matter of minutes.
  • Reduce fine pore size, lines, and wrinkles.
  • Improve skin tone + texture. 
  • Fewer risks and less downtime than a surgical facelift.
🎉 Special Introductory Offer: 3 treatments for only $550!

Why Northside Vision?
  • We are a top-rated practice in Boiling Springs, SC with 5 star Google Reviews.
  • Our team is highly experienced and knowledgeable. We've been in the practice for 14 years.
  • We are committed to providing quality services to help you reach your aesthetic goals. 
  • We employ cutting-edge technology for effective, transformative, and long-lasting results.
Experience total facial rejuvenation today at: www.northsidemedspa.com
Hannah, Client Success Manager at Medstar TY!
Notified 7 people
Roan Herrera, Graphic Designer Roan Herrera, Graphic Designer
Hi Ivonne Ackerman, Medstar Ivonne  as I checked the sheet, It's already pasted. 
Ivonne Ackerman, Medstar thank u!
Notified 7 people
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.
Alyssa Workman, Medstar Alyssa Workman
Roan Herrera, Graphic Designer Roan Ivonne Ackerman, Medstar Ivonne this task was closed without passing on the AD Copy or creatives to Facebook / Instagram - Set up campaigns  - Northside Vision (Optometrist) - www.northside-vision.com - Katharine

Jayjay, Project Manager Jayjay will you please take the final ad copy in this comment to paste in the task I linked above? Also, I see the final creatives (videos and still images) need to be passed over to the task mentioned above. Please put them in a zip file before pasting them to the other task. 
Notified 7 people
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Roan Herrera, Graphic Designer Roan Herrera, Graphic Designer
Alyssa Workman, Medstar Alyssa  I am updating the stills first because I dropped the wrong graphics. I dropped Tempsure Firm instead of Tempsure Envi. 
Alyssa Workman, Medstar Noted!
Notified 8 people
Alyssa Workman, Medstar Alyssa Workman
Roan Herrera, Graphic Designer Roan please tag Jayjay, Project Manager Jayjay once you have the correct images, she is getting ready to pass this to ads team as soon as possible.

Jayjay, Project Manager Jayjay as outlined in the instruction video, double checking the images have the correct treatment name is important. Wait to proceed until Roan provides the corrected graphics. Thanks!
Roan Herrera, Graphic Designer Will do thanks!
Jayjay, Project Manager Got it 😊
Notified 8 people
Roan Herrera, Graphic Designer Roan Herrera, Graphic Designer
Hi Alyssa Workman, Medstar Alyssa Jayjay, Project Manager Jayjay  Done updating the stills above. Thanks!
Notified 8 people
Jayjay, Project Manager Jayjay, Project Manager
Thank you for the heads-up Roan Herrera, Graphic Designer Roan . Could you please update the offer on the stills? They are showing $500 for 3 treatments but the offer is
🎉 Special Introductory Offer: 3 treatments for only $550
Roan Herrera, Graphic Designer On it
Roan Herrera, Graphic Designer Done updating
Notified 8 people
Alyssa Workman, Medstar Alyssa Workman
  Ivonne Ackerman, Medstar Ivonne I ran this by Judi since she originally took this client onboarding. JayJay brought to my attention the conflicting offer as she was preparing to assign these to ADs team. LP and spreadsheet had $100 off. 

The correct offer on AD copy and the Creatives should be $100 off. The other part about 550 is the total for in-house notes and doesn't need to be mentioned in the ads. We have a disclaimer on the website that mentions $100 off a package of 3.

Roan Herrera, Graphic Designer Roan so sorry to make you update the graphics again, I just got verification that the correct offer on the images should be:
$100 off a package

Please tag Jayjay, Project Manager Jayjay once the graphics have been updated with the $100 off offer.

 Jayjay, Project Manager Jayjay correct the offer in the ad copy to be - $100 off a package
Roan Herrera, Graphic Designer copy that!
Jayjay, Project Manager Got it 😊
Notified 8 people
Roan Herrera, Graphic Designer Roan Herrera, Graphic Designer
Hello Alyssa Workman, Medstar Alyssa Here's the updated. Thanks!

Hi Jayjay, Project Manager Jayjay  here you go.
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Jayjay, Project Manager Awesome! 😊
Jayjay, Project Manager Thank you!
Notified 8 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Roan Herrera, Graphic Designer Roan these are nice! Please note how alyssa asked you to tag Jayjay, Project Manager Jayjay once done. Thank you!

Jazzy Moore Jazzy  fyi
Roan Herrera, Graphic Designer Oh my bad
Roan Herrera, Graphic Designer Will do
Notified 8 people
Jayjay, Project Manager Jayjay, Project Manager
Thank you for the update Roan Herrera, Graphic Designer Roan .

Hi Alyssa Workman, Medstar Alyssa I have updated the creatives on the campaigns task. Will complete this task now. Thank you so much!
Notified 9 people
Jayjay, Project Manager
Jayjay completed this to-do.